Marketplace

__Date:__ 12.12.2024
__Coordinator:__ Mark Thompson
__Team Present:__ Marketing & Human Resources

## Introduction
Hello, I am Mark and I will be coordinating this session. Today we will look to implement multiple “what if” templates to question some assumptions and try to see if we are able to land on some probable actions we can take to grow our company. 

__Template: What if we could achieve [X] by changing/adding/removing [Y]?__

### Marketing:
What if we could grow by 10% by adding a monthly subscription plan?
What if we could reduce our churn by removing automatic unsubscription due to non-payment?

### HR: 
What if we could hire faster by expanding our search to Latin America?
What if we could cut employee costs by choosing a hybrid work policy?

__Template: What if we partnered with [X] to achieve [Y]?__

### Marketing 
What if we partnered with SaaS conferences to grow B2B sales?
What if we partnered with complementing products to grow referrals?

### HR
What if we partnered with social causes to boost employee engagement?
What if we partnered with coupon vendors to reduce tax burden on employees?

__Template: What if we expanded our [X] to new [Y]?__

### Marketing
- What if we expanded our SaaS offering to Latin America?
- What if we expanded our SaaS support to social platforms like Twitter?

### HR
- What if we expanded our talent search to the Philippines?
- What if we expanded our leave policy to include paternal leave?

## Conclusion
Thanks for coming to our brainstorming session. You all will receive notes on what was discussed today via email by EOD.

### **Product Development Strategy**

**Template:**

- What if we could [achieve a goal] by [changing/adding/removing a feature]?
- What if we [reimagined a process] to [solve a pain point]?

**Example:**

- What if we could reduce customer churn by implementing a discount offer at the cancellation page?
- What if we offered self-serve onboarding to eliminate loss from customer no shows?

### **Business Growth**

**Template:**

- What if we partnered with [industry leader/influencer] to [achieve a business goal]?
- What if we expanded our [product/service] to [new market or customer segment]?

**Example:**

- What if we partnered with Sam Baldwin to promote our email marketing service?
- What if we expanded our services to offer spam protection and phishing insurance to finance professionals?

### **Growth Marketing & Branding**

**Template:**

- What if we [shifted our messaging/visuals] to focus on [specific customer benefit]?
- What if we launched a campaign based on [a viral or trending theme]?

**Example:**

- What if we shifted our messaging to emphasize privacy as the core value to increase customer trust?
- What if we launched a "Zero Cookies Challenge" on social media to promote our privacy features?

### **Customer Experience**

**Template:**

- What if we enhanced the customer experience by [implementing a new feature/technology]?
- What if we improved our customer service by [offering a new option or resource]?

**Example:**

- What if we enhanced the customer experience by offering real-time IVR support powered by AI through our toll free line?
- What if we created and shared with customers a customized support guide?

### **Team and Culture**

**Template:**

- What if we boosted team productivity by [introducing a new tool/process]?
- What if we improved workplace culture by [introducing a new initiative]?

**Example:**

- What if we boosted team productivity by implementing a pilot 3-day workweek program?
- What if we improved workplace culture by introducing monthly "accountability buddy system"?

### **Social Responsibility**

**Template:**

- What if we could reduce our environmental impact by [changing a specific process]?
- What if we supported social causes by [partnering or creating a new initiative]?

**Example:**

- What if we reduced our environmental impact by switching our servers to more sustainable ones?
- What if we supported the open source community by opening up some of our APIs?

### **Sales and Conversion**

**Template:**

- What if we increased conversion rates by [changing sales process/adding incentive]?
- What if we targeted a new demographic by [adjusting pricing/launching a new product]?

**Example:**

- What if we increased conversion rates by reducing our subscription by 30% on first year renewal?
- What if we targeted young professionals by offering a subsidized “new to work” plan?

### **Technology & Automation**

**Template:**

- What if we automated [repetitive task/process] to [save time or resources]?
- What if we integrated [emerging technology] into our product/service?

**Example:**

- What if we automated our invoicing and payment process to reduce accounting workload?
- What if we integrated AI (AR) into our onboarding to enhance the buying experience?

# Sam’s Birthday Dinner

__Date:__ 25.11.2024

__Time:__ 7:30 PM

__Venue:__ Jack’s Barbecue, Austin

We’re happy to invite you (+1) to our friend Sam Balfour’s 26th birthday party!

The party will include people from Sam’s close circle of friends and family and we are excited to have you join us. 

We have a fun evening planned for you, which include:
- Ice breakers
- Board games
- Dance floor
- Snack bar
- Dinner

If you can make it, please confirm your attendance by sending a text message to +1 34243243243 with “Yes”. Confirmation will help us manage reservations at the venue.

If you have any questions, please reach out to Jacob @ +1 989324328 via text or call. 

Regards,
Sam’s Family

## All-hands Meeting Agenda [Sep 20, 2024]

### Goals for Q1, 2025
- Increase user retention by 25%.
- Launch Google Adwords campaign. 
- Hire 2 performance marketers to the team.

### Critical Metrics
- Grew total revenue to $450,000 from $375,000 in Q2.
- Website visitors grew to 100,000/per month.
- NPS of 93%. 

### Milestone Progress
- Implemented a new feedback process
- Product launch delayed due to hiring difficulties.
- The new CRM has been integrated to unify sales processes. 

### Wins
- Moved all data to a more secured cloud infrastructure.
- Increase NPS by 8 points.
- Opened 2 new positions in the marketing team. 

### Q&A
- How to improve NPS?
- How to find and hire performance marketing talent?
- How to track feedback on the new CRM?

__Date:__ 01.01.2025

__Time:__ 11:30 PM

__Mood for the day:__ Neutral with mostly good feelings about tomorrow.

__Positivity Score:__ 4/5

## Things I learned:
- Do not share print designs without checking their size. 
- Store your invoices for easy discovery during taxes.
- Clear items from your downloads and documents folder at least once a week.

## Things I enjoyed:
- Light vegan lunch that was presented to me by my co-founder. 
- Quick walk around the co-working space in the evening.
- Improving my design skills.

## Things I accomplished:
- Finished the final designs of marketing collateral. 
- Raised necessary invoices for vendors. 
- I took regular walks to improve my health and mood. 

## Things I need to let go:
- Disagreements with my partner, we are both still there for each other.  
- Lost a good client due to an error, better opportunities will come. 
- My team lost their best player to injury, he will come back later. 

__No Screen Time Starting:__ 11:45 PM

__Date:__ 12.12.2024
__Time:__ 05:00 PM
__Planner:__ Steve Vaugh
__Birthday Of:__ Mark Vaugh

## Pre-Planning
- Venue - Choose a venue that is closer to most people on the guest list and can accommodate them.
- Guest List - Build a list of guests who can show up including parents of children who go to Mark’s school, sports camp, and his old baseball team. Also add people from Steve and Maggie’s friends and coworkers who might be interested.
- Invitations - Design invitations that can appeal to everyone and not just kids and mail it to people who you won’t be able to personally meet anytime soon. 
- Theme - Choose a theme that is appropriate and interesting to Mark. Cricket or Baseball should be on the top of the list and get decorations based on the theme.
- F&B - Serve baseball game snacks instead of regular birthday snacks and have a Yankee Stadium style birthday cake.
- Entertainment - Arrange for speakers and compile Mark’s favorite tracks and also plan a game of Trivia based on Baseball and Cricket.  

## Day of the Event
- Setup - Start setting up the venue at around 3:00PM and ensure that the food and beverages arrive not later than 30 minutes before the party. 
- Guest Arrival -  Put out a lawn sign to help guests find the home and have Daniel to greet incoming guests at the door. 
- Coordinate - Ensure that everyone in charge of activities is doing his/her job and make sure that you have a 15-minute buffer between events.

## After the Party
- Thank Guests - After the event, thank the guests for showing up and share a small handwritten thank you note to tell them how much this means to you. 
- Clean Up - Put the kids to bed and then clean up the house and have large garbage bags handy to dispose of the trash. 
- Expense Tracking - Create an excel spreadsheet to track the expenses and check if all the things that were paid for were utilized, else raise a dispute for a refund. 

__Title:__ A Hundred Suns

__Author:__ William Park

__Genre:__ Fantasy

## Summary

Set in 1970s Japan, the story follows Hakaru on this journey of avenging the organization that harmed his family and took them away. Hakaru’s life takes a turn when a bounty hunter takes away his family and leaves him to be raised by a village that has been ravaged. 

Determined to avenge his family, Hikaru goes through the 100 planets that will lead him to the abductor of his family and possibly reunite with them. On his journey he figures out who he really is and meets the love of his life only to lose her because of his goal of avenging his parents. 

He later discovered that the organization he was chasing after was not the ones who took his parents and he then finds the corrupt individual and avenges his parents. 

## Characters

- Hakaru is a well written complex character with many inherent flaws that make him seem more human than the average fantasy protagonist. 
- Sia as Hakaru’s wife is a rounded character whose loyalty lies with her partner first and her tribe next. 
- Mojara as Hakaru’s mentor is a character with dark undertones and the hook between Hakaru and his destiny. 

## Themes
- Revenge
- Sacrifice
- Betrayal
- Deceit

## Strengths
- Strong protagonist
- Ample twists
- Multiple cliffhangers

## Weaknesses
- Violence
- Lack of strong female characters

__Overall Rating: 8 out of 10__

# Twitter Campaign Ideas Brainstorming for Founder Marketing

__Goal:__ Increase engagement by 50% and reach by 200% in 180 days. 

## Attendees:
- Megan hall
- Brianna Stanhope
- Priscila Rogan

## Brainstorming Prompt 1: Choose to mimic

Pick creators you want to mimic with whom your audience and expertise aligns. 

### Megan:
- Tom Hollarid (CEO @ Ginger)
- Carl Sungsten (Writer)
- William Pennoya (SEO Expert)
- Marcus Alberstrand (CO @ Sinkora)

### Brianna Stanhope
- Bill Buckley (CEO @ Bella)
- James Cameron (Design Expert)
- Will Pennoya (CEO @ Tata)
- David Santoro (Content Marketing Head @ Pied Piper)

### Priscila Rogan
- Simon Cowell (CMO @ TableSauce)
- Ben Thompson (CEO @ AirChair)
- Gregory Peck (CMO @ FaceCamp)
- Alfred Bell (CMO @ Minitoba)

## Brainstorming Prompt 2: Angle is everything

Pick 2 angles/themes for the feed.

### Megan:
- Zero resource content
- SEO-first content 

### Brianna Stanhope
- Content marketing for leaders
- SEO on a budget

### Priscila Rogan
- Frugal marketing for leaders
- Zero budget blog growth

## Brainstorming Prompt 3: Strong Points

Pick 3 strong points for the founder to focus on.

### Megan:
- Bias to action
- Quick results

### Brianna Stanhope
- Quick start strategies 
- Frugal marketing

### Priscila Rogan
- High fidelity
- Traction focus

## Brainstorming Prompt 4: Persona Build

Pick 2 aspects of the user persona you want the content to cater to.

### Megan
- Frugalness
- Quick results

### Brianna Stanhope
- Bootstrapping marketing
- Lean startup

### Priscila Rogan
- Desperation for growth
- Non-technical handicap

## Using the answers to the prompts come up with 10 post ideas:
- How to start a blog for $0
- How to get SEO traction in 12 weeks
- Cut these out of your marketing budget
- How to get backlinks for nothing
- How to run a zero budget marketing campaign
- How to make people want to link to you
- 10 things webmasters want to link to
- How I built X from nothing. 
- I wasted 50k on these marketing hacks, you shouldn’t.
- Get a search boost in 2 weeks with these hacks.

# Acme Saas Co Positioning Framework

## Their Identity

Sales teams made up of sales managers, business development representatives, CRO, and CEO who need to communicate with potential cold and warm leads to close sales for their service/product.

## Our Purpose

Help the sales team communicate with potential leads, track lead journeys through the sales process, follow-up, and report on lead status and revenue to leadership.

## Their Want

A clean easy to use sales CRM that can help with:
- Logging lead data
- Send emails
- Update lead status
- Automate follow-up
- Generate reports

## Our Offer

- A simple CRM tool that:
- Automatically updates leads data
- Works with common email tools
- Has integrations with Zapier
- Configurable reporting dashboard

## Their Needs

- Sales Managers want overview of sales pipelines along with micro-level status data.
- SDRs want easy ways to communicate and follow-up with leads.
- The CRO wants an overview of the sales department with configurable report generation.
- The CEO wants an overview of revenue numbers and optimization opportunities. 

## Our Behaviour

- Sales managers can get an overview dashboard of weekly data and get daily status updates on email.
- SDRs can easily communicate using our interface with multiple email service providers.
- The CRO will get a dashboard overview at any time and a detailed report on email every week.
- The CEO gets a sales and revenue reporting dashboard along with AI recommended optimization opportunities in the sales process. 

---

## Company’s Brand Positioning

__Name:__ Acme SaaS Co

__Position Statement:__ An easy to use CRM tool that is team size & level agnostic.

__Offering:__ We are the only CRM to combine easy to use design with a wide range of integrations and an  intuitive data reporting capability. 

### Core Values:
- Accessibility
- Automation-friendly
- Easy Reporting

# Brand Strategy for Acme SaaS Co

## Mission

Democratizing sales enabling tech to SMEs.

## Brand Purpose

Acme SaaS Co believes that even small businesses need MNC grade sales enablement tools and processes to elevate their business to the next level.

## Brand Narrative

Our goal is to emerge as the top brand for affordable sales enabling software providers in France. To achieve this, we will
- Work with local business communities
- Innovate drastically on our product
- Built economies of scale to lower prices
- Be customer-driven at the core

## Positioning

For highly aspirational SMEs that want to leverage the latest technology in sales and marketing enablement to grow and improve their processes exponentially. 

Acme SaaS Co will be the technology partner that is reliable, flexible and affordable to empower SMEs on their journey to hyper efficiency. 

Acme will focus on building economies of scale to drive down the price of our cutting-edge sales enablement software and bring it to even the remotest corners of French commerce.

## Core Values

- __Reliability:__ Our products will be battle-tested and scrutinised before deployment.
- __Adaptability:__ The tool will be customizable to the customer.
- __Scale:__ We will produce and test quality products at scale.
- __Affordability:__ Pass on the benefits of economies of scale to our customers.

## Next Steps:
- Brand Tone
- Brand Color Palette

## Executive Summary

The purpose of this business development strategy plan is to outline the objectives, target market, and key initiatives to drive growth and enhance market presence. This plan will serve as a roadmap for our business development team to identify and pursue new opportunities effectively.

## Objectives

1. Increase revenue by 20% over the next fiscal year.
2. Expand client base by acquiring 15 new clients within six months.
3. Enhance brand visibility and recognition in the industry.

## Target Market

1. **Industry Focus**: Technology and software solutions.
2. **Target Segments**:
    - Small to medium-sized enterprises (SMEs)
    - Startups in the tech sector
    - Non-profit organizations seeking technology solutions
3. **Geographic Focus**: North America and Europe.

## Key Initiatives

### 1. Market Research and Analysis

- Conduct thorough market research to identify trends and emerging opportunities.
- Analyze competitors to understand their strengths, weaknesses, and market positioning.

### 2. Networking and Relationship Building

- Attend industry conferences and trade shows to connect with potential clients and partners.
- Join relevant professional organizations to expand network and visibility.
- Schedule monthly outreach calls with existing contacts to maintain relationships.

### 3. Strategic Partnerships

- Identify potential partners for collaboration, including complementary service providers and industry influencers.
- Develop joint marketing initiatives to leverage each partner’s audience.

### 4. Content Marketing Strategy

- Create and distribute valuable content that addresses the pain points of the target audience.
- Develop a monthly blog schedule focusing on industry trends, case studies, and success stories.
- Utilize social media platforms to share content and engage with the audience.

### 5. Lead Generation and Conversion

- Implement a lead generation campaign using targeted email marketing and online advertising.
- Utilize CRM tools to track leads and manage the sales pipeline effectively.
- Develop a sales training program to enhance the skills of the business development team.

## Performance Metrics

1. Revenue growth tracked quarterly.
2. Number of new clients acquired monthly.
3. Engagement metrics from content marketing efforts (website traffic, social media interactions).
4. Lead conversion rates from various channels.

## Budget Overview

1. Allocate budget for market research and analysis tools.
2. Set aside funds for attending conferences and events.
3. Invest in marketing and advertising campaigns.
4. Budget for content creation and distribution.

## Timeline

- **Q1**: Conduct market research, attend industry events, and establish content marketing strategy.
- **Q2**: Launch lead generation campaigns and initiate strategic partnerships.
- **Q3**: Evaluate performance metrics and adjust strategies as needed.
- **Q4**: Review annual goals, gather feedback, and prepare for the next fiscal year.

## Conclusion

This business development strategy plan outlines a structured approach to achieving our growth objectives. By focusing on targeted initiatives and maintaining a clear understanding of the market landscape, we will position our organization for sustainable success and increased market presence.

# Acme Careers

At Acme, we are committed to an automation-first future where software does everything that it can do effectively and leaves the creative to the human. 

Our core product, Automata thrives in the hyper competitive productivity space and our teams are one of the most envied in the space given our growth and product centric approach. 

## Our Story

Acme was the brainchild of Willie Costanza and Henry Seinfeld, both PhDs in productivity mechanism from Cambridge University. Acme was started in a dorm room by the founders and in just 4 years has grown to a team of 40+ talented people and serving over a million high performing individuals. 

If you are passionate about automation and productivity tech, and want to ship new exciting features constantly or market the best productivity tool in the market, then this team might just be the perfect fit for you. 

So check out the roles below and feel free to apply if interested. 

## Openings

### Marketing

Digital Marketing Manager (0-4 years) | Remote | 50,000-60,000 USD

### Engineering

Sr. SDE (3-6 years) | Remote | 150,000-160,000 USD

Engineering Manager (5-8 years) | Remote | 200,000-210,000 USD

### Operations

Sr. DevOps (5-8 years) | Remote | 80,000-90,000 USD

### Growth

Growth Manager (2-4 years) | Remote | 90,000-100,000 USD

### Legal

Sr. Counsel (3-5 years) | Remote | 50,000-60,000 USD

__Name:__ Cosmo Kramer
__Fitness Level:__ Intermediate 
__Goal:__ Improve cardiovascular using HIIT

__Weekly Schedule:__ 4 times (Monday, Wednesday, Friday, Saturday)

## Warm-up Routine (Common for all days)
- Jumping jacks (1 minute)
- Arm Circles (50 on each side)
- High Knees (1 minute)
- Dynamic Stretching (4 repetitions)

## Cool-off Routine (Common for all days)
- Child’s Pose – 1 minute
- Cat-Cow Stretch – 1 minute
- Hamstring Stretch – 30 seconds per leg
- Quad Stretch – 30 seconds per leg
- Chest Opener Stretch – 1 minute

## Workout Routine:

### Day 1: 
- Warm-up 
- Pushups (20)
- Body weight squats (15)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (20)
- Burpees (10)
- Cool-off

### Day 2: 
- Warm-up 
- Pushups (25)
- Body weight squats (15)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (25)
- Burpees (10)
- Cool-off

### Day 3: 
- Warm-up 
- Pushups (25)
- Body weight squats (20)
- Straight Plank (2 minutes)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (25)
- Burpees (10)
- Cool-off

### Day 4: 
- Warm-up 
- Pushups (30)
- Body weight squats (20)
- Straight Plank (2 minutes)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (25)
- Burpees (15)
- Cool-off

For additional benefit practice intermittent fasting under the 16-8 schedule.

### **Meeting Details**

- **Date:** July 14, 2024
- **Time:** 10:45 AM - 12:30 PM
- **Location:** Zoom / Conference Room 2
- **Attendees:**
    - Ross Geller, Account Manager
    - Carol Willick, Brand Manager, Susan Foundation
    - Monica Geller, Onboarding Manager
    - Judy Geller, Assistant Vice President, Retention

---

### **Agenda Overview**

- **Purpose of the Meeting:**
Discuss Q3 growth strategy to increase brand visibility and discuss pending project milestones.

---

### **Introductions and Recap (4 mins)**

In our last review meeting, we discussed the video campaign for Q2. Today, we’ll dive into how we can leverage Instagram for TikTok content houses to increase brand visibility.

---

### **Current Project Status (8 mins)**

- Our website has been revamped: Targeting deployment by Q3 beginning.
- We have increased our funding from social by 35% over Q1.

---

### **Feedback and Discussion (8-12 mins)**

- What are your thoughts on Q1 performance? Especially the funding rate.
- Are there any feedback for us based on the report we shared on 06-14-2025?

---

### **Upcoming Opportunities / Strategy (15 mins)**

- Launch a new “Adopt a plant” initiative on Instagram and TikTok targeting an audience primarily from the Washington DC area.
- Launch a special adoption program leading up to and during thanksgiving and Halloween weeks to hit our funding goals.

---

### **Action Items and Next Steps (5-8 mins)**

- Q3 Draft to be ready by August 25.
- New brand design to be approved by Carol Willick.
- Carol Willick to provide stock footage of the foundation building
- Ross Geller to present the upcoming initiatives to the foundation board.

---

### **Closing Remarks (2 mins)**

Our next check-in will be on August 28. We’ll follow up with a detailed report on all action items agreed upon in this meeting.

---

### **Post-Meeting Follow-Up**

- Follow-up email with a meeting notes and action items.

## Pre-Onboarding Preparation

1. Confirm client details
    - Name: John Smith
    - Company: ABC Enterprises
    - Email: [john.smith@abc.com](mailto:john.smith@abc.com)
    - Phone: (555) 123-4567
2. Set up client file in the CRM system
    - File created on: 2024-10-29
    - Assigned account manager: Sarah Johnson
3. Prepare welcome email
    - Subject: Welcome to ABC Enterprises!
    - Include: Introduction to the team, overview of services, and next steps

## Kick-Off Meeting

1. Schedule the kick-off meeting
    - Date: 2024-11-05
    - Time: 10:00 AM EST
    - Platform: Zoom
2. Create agenda for the meeting
    - Introductions
    - Project overview
    - Define goals and objectives
    - Discuss timelines and deliverables
3. Send calendar invite to all participants
    - Participants: John Smith, Sarah Johnson, and team members

## Information Gathering

1. Client information required
    - Company overview
    - Key stakeholders
    - Current challenges
2. Send client questionnaire
    - Due date for completion: 2024-11-10
    - Link: [Client Questionnaire](https://www.notion.so/Client-Onboarding-Checklist-12e9246f601180039a36dcb1c9c863f9?pvs=21)
3. Schedule follow-up call to discuss questionnaire results
    - Date: 2024-11-12
    - Time: 2:00 PM EST

## Service Agreement

1. Prepare service agreement
    - Include: Scope of work, pricing, terms, and conditions
2. Send service agreement for review
    - Date sent: 2024-11-15
3. Confirm receipt and discuss any questions or changes
    - Follow-up call scheduled for: 2024-11-17

## Onboarding Completion

1. Finalize all necessary documents
    - Service agreement signed by both parties
    - NDA (if applicable)
2. Set up client access to tools and platforms
    - Software: Project Management Tool, Communication Platform
    - Access granted on: 2024-11-20
3. Schedule first project review meeting
    - Date: 2024-12-01
    - Time: 3:00 PM EST

## Feedback and Continuous Improvement

1. Send onboarding feedback survey
    - Date sent: 2024-12-02
2. Review feedback and identify areas for improvement
    - Discussion scheduled for: 2024-12-05
3. Implement changes based on feedback for future onboarding
    - Update onboarding process by: 2024-12-15

### **Sunrise Community Association**

Date: August 20, 2024

Time: 3:00 PM - 4:30 PM

Location: Community Center, Room 404

Meeting Type: Regular

---

### Call to Order

- Time: 3:05 PM
- Chairperson: Jeff Thompson

### Attendance

- Members Present:
    - John Doe
    - Jane Smith
    - Michael Johnson
    - Miles Davis
- Absentees:
    - Robert Brown
    - Lisa White
- Guests/Observers:
    - Mark Taylor
    - Sophia Williams

### Announcements

- The annual charity fundraiser will be held on September 17, 2024.
- A new VR playground installation is scheduled for November.

### Approval of Previous Meeting Minutes

- Minutes from July 15, 2024: Approved
    - Corrections/Amendments: Not applicable

### Agenda Approval

- Agenda for August 20, 2024: Approved
    - Amendments: Not applicable

### Reports

- Chairperson’s Report:
    - The community garden project is progressing well, with an expected completion and planting date in early October.
- Treasurer’s Report:
    - Current balance: $13,560. Major expenses include $2,400 for the summer picnic event.
- Committee Reports:
    - Event Planning Committee: Finalized plans for the upcoming neighborhood inter-block party.
    - Safety Committee: Reported on recent upgrades and timetable for the neighborhood watch program.
    - Beautification Committee: Proposed new landscaping ideas for the community park and gate garden.

### Old Business

- Item 1: Community Newsletter Distribution
    - Outcome: Deferred to next meeting pending more information on printing costs.
- Item 2: Parking Lot Resurfacing
    - Outcome: Tabled until budget review in October.

### New Business

- Item 1: Proposal for a Dog & Bird Park
    - Outcome: Approved. Location to be determined.
- Item 2: Christmas Decoration Contest
    - Outcome: Approved. Budget allocated is $600.

### Adjournment

- Time: 4:25 PM
- Next Meeting Date: September 17, 2024

---

Minutes Submitted by:

- Name: Miles Davis
- Date: August 21, 2024

Minutes Approved:

- Name: Jeff Thompson
- Date: August 25, 2024

# Trip Planning for August 2025

## Scenario:
- 4 days break
- 8 people
- Self-driving

## Ideal Conditions
- Mountain Hikes
- Cold weather
- Boating
- Affordable accommodations
- Close to Bangalore
- Cool downtown areas
- Fairly priced food

## Possible Destinations
- Ooty
- Wayanad
- Conoor
- Yercaud
- Munnar

## Destination Breakdown

### Ooty

__Pros__
- Relatively close
- Nice cold weather
- Boating opportunities
- Nice downtown area

__Cons__
- Expensive accommodation
- Limited food options

### Wayanad

__Pros__
- Fairly price accommodation
- Nice downtown area

__Cons__
- No boating
- Far from Bangalore
- Very cold and raining all the time
- Bad food options

### Conoor

__Pros__
- Affordable accommodation
- Good boating options
- Mountain hikes

__Cons__
- Bad downtown scenes
- Bad food options

### Yercaud

__Pros__
- Nice cold weather
- Good boating options
- Good food
- Affordable accommodation
- Close to Bangalore

__Cons__
- No mountain hikes

### Munnar

__Pros__
- Affordable accommodations
- Decent weather

__Cons__
- Far from Bangalore
- No hiking
- No good food

__Outcome:__ After discussion, we finalised Coonoor as the destination.

## Itinerary

### Day 1
- Drive to Conoor
- Rest
- Camp fire dinner

### Day 2
- Hike mountains
- Rest
- Camp fire dinner

### Day 3
- Boating
- Shopping in downtown
- Rest
- Mountain Party 

### Day 4
- Visit famous breakfast spot
- Lunch
- Drive back to Bangalore

## Budget for 8
- __Accommodation__: $1000
- __Fuel__: $250
- __Boating__: $300
- __Hiking__: $250
- __Food__: $300
- __Shopping__: As per need

## Conclusion
A 4-day trip to Conoor will cost roughly $300/person which will include boating and hiking along with food, transportation and accommodation.

## Overview

This competitive analysis provides insights into key players in the industry, highlighting their strengths, weaknesses, opportunities, and threats (SWOT). The objective is to understand the competitive landscape and identify areas for strategic improvement.

## Competitor Overview

### Competitor Name: Alpha Corp

- Market Share: 25%
- Key Products/Services: Product A, Product B
- Target Audience: Young Adults
- Website: [www.alphacorp.com](http://www.alphacorp.com/)

### Competitor Name: Beta Inc.

- Market Share: 20%
- Key Products/Services: Service X, Service Y
- Target Audience: Small Businesses
- Website: [www.betainc.com](http://www.betainc.com/)

### Competitor Name: Gamma LLC

- Market Share: 15%
- Key Products/Services: Product C
- Target Audience: Families
- Website: [www.gammallc.com](http://www.gammallc.com/)

### Competitor Name: Delta Enterprises

- Market Share: 10%
- Key Products/Services: Service Z
- Target Audience: Corporations
- Website: [www.deltaenterprises.com](http://www.deltaenterprises.com/)

### Competitor Name: Omega Solutions

- Market Share: 5%
- Key Products/Services: Product D, Product E
- Target Audience: Tech Enthusiasts
- Website: [www.omegasolutions.com](http://www.omegasolutions.com/)

## SWOT Analysis

### Alpha Corp

- **Strengths:**
    - Strong brand recognition
    - Extensive distribution network
    - Innovative product features
- **Weaknesses:**
    - Higher price point than competitors
    - Limited customer support hours
- **Opportunities:**
    - Expansion into international markets
    - Growing demand for eco-friendly products
- **Threats:**
    - Increasing competition from low-cost providers
    - Economic downturn affecting consumer spending

### Beta Inc.

- **Strengths:**
    - Competitive pricing
    - Strong online presence
- **Weaknesses:**
    - Limited product range
    - Customer complaints about service delays
- **Opportunities:**
    - Partnership with influencers
    - Development of new product lines
- **Threats:**
    - Changing regulations in the industry
    - Potential market saturation

### Gamma LLC

- **Strengths:**
    - High customer loyalty
    - Unique product design
- **Weaknesses:**
    - Slow product development cycle
    - Limited marketing budget
- **Opportunities:**
    - Growth in e-commerce sales
    - Collaborations with other brands
- **Threats:**
    - New entrants with disruptive technologies
    - Fluctuations in raw material costs

### Delta Enterprises

- **Strengths:**
    - Strong relationships with corporate clients
    - Customizable solutions
- **Weaknesses:**
    - Lack of brand awareness
    - Dependency on a few key clients
- **Opportunities:**
    - Increased demand for tailored services
    - Potential for geographic expansion
- **Threats:**
    - Economic instability affecting corporate budgets
    - Technological advancements by competitors

### Omega Solutions

- **Strengths:**
    - Niche market expertise
    - Excellent customer feedback
- **Weaknesses:**
    - Small marketing team
    - Limited financial resources
- **Opportunities:**
    - Growing interest in niche markets
    - Potential for collaborations with larger brands
- **Threats:**
    - Larger competitors entering the niche
    - Changes in consumer preferences

## Conclusion

This analysis reveals that while competitors like Alpha Corp and Beta Inc. hold significant market shares, there are opportunities for growth and differentiation. By leveraging strengths and addressing weaknesses, your business can develop strategies to compete effectively in the market.

# Topic: Big Foot Sightings
__Date:__ 02.12.2024
__Class/Source:__ Cultural Ideas

## Notes Section (Detailed Notes on the Topic):

### Background
- Also known as Sasquatch, Bigfoot is a mythical ape-like figure believed to live in the forests of North America. 
- It was popularized after the first alleged sighting in the 1950s.
- There are multiple references to similar creatures in Native American legends.

### Famous Cases
- The most famous and debated sighting was that by Patterson-Gimlin in 1967. 
- There have been multiple sightings reported in Mount St.Helens, Washington. 

### Key Characteristics of the Subject
- 7-9 foot tall, hairy creature. 
- Footprints measuring close to 25 inches. 

### Critical/Skeptical View
- Mistaken sightings of large bears. 
- Hoaxes based on general fear of the forest. 
- No physical evidence like DNA or bones.

### Cultural Relevance
- Multiple movies based on the legend. 
- Adopted as a symbol of wilderness and mystery. 

## Cue Section (Key Questions, Prompts and Keywords)
- Origins of the Big foot legend
- What are some famous sightings?
- Why do skeptics dispute?
- Cultural relevance of Bigfoot. 

## Summary (Brief Summarization of the Notes)

Bigfoot is a 7-9 foot hairy creature with 25-inch footprints allegedly living in North American forest and it was popularized starting in the 1950s. The most popular sightings were from Patterson-Gimlin Film in 1967 and Mt. St. Helens, Washington. Bigfoot’s existence is disputed because there is no physical evidence like DNA or bones and is mostly considered a misattribution of bear sightings. The legend is a staple of American folklore in movies and is a symbol of wilderness and mystery. 

**Date:** August 22, 2025

**Time:** 12:30 PM

**Location/Platform:** Google Meet

**Attendees:** CEO, CTO, Head of Security, PR Executive, Legal Counsel, Operations Manager, HR Lead

---

### **Introduction and Purpose** (5 mins)

- **Goal:** Address the recent data breach at GazeBook Inc. and develop a cohesive plan to contain the damage, mitigate more risks, and recovery plans.
- **Word from the CEO:** Acknowledge the gravity of the crisis and emphasize the importance of collaboration and diligence in managing the problem.

---

### **Crisis Summary** (10 mins)

- **Incident Overview:**
    - A data breach occurred on October 22, 2023, at 2:00 PM, compromising the personal data of approximately 450,100 users, including user ids, emails, passwords, and payment information.
    - The breach was discovered by Richard Simmons of the IT security team during an audit.
    - The attacker(s) exploited a vulnerability in the company’s payment and retargeting systems, which we have since identified and patched.
- **Current Status:**
    - The vulnerability has been handled, and all unauthorized accessors were blocked.
    - We are running an investigation to ensure all bases are covered.

---

### **Impact Assessment** (10 mins)

- **Operations:**
    - Delayed orders and services to the payment gateway disruption.
    - External client services are the most affected.
- **Customers:**
    - Potential backlash or churn over compromised data.
    - Huge list of inquires to the support team.
- **Employees:**
    - Concerns on their own data and job security.
- **Reputation:**
    - Twitter handle has been receiving a lot of negative feedback, and questioning our ability to safeguard proprietary data.
    - Print and digital media have picked up the story.
- **Financials:**
    - $3.5 million projected to be our loss for service disruption and user churn.

---

### **Crisis Response Actions** (15 mins)

- **Actions Taken:**
    - Vulnerability identified and patched.
    - Breached data sets and systems were isolated.
    - For all compromised account, two-factor authentication is set and password changed.
    - Third-party team assisting to determine breach’s origin and scope.
- **External Communications:**
    - Preliminary email has been sent to affected users, directing them to safeguard their account.
    - Social posts assuring users that the issue has been handled.
- **Effectiveness:**
    - Containment was successful but lack of details updates is a cause of concern for the users.
- **Gaps:**
    - Concerns on providing prompt communication to affected users.

---

### **Risk and Escalation Management** (10 mins)

- **Key Risks:**
    - If media narrative escalates, could damage reputation.
    - Potential legal action and fines possible.
    - Risk of secondary attacks in case of password reusage.
- **Escalation Points:**
    - GDPR fines could be significant, so monitor diligently.
    - Escalate if partners or institutional client disengage.
- **Risk Management Protocols:**
    - Legal and compliance are interfacing with regulatory bodies
    - Insurance vendors have been notified.

---

### **Action Plan Development** (15 mins)

- **Immediate Actions:**
    - Do a thorough forensic investigation and get expert opinion.
    - Issue a detailed, transparent report to customers along with mitigation plan.
    - Offer free monitoring service for affected users.
- **Responsible Parties:**
    - CISO will oversee investigation along with CTO and external experts.
    - PR Manager & Marketing Head will work on media inquiries.
    - Potential regulatory issues and liability report will be presented by the legal counsel.
- **Timelines:**
    - Complete forensic investigation report to be ready in 72 hours
    - Communication to users will be done in 48 hours.
    - Third-party security experts will be hired within 4 working days.
- **Resource Allocation:**
    - Provide extra support to staff handling customer inquiries.
    - Improve cybersecurity resources for regular monitoring.

---

### **Communication Strategy** (15 mins)

- **Internal Communication:**
    - Employees will be informed about the crisis and our response during the all-hands meeting in the evening.
    - Emotional support and resources for employees on data protection will be provided by the HR department.
- **External Communication:**
    - The nature of the breach and mitigation steps will be shared at the end of the day via press release.
    - PR Manager Sarah Tiana will handle all interviews with media and influencers.
    - Social media department will work three 8-hour shifts on rotation to answer user queries.
- **Consistency:**
    - Ensure alignment with company values like transparency and responsibility on all official communication channels including social.

---

### **Next Steps and Follow-up** (4 mins)

**Next Meeting:**

- There will be another meeting held on November 11 to track progress on the investigation and a post-mortem report will be furnished by the cyber security team.

**Follow-up:**

- We will diligently track all the tasks and assigned stakeholders and regularly update the leadership.
- Any changes to the plan will need permission from the leadership team and the security officer.

---

### **Conclusion** (5 mins)

**Decisions Made:**

- Crisis is contained but further investigations are still happening.
- Robust communication strategy with users and media will be implemented.
- Expand support for affected users.
- Create special team to support institutional users from Fortune 500 list.

**Thoughts from the CEO:** Duly acknowledge the team’s swift response and emphasize the need for a collaborative approach for managing the crisis.

---

### Key Contacts

- **CEO:** Bill Smith
- **CTO:** Mary Joe
- **CISO:** Benjamin Lee
- **PR Manager:** Sarah Tianna
- **Legal Counsel:** Ben Thompson

**Meeting Title**: Marketing, Sales & Ops Sync on Product Launch

**Date**: October 22, 2024

**Time**: 11:00 AM - 12:30 PM

**Location**: Google Meets

### **Welcome and Objectives (5 minutes)**

- **Facilitator:** James Maddison
- Objective: Align marketing, sales, and operations on the upcoming product launch, ensure smooth communication, and resolve any blockers.

### **Department Updates (15 minutes)**

- **Marketing Update**: Facebook advertising campaigns scheduled to begin next month, and all content has been approved by the CMO.
- **Sales Update**: Pre-order leads have been validated, and processed, but we need more marketing materials & product demos to close more deals.
- **Operations Update**: Production is as per schedule, but there is a minor delay in packaging due to import restrictions put on supplier.

### **Project Collaboration Discussion (20 minutes)**

- **Project Name**: Launch “Nature Earbuds”
- **Goal**: Cohesive efforts between marketing, sales and operation teams throughout the cycle end-to-end.
- **Key Stakeholders**: Marketing (Emily), Sales (Daniel), Operations (Ursula)
- **Questions**:
    - Marketing to Sales: How can we change website messaging to better match feedback we have received from users?
    - Sales to Operations: Should we deprioritize smaller retailers during first stage of the rollout?

### **Problem Solving (15 minutes)**

- **Issue #1**: Sales wants marketing to clarify confusion regarding a product feature in the promotional materials.
- **Issue #2**: Operations is worried about warehouse space scarcity and wants sales to predict the demand more precisely to avoid getting overbooking?

### **Action Items and Next Steps (10 minutes)**

- Marketing: Change product messaging by Thursday.
- Sales: Share a projection with Operations by tomorrow.
- Operations: Update warehouse and shipping details by EOW.

### **Wrap-Up and Feedback (5 minutes)**

- Summary: Marketing to redo messaging, sales to be more precise with forecasting, and operations to share an update on last-mile logistics.
- Feedback: Share feedback on meetings effectiveness. A follow-up email to be sent at the end of the day tomorrow.

__Date:__ 12.12.2024
__Time:__ 11:00 AM
__Location:__ Sunnyvale, California
__Coordinator:__ Steven Gerrard (Customer Service Deck)

## Introduction
- Welcome note by Steven Gerrard.
- Introduction to head of departments (marketing, sales and CS).
- __Meeting Goal:__ Gather and analyze feedback to improve CS process

## Overview
- __Collection Methods:__ Surveys, interviews, support tickets and social media mentions.
- __Problem Areas:__ Usability of the product, loading speed especially payment screens, and the huge backlog of email support tickets.

## Exploring Common Themes
- __Bad Usability Experience:__ Users find the app generally hard to use and navigate.
- __Loading Speed:__ The servers are not located locally, hence the loading speed is slow. 
- __Ticket Backlog:__ Fewer people assigned to manage tickets on email, so there is a build up of a backlog. 

## Feedback Prioritization
- Ticket backlog is the main bottleneck, so that will be handled first. 
- Loading speed is a low-handing fruit, so that will be next. 
- Product usability will be taken on last. 

## Plan of Action
- Reassign people from social media support to handle email tickets to reduce the backlog. 
- Move to more local servers for better loading speeds. 
- Hire an external UX expert to review the tool for usability.

## Assignment
- Fernando Torres will handle talent reassignment with respect to email ticket backlog. 
- Luis Suarez will kickstart the transition process to local servers. 
- Robbie Fowler will be in charge of hiring the UX expert and presenting a usability report to leadership.

## Conclusion
- Summary of decisions will be shared via email by EOD. 
- The same team will review progress in next Monday’s meeting. 

__Date:__ 15-02-2025

__Venue:__ Lidl Restaurant, Venice

__Goal:__ Ascertain a budget for my evening date with Ashley. 

### Expense Details (Max):
- Uber to and from location  - $70
- Flowers - $5
- Food - $120
- Drinks - $80
- Tip (20%) - $40
- Total Payable (+Tip) - $315

### Actuals:
- Uber to and from location  - $65
- Flowers - $10
- Food - $100
- Main Course - $60
- Deserts - $20
- Sides - $20
- Drinks - $110
	- Mocktails - $40
	- Whiskey - $30
	- Vodka - $40
- Tip (20%) - $42
- Total Paid (+Tip) - $317

### Payment Modes:
- UPI
- HDFC Debit Card 0048
- AMEX Credit Card 5746 [Used]

Post-date Remarks: Overspent $30 on drinks but that is alright. I was able to avail some good restaurant offers on my AMEX card.

## Debate Topic

Should social platforms be regulated by the state?

## Debate topic in context

Since the purchase of X by Elon Musk, there have been multiple calls by governments to regulate speech on social platforms. 

## Motion

Yes, they should be regulated by the government.

## Opening Statement

In the age of social media misinformation, the ability to ensure accuracy and decorum in the content we consume is a direct function of the government chosen by the people.

## Key Arguments
- Social media platforms can spread harmful information.[1] 
- Regulation can protect against hateful speech.
- The government can protect people against data scrapping and breaches.
- The state can ensure protection from astro-turfing. [2]

## Anticipated Counter Arguments
- Regulation will stifle freedom of speech.
- Regulation will promote censorship and an autocratic state. [3]
- Self-regulation exists amongst social companies already.

## Supporting Evidence
- Berkeley Study 2014
- Harvard Study 2008
- NEMJ Survey 2010

## Closing Statement

Unregulated social content has already put our civilization at risk and has widened the gap between different cultures and groups. Not regulating them will be the end of a civilised society. 

## Possible Interrogation
When have companies successfully regulated themselves?
If only what is illegal is regulated, where does the free speech issue come from?
How will the government detect and neutralize threats if it doesn’t have adequate data?

## Body Language Checklist

- [ ] Audible tone
- [ ] Jargon-free language
- [ ] Open hand gestures
- [ ] Upright posture
- [ ] Steady Eye Contact

__Date:__ 01.01.2025

__Time:__ 05:30 AM

__Sleep Score:__ 8/10

__Body Comfort Score:__ 6/10

__Yesterday’s Action Score:__ 8/10

## What do you need to do today?
- Finish signing up for passport renewal.
- Clear out your old files and documents. 
- Get approval for your holidays. 
- Finish processing the Acme file.

## What did you learn from yesterday?
- Do not drink a lot of water before meetings. 
- Reduce usage of mobile during meetings. 
- Excessive clutter leads to bad decisions. 

## What did you accomplish yesterday?
- Finished 3 client meetings.
- Scheduled 8 sales meetings for next week. 
- Booked tickets for the holidays. 
- Organized by digital workspace. 

## What task will give you the most benefit?
Finish processing the Acme file. 

## [Optional] Any dreams you want to expand on?
I dreamt about falling down on a steep mountain while riding a bicycle. The whole location felt very familiar and the bicycle too looked very similar to the one I owned as a child. 

### Context:
- __Sleep Score__ - How well did you sleep last night?
- __Body Comfort Score__ - How comfortable does your body feel as soon as you wake up?
- __Yesterday’s Action Score__ - How much of yesterday’s plan were you able to accomplish?

__Date:__ 05.08.2024

__Time:__ 3:00 PM

__Employee Name:__ John Deere

__Team:__ Performance Marketing

__Period:__ Q2

## Progress

- Hired Performance Marketing Executive.
- Formulated hiring strategy for Q3. 
- Launched Google Ads campaign for the latest models. 
- Prepared remarketing campaign collateral.
- Research and preparation is done for new Native ad campaigns. 

## Areas of Improvement

- Need better metrics to track performance. 
- Streamline the process for reporting. 
- Become more pro-active about talent requirements. 
- Ensure that the team is productive while WFH. 
- Better manage workloads amongst team members. 

## Thoughts for the Manager

- New bi-weekly reschedule for review meetings. 
- Organize skip meetings every month. 
- Share yearly strategy plans with all L2 managers. 
- Help select tools for performance management.

## Final Thoughts

Overall a pretty good quarter focused on building out some fresh campaigns and optimizing older ones. Need to improve reporting processes and hiring strategy. Employee productivity needs to be managed especially when WFH and the same goes for workload management. 

Need to set up bi-weekly review meetings and monthly skip meetings. Proactively communicate high-level strategy with peers and coworkers, along with empowering teams with the latest tools for better productivity. 

### **Event Name: Super** Tech Innovators Summit 2024

### **Event Date: February**, 2025

### **Event Time:** 11:00 AM - 6:00 PM

### **Event Location:** Sacramento Valley Entertainment Center, 1244 Sandhill Road, Sacraemento, CA

### **Event Overview:**

The Super Tech Innovators Summit 2024 will bring together thought leaders in emerging technology, innovation, and entrepreneurship to explore future trends, breakthroughs, and what is next for the tech industry. The summit will include keynotes, panel discussions, and ample networking opportunities.

### **Event Objectives:**

- Showcase recent innovators in AI, blockchain, and cloud spaces.
- Ensure networking opportunities for tech entrepreneurs, innovators, individual and institutional investors.
- Facilitate partnerships between startups and leading service companies.

### **Target Audience:**

Tech enthusiasts, entrepreneurs, institutional investors, angel investors,  software developers, and executives interested in innovation and emerging trends.

### **Key Speakers:**

- Joey Diaz - CEO of SliceX and Vesla
- Greg Fitzsimmons - Former CEO of Lapster
- Duncan Trussell - CEO of Mapple

### **Agenda:**

- 10:00 AM - Registration and High Tea Networking
- 11:00 AM - Welcome Address by the Brian Redban
- 11:30 AM - Keynote: The Future of AI by Joey Diaz
- 12:30 AM - Panel Discussion: Blockchain in Cybersecurity
- 1:30 PM - Lunch
- 3:00 PM - Workshop: Growing Sustainable Cloud Solutions
- 4:30 PM - Evening Networking Session & Snacks
- 6:00 PM - Closing Remarks

### **Event Promotion Strategies:**

1. Social Campaigns across LinkedIn, Instagram, Reddit, and X.
2. Email Marketing targeting tech professionals, academics and startup founders.
3. Press Releases to top tech media outlets like TechCrunch and Wired.
4. Collaboration with tech influencers on YouTube & Twitter.

### **Event Budget:**

1. Venue: $13,000
2. Marketing and Advertising: $8,000
3. Speaker Fees: $40,000
4. Food: $5,000
5. Total: $66,000

### **Key Performance Indicators (KPIs):**

1. 1500+ attendees
2. 800 social media mentions with #SuperTechInnovators2024 hashtag
3. 5 media publications covering the event
4. 10 posts from content creators

### **Event Team and Responsibilities:**

- Event Manager: Brian Redban (event logistics and coordination)
- Marketing Coordinator: Jamie Young (event promotion and outreach)
- Speaker Liaison: Lee Syatt (speaker coordination and schedules)

### **Sponsorship Opportunities:**

1. Platinum Sponsor: $70,000 (everything in Gold + includes keynote speaking slot, logo on all materials, and event booth)
2. Gold Sponsor: $35,000 (everything in Silver + panel discussion participation and logo on event materials)
3. Silver Sponsor: $20,000 (logo on event materials and event booth)

### **Logistics:**

- Parking: Free venue parking available for all registered attendees.
- WiFi: High-speed internet throughout the venue.
- F&B: Catered lunch and coffee breaks throughout the event.

### **Contingency Plan:**

In case of unexpected circumstances (e.g., speaker cancellation, technical difficulties), backup speakers and equipment shall be arranged. 

In the event of a natural disaster or emergency, the event will be rescheduled, and attendees will be notified via email, SMS and social media.

__Date:__ 12.12.2024
__Time:__ 11:00 AM

__Departing Employee:__ Mark Russo
__Department:__ Marketing
__Reporting Manager:__ Susie Collins
__Interviewer:__ Jim Morrison

## Introduction
- Your role and your tenure with Routine Inc. 
- How long the exit interview will take.
- Assure the employee of confidentiality.

## Questions on Reason for Leaving
- What factors led you to look for opportunities outside Routine Inc?
- What was the main factor in deciding to leave Routine Inc?

## Questions on Job Satisfaction
- Did you feel your role was as per expectations set during your interview?
- What were the most and least enjoyable parts of your job?

## Questions on Leadership
- How was your relationship with your reporting manager?
- Do you feel management was aligned with you performing at your best?
- Did you at any point feel that management was being counterproductive? If yes, when?

## Questions on Office Environment
- On a scale of 1-10, how would you rate our office environment?
- On a scale of 1-10, how would you rate the tools and resources provided for remote work?
- Was Routine Inc’s culture aligned with what is best for you?

## Questions on Compensation
- On a scale of 1-10, how would you rate your satisfaction with your compensation?
- What parts of your compensation & benefits could have been improved?
- What parts of your compensation & benefits are you most happy with?

## Questions on Growth Prospects
- Did you have enough interesting growth opportunities within Routine Inc?
- What could have leadership or your manager done to help you with your growth prospects?
- Did you feel appreciated for your initiatives by your leadership and manager?

## Questions on Work/Life Balance
- On a scale of 1-10, how good was your work/life balance during your time here?
- Was the leadership or your manager helpful in maintaining your work/life balance?
- What parts of your job were most negatively impactful to your work/life balance?
- What parts of your job were most positively impactful to your work/life balance?

## Questions on Feedback
- Do you have any feedback on how we can improve and retain employees like you?

## Questions on Return Possibility
- Under what circumstances would you consider returning to Routine Inc?
- Would you recommend Routine Inc to others?

Thank the employee for his/her time and give them a POC (alumni@routineinc.com) to get in touch with in case they need anything after the exit. 

Hello John,

I will conducting the exit interview today and would like you to be frank with your answers.

We can get started when you are ready.

### **Reason for Leaving**

- What factors motivated you to look for an opportunity outside Vesla?
- What specific factor influenced your decision to leave the most?

### **Job Satisfaction**

- Did your role align with the expectations set during the interview?
- What parts of your job did you find the most and least satisfying?

### **Management and Leadership**

- How would you describe your relationship with your immediate supervisor?
- Was management supportive in helping you perform at your level-best?

### **Work Environment**

- How would you rate the work environment and culture here?
- Did you feel that the company’s culture was aligned with getting the best out of you?

### **Compensation and Benefits**

- What are your thoughts about our compensation and benefits package?
- What aspects of the benefits package could be improved?

### **Opportunities for Growth**

- Were there sufficient opportunities for growth?
- What could we have done to help you advance further?

### **Work-Life Balance**

- How was your work-life balance during your tenure?
- Did you feel supported in maintaining that work-life balance?

### **Suggestions/Feedback for Improvement**

- Any suggestions to improve the workplace?
- How could we retain our talent better?

### **Return Possibilities**

- Under what circumstances, if any, would you consider returning to our company?
- Would you recommend our company to others?

### **Final Thoughts**

- Any comments or thoughts you’d like to share before we end?

### **First Team Meeting Agenda**

Date: September 4, 2024

Time: 11:00 AM

Location: Conference Room C or Zoom Link: [Zoom Link]

Meeting Facilitator: Ross Geller

### Welcome and Introductions

- Facilitator: Welcome everyone to our first team meeting.
- Team Introduction: All team members introduce themselves, talk about their role, and background.

### **Icebreaker Game**

Share a story, or tell the group something that one might not guess about you

### **About Yourself**

Ross Geller: A brief overview of your career in project management, leadership style, goals for our team, and a brief about my personal life.

### Meeting Purpose and Objectives

- Facilitator: Brief on the purpose of the meeting.
- Objectives: Clearly set outcomes, including establishing team composition, duties and setting project timelines.

### Team Goals and Expectations

- Discussion: Goals of the team, such as completing the new product launch by Q4.
- Expectations: Discuss the expectations when it comes to team collaboration, async communication, and project management.
- Q&A: Encourage members to ask questions and provide input/feedback.

### Roles and Responsibilities

- Clarification: Establish the roles and responsibilities of each team member, e.g., Rachel for Marketing, Joey for Development.
- Discussion: Clarify concerns and suggestions regarding roles.

### Communication Channels

- Tools: Discuss tools and services used for communication (e.g., Slack, Microsoft Teams).
- Frequency: Set expectations on the cadence for communication, such as weekly updates and daily check-ins.

### Initial Project or Task Discussion

- Overview: Introduce the first project, which is the development of the new mobile app.
- Responsibilities: Assign tasks and set deadlines, e.g., UI design draft of the home screen by September 1st.
- Discussion: Open the floor for questions, suggestions, or concerns.

### Next Steps and Action Items

- Recap: Summarize the main points discussed along with action items, such as drafting the project timeline and setting up communication channels.
- Next Meeting: Schedule the next meeting and share the tentative agenda if available.

### Closing Remarks

- Facilitator: Thank everyone for their participation.
- Motivation: Offer words of encouragement regarding the future.

---

### **Action Items:**

1. Rachel: Draft the marketing plan by September 15th.
2. Joey: Prepare the initial development timeline by October 30th.
3. Monica: Set up the project management process by October 27th.

### **Next Meeting:**

- Date & Time: September 30, 2024, at 2:00 PM

__Date:__ 05.03.2024

## Breakfast [10:00 AM]:
- 100 gms Oat Meal
- 2 Boiled egg whites
- Black coffee with no sugar

__How I feel:__ Felt light and ready to head to work.

## Second Meal of the Day [1:00 PM]:
- 100 gms of brown rice with dal
- 150 ml spiced buttermilk

__How I feel:__ Slightly heavy and buttermilk increased the number of urine breaks.

## Last Meal of the Day [8:00 PM]:
- 200gms Fruit salad
- Green tea with no sugar

__How I feel:__ Light and enough to sustain for 2 hours before sleeping.

## Snacking Tracker
- 50 gms of spiced ground nuts
- 100gms of eggless cake

__How I feel:__ Cake feels bad since it has a lot of sugar and is processed. 

## Water:
- 2 litres before starting work
- 4 liters through the working day
- 1 litre after work

__Reflection:__ The first half of the day was great and made me feel like I am making good progress towards my health goals. The cake was offered so I could not refuse, and it was a step back. Reclaimed the day better with a light dinner and skipping all snacks post-cake consumption. 

__Goal for Tomorrow:__ Maintain the habit and get better at saying “No” to food that you do not want to consume. 

**Tech Solutions Inc.**

**Meeting Agenda**

**Date:** August 30, 2024

**Time:** 10:00 AM – 11:30 AM

**Location:** Meeting Room 3B / Zoom Link: zoom.us/meetingID12345

**Meeting Facilitator/Host:** Dwayne Johnson

**Note Taker:** Bruce Lee

### Formal Call to Order

- Dwayne Johnson calls the meeting to order at 10:05 AM.

### Roll Call / Attendance

- **Attendees:**
    - Steve Smith
    - Ted Turner
    - Amreesh Patel
    - Lawrence Brown
- **Absentees:**
    - Micheal Clark
    - Olivia Martinez

### Approval of Previous Meeting Minutes

- Review and narrate the minutes from the previous meeting.
- Motion to approve: Steve Smith
- Second: Ted Turner
- Vote: Approved unanimously

### Agenda Review

- Overview of the agenda and objectives.
- No additions or changes to the agenda.

### Reports

- **Marketing Team Report:** Ted Turner
    - Overview of the latest Google campaign results and upcoming marketing initiatives.
- **Finance Department Report:** Amreesh Patel
    - Q3 financial performance and new budget updates.
- **Product Development Report:** Lawrence Brown
    - Progress on new product features and launch roadmap.

### Old Business

- **Website Redesign Project:**
    - Discussion led by Lawrence Brown
    - Final approval of app design concepts and development timelines.
- **Customer Feedback Survey:**
    - Discussion led by Ted Turner
    - Review of survey results and next steps.

### New Business

- **New Client Onboarding Process:**
    - Introduction by Amreesh Patel
    - Proposal for streamlining the customer onboarding process.
- **Employee Training Program:**
    - Introduction by Dwayne Johnson
    - Discussion on proposed employee training modules on customer support and schedules.

### Open Floor / Q&A

- Open discussion and invite additional comments, questions, feedback, or announcements from attendees.

### Recap

- Review of assigned action items and deadlines:
    - **Website Redesign Finalization:** Lawrence Brown by September 5, 2024
    - **Onboarding Process Updates:** Amreesh Patel by September 10, 2024
    - **Training Program Outline:** Dwayne Johnson by September 12, 2024

### Adjournment

- Dwayne Johnson adjourns the meeting at 11:25 AM.
- Next meeting scheduled for September 15, 2024, at 10:00 AM in Meeting Room 3B / Zoom.

### **XYZ Corporation Office Meeting**

Date: August 20, 2024

Time: 10:00 AM - 11:30 AM

Location: Main Room A

Meeting Type: Regular Staff Meeting

---

### Call to Order

- Time: 10:05 AM
- Chairperson: Frank Miller

### Attendance

- Members Present:
    - Alice Johnson
    - David Lee
    - Maria Gonzalez
    - Kevin Nguyen
- Absentees:
    - Jessica Brown
    - Thomas Walker
- Guests/Observers:
    - Jordan Peterson
    - Mark Stevens

### Announcements

- The quarterly team-building event will be held on September 25, 2024.
- A new software update will be rolled out company-wide in November.

### Approval of Previous Meeting Minutes

- Minutes from July 18, 2024: Approved
    - Corrections/Amendments: Not Applicable

### Agenda Approval

- Agenda for August 20, 2024: Approved
    - Amendments: Not Applicable

### Reports

- Chairperson’s Report:
    - The company’s new product line is set to launch in December, with marketing strategies being finalized.
- Finance Report:
    - Current budget status: $350,000. Recent expenditures include $12,500 for office space renovations.
- Department Reports:
    - Marketing Department: Presented the updated Google and PR campaign for the new product launch.
    - Sales Department: Reported a 13% increase in sales for Q3.
    - HR Department: Discussed the upcoming employee onboarding sessions.

### Old Business

- Item 1: Office Renovation Timeline
    - Outcome: Completion expected by the end of October.
- Item 2: Employee Feedback on Remote WFH Policy
    - Outcome: Continued discussions, with further feedback being gathered.

### New Business

- Item 1: Proposal for a Wellness Program
    - Outcome: Approved. Implementation to begin in October.
- Item 2: Office Holiday Party Planning
    - Outcome: Approved. Budget set at $2,400.

### Adjournment

- Time: 11:25 AM
- Next Meeting Date: September 17, 2024

---

Minutes Submitted by:

- Name: Maria Gonzalez
- Date: August 21, 2024

Minutes Approved:

- Name: Frank Miller
- Date: August 25, 2024

__From:__

__Mark Thompson__
3, South Street, Kensington
Kentucky, 10045
+91 93838383838
mark@routineinc.com
routineinc.com

__Invoice Number:
Invoice Date:
Due Date:__

__To:__

__Acme Routine Inc__
3, North Street, Wilmington
Wisconsin, 10045

### Service Details:
- Social media management (22 Hrs) @ $25 per hour - $550
- Graphic Design (10 Hrs) @ $25 per hour - $250
- Total Tax (10% of total amount) - $80
- Total Payable (Service Charge + Tax) - $880

### Payment Instruction:
- Modes - Bank transfer, cheque, & Paypal.
- Bank Account - 12311324234312 [Bank of America]
- PayPal Email - mark@routineinc.com

Thank you for your business. Feel free to contact me if you have any questions. 

# An app to solve the supply chain delays

__Developed by Jack Welch, Supply Analyst__

The supply chain department should build a climate tracking app by July this year so that we can save over $2 million this year, while avoiding losses incurred due to weather conditions.

## Problem
Our supply chain has been disrupted by bad weather patterns in our supplier’s geography leading to a yearly loss of $4 million dollars, despite cautions to suppliers.
Every year, we are losing at least $4 million due to bad weather, if it is not addressed by Q2 this year, we might see a 30% increase in losses. 
Despite cautioning the suppliers, our supply chain team is not able to bring down the losses to acceptable levels and this problem will balloon if not addressed this year. 

## Approach
- Build a climate forecasting app that predicts circumstances with 80% accuracy. 
- In cases, where there is over 80% likelihood, we put a contingency supply plan and request stock cancellation/postponement from the supplier. 
- We instead get postponed stock after the weather conditions improve, thereby reducing our losses to less than $1 million.
- Get our supply analysis team to gain more insight by studying past 8 years of meteorological data for better forecasting. 

## Benefits

### Net Wastage
- __2023:__ 4000 tonnes
- __2024:__ 5000 tonnes (projected)
- __2025:__ 1000 tonnes (projected)

### Net losses
- __2023:__ $ 4,000,000
- __2024:__ $ 5,000,000 (projected)
- __2025:__ $ 1,000,000 (projected)

## Recommendation
The total cost of the project will cost $250,000 in resources and manpower and has a 12X potential upside within 1 year of implementation. 

__Date:__ 02.11.2024

__Time:__ 9:00 PM

__Overall Feeling:__ A good day to be thankful for. 

## I feel great about:
- Woke up feeling refreshed after a good night of sleep.
- Got help from colleagues at work. 
- Was able to stick to my intermittent fasting plan. 
- Kept up with my workout schedule.
- Had a good conversation with my spouse about the future. 

## I learned from:
- Spent too much time doom scrolling LinkedIn.
- Ate items high in sugar due to a colleague's birthday celebration. 
- Started using social media right after waking up. 
- Had a small argument with my boss about deadlines. 
- Had a typo on my presentation that should have been double checked.

## I am thankful for:
- Spouse
- Healthy body
- Finances
- Good sleep
- Good job
- Home
- Colleagues

__Date:__ 12.12.2024

__Attendees:__ Glen Mcgrath (Dev Lead), Shane Warne (Design Lead), & Andrew Symonds (Incoming QA Lead)

## Introduction
- Each member/attendees introduce themselves
- Set the agenda of the meeting as project hand-off meeting

## Project Overview
- Redesign the whole site and add a customer portal to handle complaints/requests.
- Reimagine login, account creation, ticket filing, support processes. 

## Status Update
- Portal design has been approved. 
- The login screen is currently being worked upon by the dev team. 
- Ticket creation is slow and currently being investigated. 
- We are almost done gathering feedback on the account creation process.

## Action Plan
- Shane Watson will conduct the final user feedback interviews for the account creation process. 
- Micheal Clark will issue approvals for the login screen when ready for deployment. 
- The ticket creation process will be re-examined by the QA team. 

## Documentation
- All relevant documentation has been created on the internal knowledge base and access has been shared with all stakeholders. 
- For any requests or additional information, stakeholders are requested to reach out to kb@routineinc.com.
- JIRA and GitHub repositories have been shared with Andrew Symonds and his team.

## Discussion
- Shane has requested 4 extra working days to finish interview analysis and it has been granted. 
- Clark has been asked to create a list of documentation the team might need from the Knowledge Base team. 

## Next Steps
- Shane will finish the user feedback analysis. 
- Clark will get the approvals for login screens. 
- Clark will create a documentation request list.

__Date:__ 01.12.2024
__Time:__ 6:00 AM
__Coordinator:__ Hunter Thompson
__Location:__ Yellowstone National Park

## Pre-event:

### Location Scouting:
- View the terrain map & landscape
- Identify if any permits are required

### Gear Preparation:
- Comfortable weather appropriate clothing
- Binoculars are clean and working
- Camera has a memory card and batteries are charged
- App for identifying birds is downloaded
- First-aid kit for emergencies.
- Light snacks and clean water bottles.
- Sunscreen or raincoat if applicable.
- Notebook and pencil/pen for sketching or drawing. 

## During the event:

### Arrival at the Location:
- Reach early to find parking.
- Mark returning spot on the map. 

### Observation:
- Stay on designated paths. 
- Don’t make a lot of noise. 
- Avoid abrupt movements.

### Post-event:
- Collect all your belongings. 
- Check for damage to gear. 
- Dispose waste appropriately.
- Send a thank you note to the organiser.

**Cosmo Kramer**

Kramerica Consulting Services

1234 Main Street

Cityville, NY 12345

cosmo.kramer@example.com

(123) 456-7890

**Date:** Dec 14, 2024

---

**YOU Enterprises**

Attn: John Newman

5678 Postal Ave

Cityville, NY 67890

---

Dear Mr. Newman,

Hope you are well. As discussed, I am happy to share this proposal for my product consulting service regarding your upcoming project. 

Taking into consideration the project’s scope, I propose a hourly rate of $80 for the following services:

- Strategic Product Consulting
- First-level Product Testing
- Implementation of the Beta Program
- Competitor Product Analysis (2 nos)
- Product Improvement

### **Cost Breakdown:**

- **Hourly Rate:** $80 per hour
- **Estimated Hours per Week:** 20 hours
- **Estimated Total Monthly Cost:** $6,400

This rate includes cost of research, travel for local meetings, and consultations. Additional costs, such as travel outside the city, will be shared for approval before they are incurred.

### **Terms of Payment:**

- Invoices will be shared monthly and are due within 30 days of receipt.
- Payments can be made via bank transfer or Wire.com.

I believe that my deep experience in product strategy and GTM analysis will contribute to the success of your project. Please feel free to reach out if you have any queries or clarifications about the proposal.

Thanks again for the opportunity, I look forward to hearing from you soon.

Best regards,

Cosmo Kramer

Kramerica Consulting Services

Hello [Influencer’s Name],

Hope you are well. My name is Shiva Prabhakaran, and I am Senior Affiliates Manager at Acme Media, a company specializing in creator outreach and brand solutions.

We have been following your work on Instagram and are very impressed with your authentic engagement style and influence in the productivity community.

We would love to consider a potential collaboration with you and we believe this would perfectly align with our brand and yours.

---

### **Why is this a good fit?**

We like how you’ve showcased highly effective tools, and given our client’s range of supported use cases, we believe there’s a good match between your messaging, your audience and our client’s marketing goals.

---

### **About the Client**

Routine is a hyper-flexible workplace operating system built for productive teams. Our product is one of the most sought after and well reviewed in the market, and we’ve been featured in New Gotham Times. We aim to bring our revolutionary product powered by insights from thousands of our users to your audience.

---

### **Collaboration Proposal**

We propose a collaboration where you create video content to promote Routine. Here’s a breakdown of what we have in mind:

- **Deliverables**

    : 2 Instagram Posts, 3 Instagram Stories, and 4 TikToks.

- **Timeline**

    : 21-24 days preferably during March 2025.

- **Content Focus**

    : We would love for you to highlight our comprehensive approach and data visualization capabilities, showcasing how it fits into your work life.

---

### **Compensation**

We’re offering $1500 for the collaboration, along with our yearly individual subscription (valued at $500) and coupon code to get 2 months of free subscription to Routine to share with your followers.

Additionally, you will receive a 20% affiliate commission on extended subscriptions through your unique link.

---

### **Next Steps**

If this proposal excites you, we can set up a quick call to discuss details and align on expectations. Feel free to share your thoughts on the proposal or clarify any detail.

Looking forward to working together!

Best regards,

Shiva Prabhakaran

Senior Affiliates Manager

+91 98765 43210

Acme Media LLC

Website: [acmemedia.com](http://acmemedia.com/)

# Influencer Strategy for Product Launch

__Time Period:__ July 31, 2024 - September 30, 2024

__POC:__ Jim Collins

## Other Members:
- Jonathan Mark
- Tom Selleck
- Luigi Santonio

## Channels
- YouTube
- Twitter
- LinkedIn

__Budget:__ 55,000 USD

__Status:__ Planning

## Goals & Objectives

Drive relevant traffic to the new product launch of our new Android app. 

## Key Metrics
- __Impressions:__ Total number of profiles reached [Goal - 1,000,000]
- __Traffic:__ Total number of clicks to the launch page [Goal - 5,00,000]
- __Downloads:__ Total number of downloads from the campaign [Goal - 1,00,000]
- __DAU after 1 week:__ Number of users active daily, 7 days after download. [Goal - 50,000]

## Channel Strategy
### YouTube Target [100k subs or more]:
- Android app reviewers and content creators.
- Productivity app reviewers
- Productivity content creators
- Student’s related content creators

### Twitter Target [100k followers or more]:
- App reviewers
- Productivity influencers

### LinkedIn Target [10000 followers or more]:
- Productivity Influencers

## Prospective Influencers 

### Jim Brown
- __Type:__ YouTube App Reviewer
- __Cost:__ 10000
- __Reach:__ 1,000,000
- __Status:__ Consideration

### James Cavizel
- __Type:__ LinkedIn Influencer
- __Cost:__ 2,000
- __Reach:__ 200,000
- __Status:__ Closed

### Jon Busquets
- __Type:__ Twitter Tech Influencer
- __Cost:__ 5000
- __Reach:__ 50000
- __Status:__ Not moving forward

### Paulo Perriera
- __Type:__ YouTuber
- __Cost:__  25000
- __Reach:__ 3,000,000
- __Status:__ Consideration

### Mel Torme
- __Type:__ YouTube Productivity Influencer
- __Cost:__ 40000
- __Reach:__ 10,000,000
- __Status:__ Negotiation

Next follow-up/status update: August 3, 2024

__Date:__ 01.12.2024

__Time:__ 05:00 PM

__Company:__ Acmellion Inc

__Role:__ Marketing Manager

## Mistakes
- Didn’t answer questions around Google Analytics well. 
- Some questions were not helpful in arriving at a solution. 
- Took too long to answer questions around my previous work.

## Achievements
- Clearly established what I will be bringing to the table. 
- Ensured that my flexibility around equity is clear.
- Answered all SEO related questions. 

## Things to Remember
- Brush up on Google Analytics, especially real-time analytics. 
- Clearly formulate questions and ensure they will help you with the solution. 
- Have answers for questions regarding past work and gaps in your resume. 

## Next Steps
- Shortlist YouTube videos for real-time section on Google Analytics.
- Practice mindful querying and create a process of pausing during interviews. 
- Create standard answers and first degree supporting answers around past work.

__Result:__ Unsuccessful. 

__Overall Rating:__ 3 out of 5

# Investor Outreach Checklist

## Pre-prospecting
- Set a clear fundraising goal.
- Prepare a list of non-negotiables.
- Market research on investor types.
- Identity investor x Venture fit.

## Prospecting
- Build a criteria list.
- Build investor entities list.
- Identify the right investor to reach out in each company.

## Outreach
- Draft a clear and concise email.
- Prepare your marketing materials.
- Brainstorm your pitch deck. 
- Customize it to specific investors/groups.
- Decide on a tool to manage communication.
- Send customized email.
- Bonus: A/B test with different copies to see effectiveness.

## Follow-up
- Ask for feedback after a week if not received already.
- Ask if you can send monthly progress updates.
- Connect on LinkedIn to keep in touch.

# Investor Readiness Checklist

## Business Plan
- Mission statement
- Problem statement
- Management team
- Org structure
- Product description
- Value proposition
- TAM
- IP holdings (if any)
- Development plan
- Competitive landscape
- Risks & mitigation strategies
- Financial expenses
- Financial projections

## Supplementary Material
- Non-confidential pitch deck
- Executive summary document
- Hook content to summarize the investment opportunity
- Third-party review by lawyers, accountants, before dissemination

## Investment Specifics
- Objective for external capital
- Preferred deal structure
- Target amount
- Target pre-money valuation
- Justification for pre-money valuation
- Consideration of alternatives
- Impact of funding on cap table

## Strategy Fit
- Is the timing ideal for capital raising?
- What are the funds going to be used for?
- Are there cases or benchmarks?
- What are some possible exit scenarios?
- Best positioned team member for outreach?

# Creative Director

Responsibilities (in brief): 
Create promotional and marketing strategies.
Prepare an execution plan for both offline and online mediums. 
Build strong marketing and promotional teams.

## Job Brief

We at Acme Marketing Solutions are looking for an experienced creative director to head our marketing and promotions department.

Creative Director will be responsible for formulating digital and offline promotional and marketing strategies. If you are keen on building and leading high performing teams and drive growth for a customer-obsessed company, then this role is for you. 

In short, you will be critical in leading and managing all promotional and marketing efforts.

## Core Responsibilities

- Help formulate design guidelines for collaterals including videos and brochures.
- Prepare quarter-wise content strategy.
- Create an approval process for brand collaterals. 
- Manage cross team talent and processes. 
- Maintain strict records on team performance. 
- Research and recommend new strategies to strengthen the brand.

## Requirements & Skillsets

- The ideal candidate would possess the following:
- Expertise in marketing strategies and leadership.
- Experience with B2B agencies is a big plus.
- 4+ years of Experience with institutional sales.
- Excellent leadership skills.
- Msc/MA in Marketing & Communication from a tier-1 institute is a plus.

If you are interested and fit the criteria stated above, please reach out to our HR team at leadership@acmemarketing.com with your updated CV and a link to your LinkedIn profile. 

Thanks for your interest. 

# Creative Assistant

## Responsibilities (in brief): 
- Create promotional collateral like videos and posts. 
- Prepare physical collateral for internal and external use. 
- Build templates that can be used for presentations and business cards. 

## Job Brief

We at Acme Marketing Solutions are looking for a creative assistant to join our marketing team in the promotion activity department.

Creative Assistant will be responsible for creating collateral both digital and physical to be used for various marketing and promotional activities. If you are keen to kickstart your career in marketing, this role might be perfect for you. 

In short, you will be critical in building marketing & branding collateral for both online and offline.

## Core Responsibilities

- Help design brochures and videos for events. 
- Prepare glossary and brand guidelines content. 
- Create multi-purpose templates for presentations & business cards. 
- Coordinate across teams like creatives, performance marketing, etc. 
- Maintain up to date records on collaterals including social and video assets. 
- Research and recommend new ideas for brand strengthening. 

## Requirements & Skillsets

- The ideal candidate would possess the following:
- Clear understanding of digital marketing basics. 
- Experience with offline marketing is a big plus. 
- Experience with editing tools like Adobe Photoshop and Figma. 
- Good taste in marketing campaigns (digital and offline).
- Excellent verbal and written skills.
- Familiar with copywriting.
- BSc in Marketing & Communication is a plus but not mandatory.

If you are interested and fit the criteria stated above, please reach out to our HR team at hiring@acmemarketing.com with your updated resume and a link to your LinkedIn profile. 

Thanks for your interest. 

# Keyword Research Checklist

- [ ] Identify your ideal user
- [ ] Identity their pain points
- [ ] Identity your closest competitor
- [ ] Do a keyword gap analysis
- [ ] Identify “high purchase intent” keywords
- [ ] Identity the intent of pages that currently rank for these HPIK
- [ ] Find long-tail keywords using Google search suggestions
- [ ] Find long-tail keywords from communities like Reddit’s r/SEO
- [ ] Identity low competition keywords using Ahrefs or Semrush
- [ ] Find question keywords using “AnswerThePublic”
- [ ] Create a keyword map
- [ ] Prioritize keywords by intent
- [ ] Prioritize keywords by volume
- [ ] Prioritize keywords by search difficulty

__Name:__ George Orwell

__Title:__ Author @ Penguin Publishing | Tech-Enthusiast

__Location:__ Philadelphia, USA

__Top Skills:__ Writing, Proofreading, Book Editing, Copywriting, Psychology

__About Me:__ Seasoned fiction writer who started as a paid marketer.

## Work Experience

### Role - Author
- __Company -__ Penguin Publishing
- __Jul 1983 -__ Jan 1986

__Description:__ Pivotal in the creation of the book called “1984”, which includes writing, proofreading, editing, dramatisation, etc. As part of the promotional duty, I also participated in press tours, TV appearances, book signings and more. 

__Skills:__ Writing, Proof reading, Editing, Public Relations

### Role - Marketing Director
- __Company -__ Apple Inc
- __Jun 1980 -__ Jun 1983

__Description:__ Started working on Apple’s Macintosh in the personal computers marketing department as their lead. Under my leadership, Apple launched multiple nation-wide campaigns both on digital platforms like TV and Radio but also on physical locations such as during the SuperBowl & World Series. 

__Skills:__ Digital Advertising, TV Advertising, Offline Activation, Radio Marketing

### Role - Paid Marketing Lead
- __Company -__ JWT Paperman
- __Jun 1975 -__ Apr 1980

__Description:__ Ran paid marketing campaigns for multiple clients based primarily in the NAR region mostly on TV programs in the late-night segment. 

__Skills:__ TV Advertising, Media Buying, Copywriting

## Education

### Masters in Literature
- Harvard University
- May 1968 - June 1971

Was one of the writers for the Harvard Crimson.

### Bachelors in English
- Yale University
- May 1966 - Apr 1968

President of the Yale Literary Club

## Licenses & certifications

__Silver Member -__ American Institute of Authors
__Gold Member -__ New Orleans Authorship Union

## Skills
Writing, Editing, Proofreading, Copywriting, Media Buying

## Executive Summary

This market research report provides a comprehensive analysis of the **sustainable packaging industry** as of **October 2024**. The objective is to identify trends, opportunities, and competitive dynamics that can guide strategic decisions. The findings are based on primary and secondary research methods, including surveys, interviews, and data analysis.

## Research Objectives

1. Understand current market trends and consumer preferences.
2. Identify key competitors and their market positioning.
3. Assess potential opportunities for growth and expansion.
4. Evaluate market challenges and risks.

## Methodology

- **Data Collection**:
    - **Primary Research**: Surveys conducted with **300 consumers**; interviews with **15 industry experts**.
    - **Secondary Research**: Analysis of industry reports, market publications, and online databases.
- **Data Analysis**: Quantitative data analyzed using statistical methods; qualitative data assessed through thematic analysis.

## Market Overview

- **Market Size**: Estimated at **$15 billion** in **2024** with a projected growth rate of **12% annually**.
- **Key Segments**:
    - **Biodegradable Packaging**: **30% market share**
    - **Recyclable Packaging**: **40% market share**
    - **Reusable Packaging**: **30% market share**
- **Geographic Distribution**:
    - **North America**: Estimated market size of **$6 billion**, growing at **10%**
    - **Europe**: Estimated market size of **$5 billion**, growing at **15%**
    - **Asia-Pacific**: Estimated market size of **$4 billion**, growing at **20%**

## Consumer Insights

- **Demographics**:
    - Age: Predominantly **25-45 years** (65%)
    - Gender: **60% female**, **40% male**
    - Income Level: **55% have an annual income over $75,000**
- **Buying Behavior**:
    - Preferred purchasing channels: **65% online**, **30% retail**, **5% direct sales**
    - Factors influencing purchase decisions: **Price (40%)**, **quality (30%)**, **brand reputation (20%)**, **environmental impact (10%)**
    - Trends: **70% of consumers** are increasingly prioritizing eco-friendly packaging options.

## Competitive Analysis

- **Key Competitors**:
    - **EcoPack Solutions**: Overview - specializes in biodegradable materials; Strengths - strong brand reputation; Weaknesses - higher price points; Market Share - **20%**.
    - **GreenWrap Inc.**: Overview - focuses on recyclable materials; Strengths - extensive distribution network; Weaknesses - limited product variety; Market Share - **25%**.
    - **SustainPack**: Overview - offers reusable packaging solutions; Strengths - innovative designs; Weaknesses - small market presence; Market Share - **15%**.
- **Market Positioning**: Competitors are differentiated based on product offerings, pricing strategies, and customer service.

## Opportunities and Challenges

- **Opportunities**:
    - **Emerging markets**: Growth in the Asia-Pacific region presents a significant opportunity for expansion.
    - **Technological advancements**: Innovations in materials can improve product offerings.
    - **Changes in consumer preferences**: Increasing awareness of environmental issues drives demand for sustainable solutions.
- **Challenges**:
    - **Regulatory hurdles**: Compliance with varying regulations across regions.
    - **Intense competition**: Competitive pressure from established brands.
    - **Economic uncertainties**: Fluctuating raw material prices can affect profitability.

## Conclusion and Recommendations

This market research report highlights significant growth opportunities within the **sustainable packaging industry**. To capitalize on these opportunities, the following recommendations are made:

1. **Leverage Digital Marketing**: Enhance online presence through targeted campaigns focusing on eco-friendliness.
2. **Product Diversification**: Consider introducing new product lines that align with consumer preferences for sustainability.
3. **Partnerships**: Explore strategic partnerships with environmental organizations to strengthen brand credibility.
4. **Monitor Trends**: Continuously track industry trends and consumer feedback to stay ahead of the competition.

## Appendices

1. **Survey Questionnaire**: [Link or attachment]
2. **Interview Transcripts**: [Link or attachment]
3. **Additional Data**: [Link or attachment]

# Marketing Strategy 2025

## Overview 
Build a marketing strategy for the year 2025 with an additional focus on digital channels. 

## Goals
Grow our revenue by 50% by EOY through innovative campaigns through both paid and earned channels. 

## Marketing Leadership Team
- Jerry Seinfeld - Director of Marketing
- George Costanza - Design Lead
- Elaine Benes - Content Lead
- Cosmo Kramer - Marketing Operations Lead

## Channels
- Facebook
- Instagram
- TikTok
- X
- YouTube [Videos + Shorts]
- LinkedIn
- Public Relations
- Community

## Points of Discussion
- Deploy Facebook campaigns with remarketing capabilities.
- Start an influencer marketing program on Instagram. 
- Reimagine content strategy on TikTok based on data. 
- Actively engage with verified accounts and post more positive content. 
- Republish content from Instagram and TikTok to YouTube Shorts. 
- Create long-form tutorial content for YouTube. 
- Build thought leadership content for the founders
- Create a 12-month calendar based on launches and PR stories. 
- Open a Discord community for our most engaged users.
- Hire talent for both design and content teams.

## Key Metrics
- Total impressions across platforms
- Total footfall in our stores
- Total website
- Total sales

All the points of discussion will be shared with attendees by Jerry Seinfeld.

__Date:__ 01.05.2024

__Time:__ 5:00 PM

__Mentor:__ Joe Trussell (Marketing Coach)

## Goals
- Identify gaps in the marketing funnel
- Get feedback on ad copies for Facebook.
- Get instructions on how to go about community marketing.

## Points of Discussion
- Facebook seems to be lagging behind other platforms. 
- Twitter has growth potential but reach is limited due to automation. 
- Need to get verified and create common usernames for social profiles. ‘
- Ad campaigns need to be better structured and not run till it is sorted. 
- Website loading speed is not optimal. Check with Roshan. 
- SEO could be improved with highly targeted keywords.

## Feedback
- The marketing funnel seems to be disorganized. I need to take a first principles approach. 
- SEO seems to be high converting but gets the lowest investment. 
- Ad copies are fine but need to induce more urgency for better conversions. 
- Ad designs should be put through A/B testing before amplification. 
- Not the right time for community marketing, revisit post Q1 2025. 

## Action Items
- Get ad designs on A/B testing campaigns by tomorrow.
- Add urgency keywords on ad copies by EOW
- Get verified on social platforms by Feb 20.  
- Restructure ad campaigns on Facebook by EOW.
- Check with Roshan on website loading speed and sort it. 

__Next Meeting Date:__ 15.05.2024

__Date:__ 03.10.2024

__Time:__ 8:00 PM

## Core Habits Tracking:
- Meditation: Yes
- Morning Journaling: Yes
- Decluttering: No
- Mindful Walking: No
- Mindful Eating: No
- No-Phone Mornings: No
- 50:10 Work Breaks: Yes
- Zero Sugar Intake: No
- Gratitude Journaling: Yes
- Mindful Stretching: Yes

## Reflection: 
Today was a decent day as far as habits go. I was able to keep up with some of my more important habits like meditation and journaling which really help me with my mental health and overall mood. 

I missed decluttering my desk and my laptop because it was a bit too much accumulated from last week and my day was pretty hectic, but I hope I can get it cleared out tomorrow. The habits I am most disappointed in are the eating related, which was largely due to a colleague celebrating her work anniversary.

I need to do better on no-phone mornings, there is no excuse for this. Overall it was a decent day with a lot of scope for improvement. 

## New Habit Ideas: 
- Drink a glass of cold water as soon as I wake up.
- Switching to light music before sleep
- Switching off all lights an hour before sleeping. 
- No alcohol two hours before sleeping.
- No phones two hours before sleeping. 
- No food three hours before sleeping. 

# Mindful Review of 2024

## Relationships
- Family: 5/10
- Friends: 6/10
- Dating: 4/10

## Finance
- Savings: 8/10
- Investments: 9/10
- Assets Appreciation: 5/10

## Hobbies
- Photography: 2/10
- Guitar: 4/10
- Travel: 9/10

## Health
- Mental Health: 8/10
- Physical Health: 4/10
- Diet: 6/10

## How would you describe this year in one sentence?

A year of learning and improvement with a lot of great personal moments. 

## What are you most grateful for this year?

I built up my finances pretty well this year, giving me the base to build a happy future. 

## What was your biggest learning?

I need to focus more on building relationships, this year was one where I learned the importance of being present for those close to you.

## Who were your favorite three people from the year?

- Mother
- Father
- Ceasar (Pet Dog)

## What are three moments that stood out to you this year?

- Reaching 250K USD in savings
- Paying off my student loan
- Traveling to Paris

## What were your favorite meals of the year?

- Butter Chicken by Mother
- Pizza at Naples
- Chicago Style Pizza in Chicago

## What fear did you overcome or moved closer to overcoming?

I started dating after 6 years of being single and having social anxiety issues. 

## What challenge did you take on and succeed?

I wanted to live a very frugal life so that I could pay off my student loan and I succeeded. 

What challenges did you try and fail to overcome? Any lessons?

Spending more time with family was a goal at the beginning of the year but I didn’t do a great job at it. The problem was not committing to it to go all in and treating it like it is just a mindset problem. 

## What is the most impressive thing you did this year?

Paid off my student loan by living frugally for 10 months. 

## What are you most proud of?

My self-discipline when it comes to saving money. It feels like a muscle that has been built pretty strong right now. 

## How do you feel about the coming year?

Hopeful and positive about moving forward and making progress on relationships and finance.

# Mood Tracker - November

__Time of update:__ 9PM - 10PM everyday

---

## Day-wise tracker

- Day 1: Morning was haphazard, but everything was normalized after I started work. 

- Day 2: Good day filled with learning opportunities and alone time.

- Day 3: Felt accomplished after working on a critical task all morning, and did some yoga. 

- Day 4: Productive day but was worried about an upcoming deadline. 

- Day 5: Wasted a lot of time overthinking about personal commitments, not great. 

- Day 6: Spent a lot of time working on personal commitments, not very productive.

- Day 7: Good day because I found someone to handle my work. 

- November 8: Nothing great or bad. A very average day spent mostly being semi productive. 

- Day 9: [late log] Nothing special, mostly fine, was a bit disappointing with my productivity.

- Day 10: Took the day off and relaxed at home watching movies and shows.

- Day 11: Good day, spent the entire day working on an important task and finished it. 

- Day 12: Productive day, slept well and maintained a good schedule. Good day.

- Day 13: [late log] Nothing special, mostly fine, was happy with my new phone.

- Day 14: Feel disappointed for sleeping during my productive hours. 

- Day 15: Average day with average productivity. 

- Day 16: [late log] Nothing special, mostly good, was happy with my sleep schedule.

- Day 17: Feel disappointed for over-eating at the office party.

- Day 18: Good day with nothing really going wrong. 

- Day 19: Could have been a better day, was not feeling great due to the weather.

- Day 20: Took the day off and slept through the day. Had difficulty sleeping at night.

- Day 21: Could have been a better day, was not feeling great due to the weather.

- Day 22: Productive day, slept well and ate healthy. Ideal state of operation.

- Day 23: [late log] Nothing special, mostly okay, was not happy with my productivity.

- Day 24: Perfect day spent at home with family and pets. 

- Day 25: Nice day to work and was highly productive in the morning session.

- Day 26: Not a good day, felt like the world was operating against me.

- Day 27: Feel disappointed for not doing well at a critical task, rest of the day was ok.

- Day 28: Could have been a better day, was not feeling great due to the weather.

- Day 29: [late log] Nothing special, mostly okay, was not happy with my productivity.

- Day 30: Decent day, but productivity wise not great. 

---

__Monthly overview:__ Good month with some downs, definitely an improvement from last month.

__How to Improve:__ Employ a productivity method and use an app to manage diet.

__Date:__ 05.08.2024

__Time:__ 6:00 AM

## Prompt 1: Things you’re grateful for.  
- Family
- Work
- Health
- Finances
- Friends
- Nature
- Hobbies

## Prompt 2: What’s been on your mind?
- Startup Ideas
- Self-Improvement
- Work Promotion
- Travel Plans
- Professional Development
- Upskilling

## Prompt 3: Dreams from last night.
- Things you saw, what might they mean?
- Things you saw, what could you learn?

## Prompt 4: Ambitions for the future.
- Career Advancement
- Career Improvement
- Financial Independence
- Starting a Family
- Growing a Family

## Prompt 5: Frustrations both short & long-term.
- Lack of Professional Growth
- Lack of Self-Improvement
- Bad Financial Situation

## Prompt 6: Fears that occupy mindspace.
- Health Complications
- Job Uncertainties

## Prompt 7: Ideas that get you excited.
- Travelling
- Hobbies
- Self-Improvement
- Mental Health
- Product Ideas
- Potential Relationships
- Professional Networking

## Prompt 8: What you’re looking forward to in the near future?
- Promotion
- Family Event
- Travel
- Investment

__Title:__ You’ve Got Mail

__Run-time:__ 1 hour 59 minutes

__Viewing Date:__ Nov 14, 2025

## Plot:
The plot was a rather simple romance story of a man and a woman meeting each other (virtually) and starting off as enemies only to eventually fall in love. The idea of a story that is centered around email was revolutionary when the movie originally came out but now it feels very dated and nostalgic. 

For a subject that has been explored thousands of times, the plot was surprisingly fast-paced and interesting. The entire idea of two people not meeting each other or knowing each other’s original identity till the end keeps you on the edge of your seat. 

All said, the script was fast paced, fun, logical and pretty realistic.

## Cast: 
Tom Hanks and Meg Ryan were brilliant in their roles as protagonists. The leads are very likeable as Joe Fox and Kathleen Kelly supported by a competent supporting cast who have since then done very well for themselves. Overall, it is a grade A casting supported by an excellent plot. 

## Visuals:
Many things tried out in this movie were revolutionary at the time of its release, including the opening credits, split screens and more. The movie really brought the NYC during Christmas vibe to life. 

## Music Score:
Both the OST and incorporated sound tracks especially during crunch moments were excellent. The music played really well on both modernity and nostalgia. 

## Overall Feel:
A very upbeat and breezy love story that will pull your heart strings and reward you bountifully for waiting patiently to a predictable but welcome climax.

__Ratings: 4.5 out of 5__

# Off-Page SEO Checklist

- [ ] List your competition
- [ ] Identify the DR on Ahrefs
- [ ] Analyze the top competitors link profile
- [ ] Conduct a link intersect analysis
- [ ] Conduct a broken link analysis of competitors
- [ ] Reach out to broken link publishers
- [ ] Search for unlinked mentions of your brand or service
- [ ] Reach out to webmaster for linked mentions
- [ ] Create link worthy assets for publishers
- [ ] Contribute quotes to media outlets
- [ ] Start guest blogging
- [ ] Mention and link to thought leaders in content

# On-Page SEO Checklist

- [ ] Fix missing title tags
- [ ] Fix duplicated title tags
- [ ] Fix truncated title tags
- [ ] Fix missing meta descriptions
- [ ] Fix duplicated meta descriptions
- [ ] Find incorrectly used h1 tags
- [ ] Fix all h1 tags mistakes
- [ ] Use keyword in the URL
- [ ] Use shorter URLs
- [ ] Add title tag modifiers (if applicable)
- [ ] Add LSI keywords to page content
- [ ] Add main keyword to title tags
- [ ] Add LSI keywords to meta descriptions
- [ ] Add main keyword to h1 and h2 tags
- [ ] Run a content audit
- [ ] Identify the worst performers and prune them
- [ ] Optimize the sizes of images’ used
- [ ] Organize topic clusters and create categories
- [ ] Updated outdated content
- [ ] Improve readability
- [ ] Link out to other good pages on your site 
- [ ] Link out to authoritative pages

__Company Name:__ Acme CRM

__Vision Statement:__ Help sales representatives crack more deals through automation.

__Value Proposition:__ Ability to automate redundant CRM tasks.

## Target Market
- __Geography:__ NAR
- __Profession:__ Sales managers & director of sales
- __Sector:__ Software technology
- __Demography:__ 23 to 50 years old

## Product Market Dynamic
- __Situation:__ Low value & low customer understanding
- __Action:__ Help customers understand your product through videos and demonstrate value through case studies.

- __Situation:__ High value & low customer understanding
- __Action:__ Help customers understand your product through videos and live demos.

- __Situation:__ High value & high customer understanding
- __Action:__ Emphasize value addition through case studies and success stories.

- __Situation:__ Low value & high customer understanding
- __Action:__ Survey users on what would improve their experience with your product.

## Competition

### Competitor 1 - Roadrunner CRM

- __Strength:__ Low Pricing
- __Action:__ Offer a Lite plan for price sensitive customers

- __Weakness:__ No marketing
- __Action:__ Bid on their brand keywords using Google Search advertising.

### Competitor 2 - Willie Coyote CRM

- __Strength:__ Great support and after sales service.
- __Action:__ Add AI support to manage low priority tickets and redirect staff to high priority tickets.

- __Weakness:__ No third-party integrations.
- __Action:__ Build integration features with common sales tools.

## Channel Strategy
Use Google Ads, SEO & product-led growth strategies.

## Pricing Strategy
Offer standard plan, along with lite plan for price sensitive users. Enterprises can be offered custom pricing if necessary.

## Hero Section: Introduction
Hello.
I am Norm MacDonald, a seasoned freelance graphic designer based in Vienna, Austria. 

## Section 2: Value Proposition
I specialize in custom graphic design for the web including social media, digital ads and website assets.

__Social Media__ - Get proven engagement optimized designs for your brands social pages including LinkedIn & Instagram.

__Digital Ads__ - Improve your ROI on display ads with proven high CTR design templates that have been perfected over the past 8 years.

__Website Assets__ - Your website is your calling card, and I can help you make it look super premium with proven design templates.

## Section 3: Motivation

I started working on graphic design as a passion but over the years, it has developed into obsession with a keen focus on engagement and conversion. 

Having worked with companies of all sizes, I have understood the importance of customizing a solution to ensure that your hunt for a great ROI is optimized.

## Section 4: Past Work
__Metallix__ - Created and ran 100 display ad campaigns and improved CTA by 45% compared to industry benchmarks. 

__HoopSound__ - Created social media collateral for both the brand page and CEO/Founder’s profile and increased engagement by 3X and 8X respectively. 

__UnitTulips__ - Built the website brand guidelines and executed the rebrand across website, social and all other digital platforms thereby increasing brand awareness.

## Section 5: Contact
Interested in improving your website aesthetics and engagement without compromising on conversions? Drop me an email at norm@snl.com. 

__Date:__ 12.12.2024
__Time:__ 11:00 AM
__Location:__ Sydney
__Coordinator:__ Mark Russo
__Onboarded Employee:__ Jamie Redknapp
__Department:__ Marketing
__Reporting Manager:__ Susie Collins

## Introduction
- Welcome Mark to the onboarding event. 
- Your designation and tenure at Routine Inc.
- How long the onboarding process will take.
- Ask Mark to introduce himself.

## Culture & Values
- Goal of building cutting-edge software for modern enterprises. 
- Core values on integrity, efficiency and responsibility.
- Yearly innovator summit and what happens there. 
- Our values like bias for action and empathetic collaboration.

## Job Role & Expectations
- Main responsibilities as Marketing Manager including creating social media calendars, creative marketing, content creation, etc.
- Next few days of meetings with key players in the team and discussion on milestones. 
- Training sessions designed for Mark.
- Expectations for the first 90 days as set forth by his reporting Manager. 

## Resources
- List of tools he will be using and for what. 
- He will get all login information from the IT team.
- IT POC: help@routineinc.com
- Meeting with his manager at 5:00 PM.

## POCs and Team Structure
- Susie currently heads the Marketing Department (susie@routineinc.com).
- Elaine manages content creation (elaine@routineinc.com).
- Jerry helps with design and social publishing (jerry@routineinc.com)
- The team meets every week for a recap meeting on Mondays at 5:00PM. 

## Policy & Procedures
- Hybrid work policy with 2-day remote work option.
- Operating hours are 9:00 AM - 6:00 PM. 
- Dresscode is smart casuals.
- Leave policy as per US law. 

## Follow-up
- Send summary of notes by EOD
- Check-in on the deliverables by 24.12.2024

## One-on-One With Employee: **John Doe**

### Rapport Building

- How has your workload been lately?
- Any exciting projects you've been involved in recently?

### Achievements

- **Improvements:** Successfully reduced processing time by 15% in the last quarter.
- **Milestones:** Completed the vendor satisfaction training module ahead of deadline.

### Performance Diagnosis

- **What are we doing wrong?** Some processes still lack automation, leading to non-optimal operations.
- **Why are we continuing with existing systems?** There could be a lack of awareness about the benefits of new tools.
- **Are we getting the optimal value for investment?** The current CRM tool isn’t optimally utilized, leading to underperformance in client follow-ups.
- **What departments are being impacted?** Mostly the Sales and Customer Support teams.

### Prescription

- **What can we do better?** Introduce regular training sessions on the latest tools to enhance efficiency.
- **How can management help you?** Provide access to advanced analytics software to better track performance.
- **What steps can you take to better track your performance?** Implement weekly self-assessments and reports.
- **How can you improve our value addition to the end user?** Focus on personalized customer interactions, leveraging data insights.

### Open Table

- Feel free to share any concerns or ideas you have, knowing this is a judgment-free space.

### Action Items

- **Action Item 1:** Finish the advanced CRM training by EOM.
- **Action Item 2:** Formulate a weekly performance tracking system.

### Next Steps

- **Next Meeting:** Scheduled in three weeks from today to review action items and discuss new developments.

# Topic: Cricket

## Introduction
- It started in England in the 16th century. 
- It is governed by ICC, currently headed by Jay Shah

## Format
- There are 3 types of matches
- Test: Played over 5 days, it is the oldest format.
- ODI: 50 over per team, the game starts and ends on the same day.
- T20: 20 over per team, the newest format and is very fast paced.

## Governing Bodies
- Headed by ICC worldwide.
- Each participating nation has a country level board (eg BCCI).

## Gear
- Flat faced bat made of willow.
- Red or white leather ball.
- Protective Gear
- Pads
- Helmet
- Abdomen Guards
- Stumps and bails made of wood.

## Main Rules
- Two teams with 11 players each. 

### Scoring
- Running: 1-6 Runs
- Boundary: 4 Runs
- Maximum: 6 Runs
- Wide Ball: 1 Run
- No Ball: 1 Run

### Batting
- Try to score by hitting the ball. 
- Get out by getting caught, bowled or run-out.

### Bowling
- Bowl 6-balls every over trying to get the batsman out or restrict from scoring.

### Fielding
- Secure without bounce to get batsman out. 
- Secure and hit the bails when the batsman is not in the crease.
- Prevent the ball from reaching the boundary.

## Main Competitions

### International Tournaments
- ICC ODI World Cup
- ICC Test World Cup
- ICC T20 World Cup
- Bi-lateral up to Quad-lateral Tournaments
- The Ashes
- The Border Gavaskar Trophy

### Domestic Competitions
- IPL
- BBL
- The Hundreds

## Most Popular Players

### Batsman
- Sachin Tendulkar
- Virat Kohli
- Donald Bradman

### Bowlers
- Dale Steyn
- Jasprit Bumrah
- Shane Warne

## Future Trends
- Popularity of shorter formats.
- Increased use of technology.
- Prominence of female-led leagues.

__Date:__ 31.03.2024

__Goal:__ Build following and engagement on social media to drive more consulting opportunities.

## Core Competencies:
- Branding
- Design
- SEO
- Content Marketing
- Copywriting

## Who should you reach? 
- CEO/Founder
- CMO
- Marketing Heads
- Marketing Managers

## Channels for Consideration
- LinkedIn - High number of decision makers and high signal community.
- Twitter - High number of startup decision makers but low signal community. 
- YouTube Shorts - Ideal for visual intensive content & decent number of decision makers.

## LinkedIn Strategy:
- Create content series on branding and design at the strategy level.
- Ideally use carousels and long-form text posts.
- Add a CTA to book a free appointment.
- Topics: Brand, design and content strategy. 

## Twitter [X] Strategy:
- Create X threads on SEO and Copywriting at execution level.
- Ideally use a good creative on the base tweet. 
- Add a CTA pointing towards a free consulting appointment.
- Topics: Copywriting & SEO.

## YouTube Shorts
- Create 30 second videos on SEO, Copywriting and Design Content.
- Ideally show screens to demonstrate practicality. 
- Ask people to subscribe and pin a CTA to your site.
- Topics: Copywriting, design and SEO.

__Bonus:__ Push all video content to IG Reels & TikTok. 

__KPI Metrics:__ Impressions & Booked Appointments.

### Introduction (2-3 mins)

- **Hello!** I’m Shiva Prabhakaran, the founder of BroTech **Innovations**. We are revolutionizing sustainable energy storage and today I will be sharing our process and the market.
- The goal of the meeting is to share our vision for a green future without the inefficiencies of the current and frankly outdated battery technology.
- We will explore in detail the problems with the current solutions, our approach to the problem and how it is different, market opportunity and our plan for scaling BroTech.

### Problem Statement (2-3 mins)

- **The problem**: Traditional batteries are not at all efficient,  with heavy reliance on rare earth materials and shorter lifespan. The current lifespan of a lithium-ion battery is 30-26 months, leading to frequent replacements.
- Frequent replacements are a major issue due to increased demand for renewables it requires to build more long-lasting storage solutions.

### Our Solution (5 mins)

- **Introducing BroTech**: We have built a sustainable battery tech that uses eco-friendly raw materials and has a lifespan that is 5X that of traditional batteries.
- Our batteries not only reduce wastage but also increase energy efficiency by 45%.
- Our key differentiators are our patented manufacturing process that relies primarily on readily available non-toxic raw materials and is 45% more energy efficient than competition.
- Here’s a quick **demo** of our product operating in comparison to other market players. - [Show Demo]

### Opportunity (3-5 mins)

- **Market demand**: Total addressable market is projected to grow to $350 billion by 2028 driven by the rise of electric locomotives and commercial renewable energy requirements.
- Our target segments are industries like automotive, solar, consumer electronics and manufacturing.
- **Trends**: There is a global movement that strongly advocates for a shift away from fossil fuels and towards green energy, especially given regulatory changes that call for reduced carbon footprints.

### Business Model (3-5 mins)

- We will operate on a B2B model, selling directly to industry operators, manufacturers and energy providers on the government side.
- Our primary revenue stream would be battery sales and technology licensing, additional streams include offering maintenance and recycling services.
- **Scaling**: We want to grow through strategic partnerships with renewable energy companies and government projects, especially in Europe.

### Traction As of March 2024 (3-5 mins)

- We have already completed a pilot and signed with 14 major auto manufacturers in the NAR region, and we are in talks with GreenState Energy Solutions for a licensing deal in the SEA region.
- **Press**: We have had multiple features of Forbes, The Economist, Engadget and TC. We have also been named among 10 most promising green tech startups for 2024.
- Our first batch of customers report a 35% increase in efficiency using our batteries.

### Market & Competition (2-3 mins)

- Wamsung and Mvidia are our primary competition, but the environmental sustainability and the cost-benefits we offer makes us stand out.
- We will have an early-mover advantage giving us a unique position in a large part of the developing world and Europe.

### Projections (3-5 mins)

- **Financial forecast**: Our expectation is to generate $25 million revenue in the first year of our commercial production and with steady growth, we should hit $100 million by Year five.
- Our main assumption is about increasing demand for renewable energy storage and expansion into developing markets.
- We are seeking $7.5 million in funding which will be used for scaling production, research and market expansion.

### Team (2-3 mins)

- Team is led by myself, with 14 years of experience in battery manufacturing and research.
- Our CTO, Bill Ackman, has over 12 yers of experience in battery tech, having led Wamsung’s battery division for 3 years.

### Conclusion (2-3 mins)

- **Our ask**: We are seeking **$7.5 million in Series A funding** to help scale production and expansion into emerging markets.
- Our solution offers a cleaner,  efficient way to store energy and is a ideal for industries transitioning to renewable sources due to government regulation.
- We’d love to schedule a follow-up meeting to explore next steps.

### Q&A (5-10 mins)

- Happy to take questions on how BroTech can add value.

### **Introduction (1-2 minutes)**

- **Purpose**: Briefly introduce the topic, guest (if applicable), and what listeners can expect from this episode.
- **Example**:
    - *Host*: “Welcome to Marketing Mavericks Podcast, the show where we deeply explore the latest growth marketing strategies that works. 

    I’m your host, Sarah Connor, and today we’re talking about the power of social enforcement and how startups can use it to boost brand recall. We’re joined by Kyle Reese, a senior marketer and CEO of GrowthPack, who has helped thousands of startups leverage testimonials, awards, and press coverage to become bigger brands.”

### **Plugs & Ad Reads (Optional, 1 minute)**

- **Purpose**: Introduce your sponsors for the episode or quickly plug a product/service.
- **Example**:
    - *Host*: “Before we jump in, a quick word from our sponsor. Today’s episode is brought to you by GrubSpot, your all-in-one CRM tool. Whether you’re a growing startup or an established company, GrubSpot helps you streamline your sales pipeline and growth marketing efforts.”

### **Core Topic Introduction (2-4 minutes)**

- **Purpose**: Present the episode’s main topic with a hook to engage listeners.
- **Example**:
    - *Host*: “In today’s hyper-connected digital world, startups need more than just great products and services. They need social trust. Social enforcement is one of the most effective ways to build that trust. Whether it's showcasing press coverages, industry accolades, or customer testimonials, these elements can greatly improve your credibility.”

### **Guest Introduction (if applicable, 3-5 minutes)**

- **Purpose**: Provide background on the guest and why your audience should take their ideas seriously
- **Example**:
    - *Host*: “Joining me on the podcast today is Kyle Reese, a growth marketing veteran with over 25 years of experience. John has worked with brands like Spike, Mapple, and smaller startups, helping them maximize their digital reach through strategic use of social enforcement. Welcome, Reese!”

### **Points of Discussion (20-30 minutes)**

- **Purpose**: Divide the topic down into subtopics or key questions.
- **Example**:
    - **Point 1: What is Social Enforcement?**
        - *Host*: “Kyle, for those who aren’t familiar, can you introduce the idea of social enforcement and why it’s so critical in the startup landscape today?”
        - *Guest*: “Social enforcement refers to the idea of potential users influenced by the validation of others. When potential customers see others enforcing your product in their organization or personal life, they’re more likely to trust and use your brand.
    - **Point 2: Examples of Social Proof**
        - *Host*: “Can you share some real-life examples where businesses have used social enforcement effectively?”
        - *Guest*: “Sure! Kalmart.com is a great example, where product reviews are a form of social enforcement. Another is how Qlack features case studies from other brands like Airbnb and Shopify to build trust with prospective users.”
    - **Point 3: Press Coverage and Awards**
        - *Host*: “How do press coverage and awards play into the social enforcement strategy, and how can seed and pre-seed stage startups leverage these?”
        - *Guest*: “Press coverage and industry accolades act as third-party validation. Even smaller startups can pitch their story to niche outlets or apply for niche industry awards, which can instantly boost their credibility in the eyes of their users.”
    - **Point 4: Case Studies and Testimonials**
        - *Host*: “Are customer testimonials and case studies critical in building trust, and what’s the best way to collect and present them?”
        - *Guest*: “Yes, they are incredibly useful because they’re direct endorsements from actual users. The right way to collect them is to ask highly satisfied customers for immediate feedback after a successful transaction or project delivery.”

### **Q&A or Listener Questions (Optional, 5-10 minutes)**

- **Purpose**: Involve the listeners by answering pre-submitted audience questions or real-time questions (if live).
- **Example**:
    - *Host*: “We’ve got some great questions from our audience. Ginger from Gotham asks: ‘What’s the right way for a new design tool startup to build social enforcement quickly?’”
    - *Guest*: “Good question! Start with user testimonials from people who have recently used your tool, it is especially valuable if these users work at known brands. You can also leverage user-generated content on social platforms like Instagram and TikTok. You can also partner with design influencers on different platforms and leverage any press coverage or collaboration opportunities you can get.”

### **Action Items (3 minutes)**

- **Purpose**: Summarize key points from the discussion and provide listeners with practical tips/hacks they can apply.
- **Example**:
    - *Host*: “To conclude, remember that social enforcement can come in many forms—user testimonials, case studies, press mentions, and industry awards. Start by collecting feedback from your customers, and don’t be afraid to pitch your story to traditional media, content houses, influencers or apply for awards in your industry.”

### **Conclusion (2-3 minutes)**

- **Purpose**: Thank the guest, plug their socials, and let listeners know what’s coming in the next episode.
- **Example**:
    - *Host*: “Thanks again to Kyle Reese for joining us today! You can find Kyle at @therealkyle on Twitter and at GrowthPack.com. If you liked this episode, subscribe to our podcast and drop a review. 

    Next episode, we’ll be discussing the latest trend around “re-blogging” in the content marketing space—stay tuned!”

### **Outro (Optional, 1 minutes)**

- **Purpose**: Play a quick outro to signal the end of the podcast.

__Podcast:__ Cheese on the Moon

__Language:__ English

__Publishers:__ Independent

__Manager:__ Jesse Lee Peterson

__Operation Years:__ 2015 - Present

__Talent:__ Eddie Bravo & Sam Musk

## About the Podcast

A fun filled podcast that deals with silly and often humorous takes on conspiracy theories. The hosts Eddie and Sam are veterans from the radio industry and used to host “The Sam & Eddie Show” a shock jock daily show on the SiriusXM network and have cultivated a thriving audience. 

The podcast is a two-time Earpiece Award winner and their episode about the American Sasquatch is currently part of the national archives in the US. The podcast attracts a wide range of audience with almost 80% residing in the 3 cities of New York, Los Angeles & Austin and the average age of their listeners is 33 years. 

They are currently distributed on all free audio streaming and podcasting platforms, plus they have a premium subscription plan on Patreon for supporters. As per Nielsen, they have an audience of 200,000 average per episode. 

## Sponsorship Tiers:

### Platinum [$1800]: 
- 30 second ad read natively by one of the hosts
- Re-mentioned at the end of the episode 
- Links added to podcast description

### Gold [$1000]:
- Pre-read 20 second ad
- Links added to podcast description

### Silver [$700]:
- 5-second mention at the end of the episode
- Link added to podcast description

__Contact:__ For queries please contact official agent JL Peterson [ID:1233213]  at jlp@unitedartists.com or call on +1843254245234.

# Landing Page Redesign [Pre-mortem]

__Hypothesis:__ We launched our redesigned landing page and it has failed miserably. 

__Goal:__ Discuss possible failure scenarios.

## Scenario 1: Landing page crashed on the day of the launch. 

__Impact:__ Medium
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__ 
- Ensure that the backend infrastructure is in place. 
- Test the site on multiple devices and browsers before public launch.

__Consequences:__
- Loss of reputation.
- Loss of first time visitors.

## Scenario 2: Landing page messaging was off the mark.

__Impact:__ Low
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Test the copy on a sample audience before launch. 
- Get cross-team feedback before launch.

__Consequences:__
- Misinformed leads. 
- Incorrect assumptions on the services and brand.

## Scenario 3: Landing page took too long to load.

__Impact:__ High
__Likelihood:__ High
__Reversibility:__ Medium

__How to fix:__
- Test before launch and ensure all settings are optimized for quick load times.

__Consequences:__
- Loss of potential customers.
- High intent customers possibly signing with a competition.

## Scenario 4: The landing page had too much text. 

__Impact:__ Low
__Likelihood:__ Medium
__Reversibility:__ High

__How to fix:__
- Check with a sample audience before launch.
- Get cross-functional teams’ feedback. 

__Consequences:__
- Messaging is not clear. 
- The user gets overwhelmed with irrelevant information.

## Scenario 5: Landing page was not optimized for conversions. 

__Impact:__ Medium
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Test copy on potential users as A/B tests before launch.

__Consequences:__
- Underutilized traffic that doesn’t convert. 

## Scenario 6: Landing page was not SEO optimized and crashed our traffic. 

__Impact:__ High
__Likelihood:__ Low
__Reversibility:__ Medium

__How to fix:__
- Do an SEO audit before deployment.

__Consequences:__
- Loss of traffic to important pages. 
- Long recovery time.

## Scenario 7: Landing page had some critical copy errors and ruined our reputation. 

__Impact:__ Low
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Put the page through grammar software before launch. 
- Get company-wide feedback on the copy before launch.

__Consequences:__
- Loss of reputation.

## Follow up
A copy of the pre-mortem report will be shared with all stakeholders via email by EOD.

## Pre-mortem Analysis for Project Picasso

Date: September 4, 2024

Time: 10:00 AM - 12:00 PM

Location: Conference Room B, HQ Building / Virtual Meeting Link: [Zoom Link]

Facilitator: Emily Paquette

Attendees:

- John Doe (Project Manager)
- Sarah Lee (Lead Developer)
- Michael Smith (QA Lead)
- Rachel Adams (Marketing Head)
- Tom Blake (Financial Analyst)

---

### Introduction

- **Objective:** The goal of this Pre-mortem meeting is to identify potential risks and challenges that could lead to the failure of Project Picasso. By recognizing these risks early, we want to develop strategies to mitigate them and ensure the project's success.
- **Agenda Overview:** The meeting will include an introduction to the project's scope, discussion on an hypothetical failure scenario, individual brainstorming, group discussion, risk prioritization, and the development of mitigation strategies.

### Project Overview

- **Project Scope:** Project Picasso is designed to develop a new mobile app to better streamline our customer service operations. Our objectives include optimizing response times, improving customer satisfaction, and integrating AI assist for support features. Main deliverables include the app's MVP, user testing reports, and the final product launch.
- **Timeline:**
    - Phase 1 (Design): September 2024 - October 2024
    - Phase 2 (Development): November 2024 - January 2025
    - Phase 3 (Testing): February 2025 - March 2025
    - Final Launch: April 2025

### Imagining the Failure

- **Scenario Hypotheses:**
    - Participants will imagine that Project Picasso has failed.
    - **Hypothetical Scenario:** It is now April 2025, and the app launch has been a disaster. Customer feedback is mostly negative, the app has frequent crashes, and important features are missing. Why did it fail?
- **Individual Brainstorming:** Participants will have 15 minutes to list potential reasons for the project's failure, considering factors like technical challenges, intra-team problems, and market misalignment.

### Group Discussion

- **Sharing Insights:** Each participant will share the risks and potential points of failure they have identified.
- **Categorizing Risks:** We will group similar risks together, such as technical risks, market risks, and team-related risks, to identify common categories.

### Prioritization

- **Risk Impact and Likelihood:** We will examine and rate each risk based on its potential impact on the project and the likelihood of it occurring.
- **Main Risks Identification:** We will prioritize the top 5 risks that need immediate attention.

### Mitigation Strategies

- **Develop Solutions:**
    - For each of the top 5 risks, we will brainstorm potential management strategies, such as implementing additional testing phases or improving market research.
- **Assign Responsibilities:**
    - Assign team members to oversee the implementation of each mitigation plan, ensuring accountability.
- **Set Deadlines:**
    - Set clear deadlines for implementing these strategies, aligned with the project timeline.

### Review and Respond

- **Recap Main Points:** Summarize the top risks, along with their mitigation strategies and team members responsible for it.
- **Action Items:** Review the action items, ensuring each has an assigned responsibility and deadline.
- **Next Steps:** Outline the next steps, including follow-up meetings to track the implementation of mitigation strategies.

### Closing Remarks

- **Final Thoughts:** Solicit concluding comments or questions from attendees.
- **Thank You:** Thank everyone for their participation and input in safeguarding the success of Project Picasso.

__Product Idea:__ Add food delivery service to the Uber app

## Pilot Details:
__Location:__ NYC
__Demo:__ 22 - 50 years old
__Pricing:__ Charge restaurants 10% on order value
__Scope:__ Focus on 3-4 cuisines

Test the answers to each question with the intended user base.

## What problem does the product solve?
__Assumed Answer:__
- People want to get fed anytime they want without having to go to the restaurant themselves.
- Restaurants want to move inventory faster.

## How can you reach and retain customers?
__Assumed Answer:__
- Digital ads
- Targeted offline campaigns
- SEO

## How will the product make money?
__Assumed Answer:__
Charge 10% on order value from the restaurant.

## How will the product stand out from competitors?
__Assumed Answer:__
- Offer free deliveries to customers and charge the restaurant. 
- Combine the offering with Uber rides to explore synergies. 

## How can the product be improved over time?
__Assumed Answer:__
- Offer wider cuisine options.
- Order pooling.
- Higher discount on low demand inventory.

## How do you know people want the product?
__Assumed Answer:__
- People search for deliveries of food. 
- Chinese restaurants have pioneered the model.
- Restaurant inventory wastage reports and surveys.

## Is the product aligned with Uber’s strategy?
__Assumed Answer:__
- It relies on Uber’s expertise with logistics. 
- Uber has a ready fleet of operational vehicles.
- Uber can use its network of driver onboarding functions.

# Product Launch Checklist

## Research
- [ ] Build a buyer persona
- [ ] Identify the ICP
- [ ] Identify the ICPs wants and needs
- [ ] Identify the ICPs fears

## Objective
- [ ] Define your goal
- [ ] Define what a successful launch looks like 
- [ ] Define the key metrics of success

## Beta Testing
- [ ] Test the product with a QA
- [ ] Test the product with beta users
- [ ] Check if the landing page is working

## Marketing
- [ ] Create marketing materials for launch
- [ ] Check the copy for mistakes
- [ ] Test the copy on sample audience

## Support
- [ ] Identify support in charge on launch day
- [ ] List possible FAQs and answers
- [ ] Assign team members who can respond to user queries

## Upsell
- [ ] Add any upsell opportunities if possible.
- [ ] Add sales hook on your website

## Launch Event
- [ ] Set the launch 
- [ ] Schedule the social posts
- [ ] Schedule all communication including email

## Post-Mortem
- [ ] Identify points of success
- [ ] Identify points of improvement
- [ ] Share the report with the team

## Context

The dating app has been facing drop off especially from new signups.

## Goals

Increase engagement for new signups and keep them using the app.

## KPI
- Increase Time Spent
- Increase DAU
- Increase WAU
- Decrease Uninstall Rate

## Constraints
- No major features should be added.
- Use 2 developer resources at most.
- Build primarily for the SEA market.

## Assumptions
- Users are uninstalling because they don’t understand the flow. 
- Users are not using the app because they run out of likes.
- Users uninstall because they are not finding interesting profiles.

## Dependencies
- UI designer will need to give a new onboarding flow.
- The ML team needs to fine tune recommendations to new users.
- SEA team will provide primary data

## Timeline
- Features set to be approved by May 6, 2025.
- Building will span until August 15, 2025.
- Testing will conclude on August 31, 2025.
- Deployment starts on September 1, 2025.	
- Reports will be assessed for the time period Sep 1 - October 15, 2025.

# Conan O’Brien

__Email:__ conan@nbc.com
__Address:__ 30 Rockefeller Plaza, Manhattan, New York City

I am a seasoned project manager with 18 years of experience in driving high performance teams mainly in the SaaS space using agile practices. Apart from being a people manager, I’ve also worked as a developer previously at Facebook & DuckDuckGo.

## Work Experience

__Vice President, Windows OS, Nokia__
Mar 2017 - Jun 2024
- Managed a team of 14 developers
- Shipped critical features part of Windows Mobile 11
- Awarded the Gates Award for Breakthrough Management

__Manager, Emerging Technologies, Google__
Mar 2015 - Feb 2017
- In charge of building MVPs for emerging technologies
- Managed a team of 8 developers
- Won the “Emerging Leader Award” in 2017

__Sr. Developer, Platforms, Facebook__
Mar 2010 - Jan 2015
- Worked on Facebook’s Gaming Platform
- Also was the Developer Evangelist

__Founding Engineer, DuckDuckGo__
Mar 2004 -  Dec 2009
- Was employee #2
- Part of team that developer DuckDuckGo engine
- Contributed to multiple search focused open source projects

## Education

__Masters in Computer Science__
3.9 CGPA
2003
Harvard University

__Bachelor of Mathematics__
3.8 CGPA
2001
Yale University

## Key Skills

- Leadership
- Agile Leadership
- Project Management
- Negotiation
- Communication
- Quality Management
- Problem Solving
- Change Management
- Crisis Management
- C++
- Java
- JavaScript
- Python
- UI Basics

The above mentioned information is true to the best of my knowledge. I consent to further scrutiny and verification as needed.

# Conan O’Brien

__Email:__ conan@nbc.com
__Address:__ 30 Rockefeller Plaza, Manhattan, New York City

I am a recent graduate with a keen interest and credentials in project management. My academic track record of successfully completing multiple projects on time and across domains, make me a good candidate for your company. 

## Projects

### Block Chain Project to Manage Attendance
- Worked with a team of 18 students.
- Learned basics of Solidity within 6 weeks.
- Executed project within 8 weeks. 

### Todo App in Flutter
- Designed a To-do app for teachers. 
- Developed the app in Flutter.
- Created marketing and promotional campaigns. 
- Performed ASO on both AppStore and Playstore.

### SurveyMonkey Backend Architecture Report
- Created a comprehensive study of SurveyMonkey’s backend tech. 
- Earned the Chairman’s Medal for Best Report.

## Education

__Masters in Computer Science__
3.9 CGPA
Harvard University

__Bachelor of Mathematics__
3.8 CGPA
Yale University

## Key Skills

- Android Development
- iOS Development
- Solidity
- ASO
- SEO
- Problem Solving

The above mentioned information is true to the best of my knowledge. Please feel free to verify and scrutinize the claims as you deem necessary.

### Welcome

- Quick introductions:
    - John Doe (Project Manager)
    - Jane Smith (Lead Developer)
    - Keith Lee (Designer)
- Quick overview of the agenda:
    - Project status update
    - Upcoming tasks and deadlines
    - Obstacles and risks
    - Team feedback and discussion
    - Action items and next steps

### Project Status Update

- Progress since the last meeting:
    - **John Doe**: Completed initial project scoping and resource allocation.
    - **Jane Smith**: Developed the third module of the application; currently in the testing phase.
    - **Keith Lee**: Finalized UI/UX design for the main product dashboard.
- Milestones Achieved:
    - Completed project scoping.
    - Third module development and UI/UX design finalized.
- Current Status:
    - **On track** with some adjustments needed.

### Upcoming Tasks and Deadlines

- Next Steps:
    - **John Doe**: Coordinate with stakeholders for feedback on the implementation document.
    - **Jane Smith**: Continue with module testing and begin development of the fourth module.
    - **Keith Lee**: Create screen design prototypes for the next phase of the application.
- Upcoming Deadlines:
    - Stakeholder feedback due by August 25th.
    - Second module development to start by September 1st.
- Assigning Tasks:
    - **John Doe**: Ensure stakeholder engagement.
    - **Jane Smith**: Lead module testing and development.
    - **Sam Lee**: Focus on screen design prototypes.

### Challenges and Risks

- Current Challenges:
    - Late stakeholder feedback could impact the start of the next phase.
    - Critical technical issues identified during testing need to be resolved.
- Risk Management:
    - Proactively follow up with stakeholders.
    - Assign additional resources to assist with testing if applicable.

### Team Feedback and Discussion (10 minutes)

- Feedback on Progress:
    - **Jane Smith**: Expressed satisfaction with the current pace but highlighted a need for clearer communication with the testing team.
    - **Keith Lee**: Suggested an early design review with the developers to ensure alignment with design.
- Suggestions for Improvement:
    - Consider implementing a more regular feedback loop between design and development teams.

### Action Items and Next Steps (5 minutes)

- Summary of Action Items:
    - **John Doe**: Follow up with stakeholders, ensure timeline adherence.
    - **Jane Smith**: Resolve testing issues, start the next development phase.
    - **Keith Lee**: Prepare design prototypes and schedule a review meeting every 2 weeks.
- Next Meeting Date:
    - Scheduled for August 30th at 10:00 AM.

### Closing Remarks

- Thank the team for their ongoing efforts and remind everyone of the importance of meeting the upcoming deadlines. Encourage open communication if issues arise.

__Name:__ Kathleen Kelly

__Date:__ 12.12.2024

__Time:__ 7:00 PM

__Location:__ Café Lalo

## Overview
Meet Kathleen for dinner at Café Lalo and show her parts of New York you most enjoy. 

## Things to remember
- Kathleen is not a fan of big book stores, so keep her away from Fox Books.
- She likes to talk about the Luddite movement. 
- She is allergic to peanuts, so be mindful of your orders. 

## Activities
- Dinner at Café Lalo.
- Visit the “Shop around the corner”
- Walk around the Central Park

## Attire
- Semi-casual

## Confirmations
- Confirm the reservations at Café Lalo. 
- Ensure that the “Shop Around the Corner” is open post 8:00 PM.

## Notes
- After the date, send her a message on how you feel. 
- Call after 24 hours to set up the next date. 

## Hero Section:

Plan, schedule, do. Productivity on your terms. 

Routine is a workplace operating system where things get done. 

__CTA: Download App__

## Section 2:

### Knowledge Management

Get the best knowledge OS that can help you move faster as a team and ship more, faster.  

### Product Management

Manage your entire workflow out of one dashboard with our product management capabilities.

### Documentation

No need to store your documents in different places, maintain a single hub seamlessly with us. 

__CTA: Try Routine__

## Section 3:

> We don’t need 10 apps to manage our workspace, Routine has replaced them all!

__- Matt Stone, CEO @ SouthPark__

## Section 4:

### Multi-Device Support

Routine supports apps for most devices and operating systems including iOS, macOS, Windows, Android and Linux.

### Asynchronous 

Never worry about losing data you worked on, our automatic asynchronous technology ensures that your data is backed up to the cloud.

__CTA: Get Started__

## Section 5:

> Never felt the need to second guess Routine’s reliability. It is simply the best!

__- Trey Parker, CEO @ SouthPark__

__CTA: Download Routine Now__

**Date:** October 20, 2024

**Time:** 4:00 PM

**Duration:** 2 hours

**Meeting Objective:** Align the sales team on current performance, pipeline priorities, and strategies to close Q4 deals.

---

**Agenda:**

**Welcome and Agenda Overview (5 minutes)**

Good evening! In today’s meeting we will focus on how we are doing on our Q4 targets and identify challenges and opportunities that we can work on.

**Sales Performance Review (15 minutes)**

- **Team Performance:** Hit 60% of our monthly goal. Congrats to Simone for closing the MacroSoft deal!
- **Areas of Improvement:** We need to increase campaigns in the education sector by 3X — current trajectory will miss the target by 65%.

**Pipeline Review (20 minutes)**

- **Top Deals:** Greg, how is the NBC Corp deal progressing? Is there a need for additional resources? And if yes, what resources?
- **At-Risk Deals:** The Happiness Co. deal has stalled. What can we do to get that going again?

**Challenges and Obstacles (10 minutes)**

- Are there any threats from the competition? Has the Disney Merge changed our relationship with their subsidiaries.

**New Leads and Opportunities (10 minutes)**

- We have received fifteen new hot leads from the recent conference. Simone, you should follow-up with them and take it forward.
- Let us look at ways in which Disney’s acquisition of Marvel might affect our business with them.

**Sales Strategies and Best Practices (15 minutes)**

- Have we considered the personalized video demos strategy for mid-market clients? Let us brainstorm on how we can implement this or at least run a pilot to streamline a process.
- The market is drastically shifting towards digital cloning services. How can we position our product as a potential solution to prospective customers.

**Next Steps and Action Items (5 minutes)**

- Greg will follow up on the NBC Corp deal by EOD and report to Simone about the status.
- Ramp up campaigns in the education sector by 3X.
- Simone will start outreach to the warm leads from the conference.
- We will review progress by EOW.

**Closing Remarks and Motivation (5 minutes)**

- Great work, people! Remember, every outreach brings us closer to our quarterly goals. So let’s keep the momentum going and crush this!

Routine Media Inc

#221 B, Maker Street

London, England - 100

+91 90393 93939

business@routinemedia.co

**Date:** 05-11-24

---

**To:**

Ron White

Mapple Tech Inc

#112 A, Take Street

NY, USA - 5000

---

### **Executive Summary**

Routine Media is pleased to present a tailored marketing strategy to enhance Mapple’s visibility and drive lead generation. We will focus on organic channels including Google Search, Instagram, Reddit and email marketing, which will position your brand to reach users at different stages of the sales funnel and thereby meeting your business objectives.

---

### **Challenges**

Currently, Mapple is struggling to reach audiences who are into premium tech products. Lack of user touch points has led the brand to poor organic reach and lower brand recall. These two factors heavily impact their conversions and thereby driving a 200% increase in CAC.

---

### **What do we propose**

To address Mapple’s challenges, we propose an 8-month organic digital marketing campaign that includes:

- **On-site SEO:** Improve website’s vital metrics to ensure complete coverage by Google.
- **Off-site SEO:** Build backlinks using an extensive outreach program for publishers
- **IG Reels:** Create and distribute videos showcasing Mapple’s core range of products.
- **Reddit:** Identify, address and pitch on queries and interest related to premium tech products.

---

### **Marketing Strategy Timeline**

- **January:** Growth marketing audit and strategy formulation
- **February**: Pilot campaign launch for on-site SEO and IG reels.
- **March - July**: Performance optimization and adjustment
- **August**: Report on campaign success, next steps

Our eight-month marketing plan will commence with a thorough audit of your current channels. This will be followed by a phased approach to implement SEO, video and community initiatives on respective platforms.

---

### **Budget & Investment**

The comprehensive cost of this campaign is priced at $20,000, which included end-to-end implementation, reporting, dedicated account manager. Plus, you can avail a 10% discount if the entire amount is disbursed upfront.  

---

### **Case Studies & Testimonials**

We’ve successfully helped other premium tech companies like Macrosoft achieve double digit growth for 3 consecutive years. During the same time, their audience size grew 2X and their organic reach grew 6X.

Here is the link to a detailed case study on Macrosoft.

Words from Will Gates, CEO @ Macrosoft:

“The Routine Media team handled everything without relying on Macrosoft’s resources. The campaign was executed in time and we had access to an analytics dashboard throughout.”

---

### **Terms & Conditions**

This proposal is valid for 30 days from the date of delivery. All services are subject to standard marketing and promotion terms. Please refer to the complete terms and conditions here.

---

### **Acceptance**

---

Shiva Prabhakaran

Account Manager

Routine Media Inc

---

Ron White

Marketing Head

Mapple Tech Inc

# Trip Planning for July 2025

## Scenario
- 2-day weekend
- 50 students
- Traveling using school bus
- Parent/Guardian sponsored

## Conditions Wishlist
- Historical significance
- Pleasant weather
- Affordable accommodation
- Close to Bangalore

## Possible Destinations
- Mangalore
- Hosur
- Conoor
- Mysore

## Destination Breakdown

### Mangalore

__Pros__
- Nice pleasant weather

__Cons__
- Expensive accommodation
- Far from Bangalore
- Few heritage/historical sites

### Hosur

__Pros__
- Close to Bangalore
- Nice pleasant weather

__Cons__
- Few heritage/historical sites
- Slightly expensive accommodation

### Conoor

__Pros__
- Affordable accommodation
- Good boating options
- Mountain hikes

__Cons__
- Bad downtown scenes
- Bad food options

### Mysore

__Pros__
- Nice pleasant weather
- Affordable accommodation
- Close to Bangalore
- Historically significant

__Cons__
- Might be redundant to past visitors

__Outcome:__ After discussion, we finalised Mysore as the destination.

## Itinerary

### Day 1:
- Start towards Mysore at 5:00 PM
- Rest
- Attend Mysore Habba

### Day 2
- Visit Chamundeeshwari Hills
- Rest
- Mysore Palace tour

### Day 3
- Tour Mysore zoo
- Tour historical shopping street
- Leave for Bangalore at 4:00 PM

## Budget [for 8]
- Accommodation - $550
- Fuel - $150
- Food - $100
- Shopping - As per need

## Conclusion
A weekend trip to Mysore will cost roughly $16/person which will include all historical tours along with food, transportation and accommodation.

### **Date:**

- October 18, 2025

### **How I Practiced Self-Care Today:**

- Took a 30-minute walk after office to relax and get some fresh air.
- Spent an hour reading a self-help book before going to bed.
- Didn’t use my phone for the first 90 minutes after waking up.

### **How I Felt Before Self-Care:**

- I used to feel mentally exhausted and constantly overwhelmed. I felt like I was always running on an empty tank, accompanied with anxiety about social situations and upcoming deadlines.

### **How I Felt After Self-Care:**

- I am more at peace with myself and completely relaxed when I took the walk. Reading a self-help book made me feel like I made progress towards my goal. Not using my phone early in the day helped me start working without any social anxiety of constant notifications.

### **What I Noticed About My Mind and Body:**

- During the early hours of the day, I found my mind very relaxed, free from notifications (especially email) and the anxiety that comes with it. There used to be a lot of chatter early in the morning but they were greatly reduced with the phone-free rule and during the walk. I also figured that I liked the idea of tracking progress by reading 10 pages everyday.

### **Self-Care Activity That Helped the Most:**

- The first 90 minutes of being phone free was the game changer. Everything else after that felt like it was falling in place and roamed around the day with lower anxiety than usual.

### **Challenges in Practicing Self-Care:**

- It was challenging initially to get used to the idea of not using the phone as soon as I woke up, but I forced myself to experiment with it and now it is a bit easier. The walk and reading the self-help book was seamless.

### **What I Learned About Myself Through Self-Care:**

- I learned that small breaks from busy schedules can be a great way to recharge your body and mind. It can significantly improve how you approach the day and what you can get done. It also showed me that it doesn’t take too much to do a bit of self-care and it is going to pay off in the long run.

### **Self-Care Intention for Tomorrow:**

- I want to ideally continue with the three steps I have already taken and build a solid streak before adding more items to do. While walking I want to do some light stretching but I won’t be disappointed if I am unable to or forget to do so.

# SEO Basics Checklist

- [ ] Set up Google Search Console
- [ ] Set up Bing Webmaster Tools
- [ ] Use SEO plugins if necessary
- [ ] Set up Google Analytics
- [ ] Submit your sitemap
- [ ] Set up Robots.txt file
- [ ] Check GSC for manual actions
- [ ] Use “URL Inspection” to know page status
- [ ] Check if your main pages are indexed
- [ ] Resubmit pages for indexing if not initially indexed
- [ ] Check “links” to know backlink health of site
- [ ] Check “PageSpeed Insights” by Google

# SEO Blog Content Checklist

- [ ] Title

Ensure the title has the main keyword

- [ ] Meta Description

Ensure the meta description has LSI keywords

- [ ] URL Slug

Keep the URL short

- [ ] Word Count

Keep the word count between 600-2000 words

- [ ] Goal

Clearly go after 1 or maximum 2 goals

- [ ] Unique Angle

Identify 1 or maximum 2 unique angles for the blog

- [ ] CTA

Add up to 2 calls to action based on context.

- [ ] User Search Intent

Identify the most important search intent of the user

- [ ] H1 Optimisation 

Add the main term a couple of times to H1 headings

- [ ] LSI Keyword Optimisation

Add LSI keywords across the post

- [ ] ICP

List the people who might be interested in this post

- [ ] Images

Ensure images are clean and are size optimised

- [ ] References or Outlinks

Identify opportunities for outlinking to authoritative links

- [ ] Internal Linking Opportunities

Add links to relevant pages and prioritize orphaned pages

## Title

How to Use the Pomodoro Technique

## Meta Description

The Pomodoro technique is one of the most popular productivity methods used by professionals who are serious about efficiency. In this article, we will look at how we can use the technique and some best practices to get the best out of it.

## URL Slug

routine.co/pomodoro-technique

## Word Count

800 words

## Goal

- Introduce the Pomodoro technique
- Describe benefits
- Showcase how it can be used on Routine

## Unique Angle

- Establish the science behind why Pomodoro technique works
- Showcase how Routine can help with the practice

## CTA

__Primary CTA:__ Download Routine
__Secondary CTA:__ Try Pomodoro with Routine

## User Search Intent:

- Keen on productivity
- Wants to learn the Pomodoro Technique
- Wants to put it into practice

## ICP

- Knowledge worker
- Founder/CXO
- Marketer
- Engineer
- 18-50 years old

## Image Descriptions

A 30 minute clock with 25 minutes marked as work and 5 minutes marked as break along with the words “Pomodoro Technique”.

## References or Outlinks

- Origins of Pomodoro technique
- Why Pomodoro Works
- How to use Routine [Video]

## Internal Linking Opportunities

- Routine’s feature pages
- Blog post on different time management techniques
- Blog post on taking strategic breaks

__Date:__ 04.01.2024

__Time to Bed:__ 11:00 PM

__Time of sleeping:__ 11:30 PM

__Times I woke up:__ 2 times

__Time of Waking:__ 07:00 AM

__Total Sleep:__ 7.5 hours

__Quality of sleep:__ 5/10

## Dreams (if applicable)

There was an empty town where I felt paranoid about being left back to fend for myself. Then I saw a tiger that was living in the house at the end of the street and how I should not make any noise or even think about going to that part of the town.

## Feeling for the first 2-hours of the day

It was hard to be productive since I felt a little groggy on waking up. That was fixed with 2 glasses of water and a quick shower. I found that eating just steak and eggs gives me a power up early in the morning, especially if I have had a not so great time sleeping.

## Factors that affected my sleep

- Going to sleep late, I should have been in bed at 10.
- Working close to bed time
- Eating close to bedtime made me feel heavy
- Drinking lots of fluids after dinner made me get up during the night for urination.

# Acme Board Meeting January/2025

## Executive Summary

The year 2024 had a strong finish despite setbacks in terms of product development and market capture. We are on track to hit most of our strategic long-term goals, but we need to take the market conditions into consideration and act proactively. 

## Business Highlights
- Revenue grew by 10%, making it 50% growth YoY.
- Customer retention grew by 12%, making it 40% YoY
- 50% of the AI feature has passed production, we will ship the feature by April.

## Things that went well in Q4 2024
- Revenue growth due to YouTube as a strong acquisition channel.
- Partnerships with multiple YouTubers for influencer campaigns.
- Reduced CAC due to largely organic traffic.
- Hired a product head to also lead growth efforts.

## Things that didn’t go well in Q4 2024
- AI feature shipping to be delayed into Q2 of 2025. 
- Sudden departure of 2 backend engineers. 
- Customer retention fell 50% below expectations.

## Financials
- __Revenue:__ $25 million
- __Net income:__ $10 million
- __Cash reserve:__ $12 million

## Growth
- YoY 25% growth in customer base, and 20% growth in ARPU.
- Entered Switzerland and Zimbabwe markets adding $1 million to our revenue.

## Other Metrics
- Total employee headcount down by 5%. 
- NPS score dropped from 80 to 75, due to an influx of users from new markets.

## Q4 Review

### Growth
- __Previous Quarter Goal:__ 10% increase in user growth
- __Previous Quarter Result:__ 22% increase in user growth

### Financial
- __Previous Quarter Goal:__ $30 million in revenue
- __Previous Quarter Result:__ $25 million in revenue

## Q1/2025 

### Growth
- __Current Quarter Goal:__ Grow user base by 25%
- __Confidence Level:__ Yellow

### Financial
- __Current Quarter Goal:__ Grow revenue to $30 million
- __Confidence Level:__ Green

## Major Updates:
- New video based GTM strategy focussing on YouTube influencers.
- New pricing plan added for new markets.
- AI features tested positively with beta testers.
- A new Series A funded startup called “Willie” has entered the space.
- Wiblo has raised $125 million in their Series C round.