Cross-Departmental Sync Agenda
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**Meeting Title**: Marketing, Sales & Ops Sync on Product Launch **Date**: October 22, 2024 **Time**: 11:00 AM - 12:30 PM **Location**: Google Meets ### **Welcome and Objectives (5 minutes)** - **Facilitator:** James Maddison - Objective: Align marketing, sales, and operations on the upcoming product launch, ensure smooth communication, and resolve any blockers. ### **Department Updates (15 minutes)** - **Marketing Update**: Facebook advertising campaigns scheduled to begin next month, and all content has been approved by the CMO. - **Sales Update**: Pre-order leads have been validated, and processed, but we need more marketing materials & product demos to close more deals. - **Operations Update**: Production is as per schedule, but there is a minor delay in packaging due to import restrictions put on supplier. ### **Project Collaboration Discussion (20 minutes)** - **Project Name**: Launch “Nature Earbuds” - **Goal**: Cohesive efforts between marketing, sales and operation teams throughout the cycle end-to-end. - **Key Stakeholders**: Marketing (Emily), Sales (Daniel), Operations (Ursula) - **Questions**: - Marketing to Sales: How can we change website messaging to better match feedback we have received from users? - Sales to Operations: Should we deprioritize smaller retailers during first stage of the rollout? ### **Problem Solving (15 minutes)** - **Issue #1**: Sales wants marketing to clarify confusion regarding a product feature in the promotional materials. - **Issue #2**: Operations is worried about warehouse space scarcity and wants sales to predict the demand more precisely to avoid getting overbooking? ### **Action Items and Next Steps (10 minutes)** - Marketing: Change product messaging by Thursday. - Sales: Share a projection with Operations by tomorrow. - Operations: Update warehouse and shipping details by EOW. ### **Wrap-Up and Feedback (5 minutes)** - Summary: Marketing to redo messaging, sales to be more precise with forecasting, and operations to share an update on last-mile logistics. - Feedback: Share feedback on meetings effectiveness. A follow-up email to be sent at the end of the day tomorrow.