“What If” Brainstorming

### **Product Development Strategy**

**Template:**

- What if we could [achieve a goal] by [changing/adding/removing a feature]?
- What if we [reimagined a process] to [solve a pain point]?

**Example:**

- What if we could reduce customer churn by implementing a discount offer at the cancellation page?
- What if we offered self-serve onboarding to eliminate loss from customer no shows?

### **Business Growth**

**Template:**

- What if we partnered with [industry leader/influencer] to [achieve a business goal]?
- What if we expanded our [product/service] to [new market or customer segment]?

**Example:**

- What if we partnered with Sam Baldwin to promote our email marketing service?
- What if we expanded our services to offer spam protection and phishing insurance to finance professionals?

### **Growth Marketing & Branding**

**Template:**

- What if we [shifted our messaging/visuals] to focus on [specific customer benefit]?
- What if we launched a campaign based on [a viral or trending theme]?

**Example:**

- What if we shifted our messaging to emphasize privacy as the core value to increase customer trust?
- What if we launched a "Zero Cookies Challenge" on social media to promote our privacy features?

### **Customer Experience**

**Template:**

- What if we enhanced the customer experience by [implementing a new feature/technology]?
- What if we improved our customer service by [offering a new option or resource]?

**Example:**

- What if we enhanced the customer experience by offering real-time IVR support powered by AI through our toll free line?
- What if we created and shared with customers a customized support guide?

### **Team and Culture**

**Template:**

- What if we boosted team productivity by [introducing a new tool/process]?
- What if we improved workplace culture by [introducing a new initiative]?

**Example:**

- What if we boosted team productivity by implementing a pilot 3-day workweek program?
- What if we improved workplace culture by introducing monthly "accountability buddy system"?

### **Social Responsibility**

**Template:**

- What if we could reduce our environmental impact by [changing a specific process]?
- What if we supported social causes by [partnering or creating a new initiative]?

**Example:**

- What if we reduced our environmental impact by switching our servers to more sustainable ones?
- What if we supported the open source community by opening up some of our APIs?

### **Sales and Conversion**

**Template:**

- What if we increased conversion rates by [changing sales process/adding incentive]?
- What if we targeted a new demographic by [adjusting pricing/launching a new product]?

**Example:**

- What if we increased conversion rates by reducing our subscription by 30% on first year renewal?
- What if we targeted young professionals by offering a subsidized “new to work” plan?

### **Technology & Automation**

**Template:**

- What if we automated [repetitive task/process] to [save time or resources]?
- What if we integrated [emerging technology] into our product/service?

**Example:**

- What if we automated our invoicing and payment process to reduce accounting workload?
- What if we integrated AI (AR) into our onboarding to enhance the buying experience?