Copper is a CRM designed to work natively inside Google Workspace. It simplifies contact and pipeline management by integrating directly with Gmail, Google Calendar, and Drive, making it easy for teams to manage relationships without switching tabs.
Routine brings that same seamlessness by removing data silos and reducing stack complexity. But not by forcing team to work in Google Workspace, but by allowing teams to connect their whole stack in order to create a unified work operating system combining customers, organizations, calendars, meetings, emails, tasks, notes and more..