Keap is a CRM and marketing automation platform designed for small businesses. It helps you manage contacts, automate follow-ups, and build email campaigns to nurture leads and close deals. It’s a strong fit for entrepreneurs and service providers who need to streamline client interactions.
But while Keap organizes customer relationships, it doesn’t connect all the services and parties into a full workflow. That’s where Routine takes over. It merges your contacts with a time-aware system that includes task management, calendar scheduling, meeting prep, and contextual note-taking, project management and more. Whether you're following up with a client or planning your week, Routine is the all-in-one command center for work that actually moves forward.
