Attio is a modern CRM platform known for its flexibility, collaborative interface, and real-time data model. It’s ideal for teams that want to build custom views, pipelines, and workflows to manage contacts, opportunities, and interactions.
But while Attio excels at structuring relationship data, it lacks the tools to help you act on it daily and connect it to the rest of your stack. Routine fills that gap through a unified workspace, combining contacts with calendars, meetings, notes, AI and projects so that data silos are removed.