All templates

__Date:__ 05.08.2024

__Time:__ 3:00 PM

__Employee Name:__ John Deere

__Team:__ Performance Marketing

__Period:__ Q2

## Progress

- Hired Performance Marketing Executive.
- Formulated hiring strategy for Q3. 
- Launched Google Ads campaign for the latest models. 
- Prepared remarketing campaign collateral.
- Research and preparation is done for new Native ad campaigns. 

## Areas of Improvement

- Need better metrics to track performance. 
- Streamline the process for reporting. 
- Become more pro-active about talent requirements. 
- Ensure that the team is productive while WFH. 
- Better manage workloads amongst team members. 

## Thoughts for the Manager

- New bi-weekly reschedule for review meetings. 
- Organize skip meetings every month. 
- Share yearly strategy plans with all L2 managers. 
- Help select tools for performance management.

## Final Thoughts

Overall a pretty good quarter focused on building out some fresh campaigns and optimizing older ones. Need to improve reporting processes and hiring strategy. Employee productivity needs to be managed especially when WFH and the same goes for workload management. 

Need to set up bi-weekly review meetings and monthly skip meetings. Proactively communicate high-level strategy with peers and coworkers, along with empowering teams with the latest tools for better productivity. 

# Acme Careers

At Acme, we are committed to an automation-first future where software does everything that it can do effectively and leaves the creative to the human. 

Our core product, Automata thrives in the hyper competitive productivity space and our teams are one of the most envied in the space given our growth and product centric approach. 

## Our Story

Acme was the brainchild of Willie Costanza and Henry Seinfeld, both PhDs in productivity mechanism from Cambridge University. Acme was started in a dorm room by the founders and in just 4 years has grown to a team of 40+ talented people and serving over a million high performing individuals. 

If you are passionate about automation and productivity tech, and want to ship new exciting features constantly or market the best productivity tool in the market, then this team might just be the perfect fit for you. 

So check out the roles below and feel free to apply if interested. 

## Openings

### Marketing

Digital Marketing Manager (0-4 years) | Remote | 50,000-60,000 USD

### Engineering

Sr. SDE (3-6 years) | Remote | 150,000-160,000 USD

Engineering Manager (5-8 years) | Remote | 200,000-210,000 USD

### Operations

Sr. DevOps (5-8 years) | Remote | 80,000-90,000 USD

### Growth

Growth Manager (2-4 years) | Remote | 90,000-100,000 USD

### Legal

Sr. Counsel (3-5 years) | Remote | 50,000-60,000 USD

# SEO Basics Checklist

- [ ] Set up Google Search Console
- [ ] Set up Bing Webmaster Tools
- [ ] Use SEO plugins if necessary
- [ ] Set up Google Analytics
- [ ] Submit your sitemap
- [ ] Set up Robots.txt file
- [ ] Check GSC for manual actions
- [ ] Use “URL Inspection” to know page status
- [ ] Check if your main pages are indexed
- [ ] Resubmit pages for indexing if not initially indexed
- [ ] Check “links” to know backlink health of site
- [ ] Check “PageSpeed Insights” by Google

# Off-Page SEO Checklist

- [ ] List your competition
- [ ] Identify the DR on Ahrefs
- [ ] Analyze the top competitors link profile
- [ ] Conduct a link intersect analysis
- [ ] Conduct a broken link analysis of competitors
- [ ] Reach out to broken link publishers
- [ ] Search for unlinked mentions of your brand or service
- [ ] Reach out to webmaster for linked mentions
- [ ] Create link worthy assets for publishers
- [ ] Contribute quotes to media outlets
- [ ] Start guest blogging
- [ ] Mention and link to thought leaders in content

__Date:__ 05.03.2024

## Breakfast [10:00 AM]:
- 100 gms Oat Meal
- 2 Boiled egg whites
- Black coffee with no sugar

__How I feel:__ Felt light and ready to head to work.

## Second Meal of the Day [1:00 PM]:
- 100 gms of brown rice with dal
- 150 ml spiced buttermilk

__How I feel:__ Slightly heavy and buttermilk increased the number of urine breaks.

## Last Meal of the Day [8:00 PM]:
- 200gms Fruit salad
- Green tea with no sugar

__How I feel:__ Light and enough to sustain for 2 hours before sleeping.

## Snacking Tracker
- 50 gms of spiced ground nuts
- 100gms of eggless cake

__How I feel:__ Cake feels bad since it has a lot of sugar and is processed. 

## Water:
- 2 litres before starting work
- 4 liters through the working day
- 1 litre after work

__Reflection:__ The first half of the day was great and made me feel like I am making good progress towards my health goals. The cake was offered so I could not refuse, and it was a step back. Reclaimed the day better with a light dinner and skipping all snacks post-cake consumption. 

__Goal for Tomorrow:__ Maintain the habit and get better at saying “No” to food that you do not want to consume. 

__Date:__ 15-02-2025

__Venue:__ Lidl Restaurant, Venice

__Goal:__ Ascertain a budget for my evening date with Ashley. 

### Expense Details (Max):
- Uber to and from location  - $70
- Flowers - $5
- Food - $120
- Drinks - $80
- Tip (20%) - $40
- Total Payable (+Tip) - $315

### Actuals:
- Uber to and from location  - $65
- Flowers - $10
- Food - $100
- Main Course - $60
- Deserts - $20
- Sides - $20
- Drinks - $110
	- Mocktails - $40
	- Whiskey - $30
	- Vodka - $40
- Tip (20%) - $42
- Total Paid (+Tip) - $317

### Payment Modes:
- UPI
- HDFC Debit Card 0048
- AMEX Credit Card 5746 [Used]

Post-date Remarks: Overspent $30 on drinks but that is alright. I was able to avail some good restaurant offers on my AMEX card.

__Date:__ 01.12.2024
__Time:__ 6:00 AM
__Coordinator:__ Hunter Thompson
__Location:__ Yellowstone National Park

## Pre-event:

### Location Scouting:
- View the terrain map & landscape
- Identify if any permits are required

### Gear Preparation:
- Comfortable weather appropriate clothing
- Binoculars are clean and working
- Camera has a memory card and batteries are charged
- App for identifying birds is downloaded
- First-aid kit for emergencies.
- Light snacks and clean water bottles.
- Sunscreen or raincoat if applicable.
- Notebook and pencil/pen for sketching or drawing. 

## During the event:

### Arrival at the Location:
- Reach early to find parking.
- Mark returning spot on the map. 

### Observation:
- Stay on designated paths. 
- Don’t make a lot of noise. 
- Avoid abrupt movements.

### Post-event:
- Collect all your belongings. 
- Check for damage to gear. 
- Dispose waste appropriately.
- Send a thank you note to the organiser.

__Date:__ 12.12.2024
__Time:__ 11:00 AM

__Departing Employee:__ Mark Russo
__Department:__ Marketing
__Reporting Manager:__ Susie Collins
__Interviewer:__ Jim Morrison

## Introduction
- Your role and your tenure with Routine Inc. 
- How long the exit interview will take.
- Assure the employee of confidentiality.

## Questions on Reason for Leaving
- What factors led you to look for opportunities outside Routine Inc?
- What was the main factor in deciding to leave Routine Inc?

## Questions on Job Satisfaction
- Did you feel your role was as per expectations set during your interview?
- What were the most and least enjoyable parts of your job?

## Questions on Leadership
- How was your relationship with your reporting manager?
- Do you feel management was aligned with you performing at your best?
- Did you at any point feel that management was being counterproductive? If yes, when?

## Questions on Office Environment
- On a scale of 1-10, how would you rate our office environment?
- On a scale of 1-10, how would you rate the tools and resources provided for remote work?
- Was Routine Inc’s culture aligned with what is best for you?

## Questions on Compensation
- On a scale of 1-10, how would you rate your satisfaction with your compensation?
- What parts of your compensation & benefits could have been improved?
- What parts of your compensation & benefits are you most happy with?

## Questions on Growth Prospects
- Did you have enough interesting growth opportunities within Routine Inc?
- What could have leadership or your manager done to help you with your growth prospects?
- Did you feel appreciated for your initiatives by your leadership and manager?

## Questions on Work/Life Balance
- On a scale of 1-10, how good was your work/life balance during your time here?
- Was the leadership or your manager helpful in maintaining your work/life balance?
- What parts of your job were most negatively impactful to your work/life balance?
- What parts of your job were most positively impactful to your work/life balance?

## Questions on Feedback
- Do you have any feedback on how we can improve and retain employees like you?

## Questions on Return Possibility
- Under what circumstances would you consider returning to Routine Inc?
- Would you recommend Routine Inc to others?

Thank the employee for his/her time and give them a POC (alumni@routineinc.com) to get in touch with in case they need anything after the exit. 

# Twitter Campaign Ideas Brainstorming for Founder Marketing

__Goal:__ Increase engagement by 50% and reach by 200% in 180 days. 

## Attendees:
- Megan hall
- Brianna Stanhope
- Priscila Rogan

## Brainstorming Prompt 1: Choose to mimic

Pick creators you want to mimic with whom your audience and expertise aligns. 

### Megan:
- Tom Hollarid (CEO @ Ginger)
- Carl Sungsten (Writer)
- William Pennoya (SEO Expert)
- Marcus Alberstrand (CO @ Sinkora)

### Brianna Stanhope
- Bill Buckley (CEO @ Bella)
- James Cameron (Design Expert)
- Will Pennoya (CEO @ Tata)
- David Santoro (Content Marketing Head @ Pied Piper)

### Priscila Rogan
- Simon Cowell (CMO @ TableSauce)
- Ben Thompson (CEO @ AirChair)
- Gregory Peck (CMO @ FaceCamp)
- Alfred Bell (CMO @ Minitoba)

## Brainstorming Prompt 2: Angle is everything

Pick 2 angles/themes for the feed.

### Megan:
- Zero resource content
- SEO-first content 

### Brianna Stanhope
- Content marketing for leaders
- SEO on a budget

### Priscila Rogan
- Frugal marketing for leaders
- Zero budget blog growth

## Brainstorming Prompt 3: Strong Points

Pick 3 strong points for the founder to focus on.

### Megan:
- Bias to action
- Quick results

### Brianna Stanhope
- Quick start strategies 
- Frugal marketing

### Priscila Rogan
- High fidelity
- Traction focus

## Brainstorming Prompt 4: Persona Build

Pick 2 aspects of the user persona you want the content to cater to.

### Megan
- Frugalness
- Quick results

### Brianna Stanhope
- Bootstrapping marketing
- Lean startup

### Priscila Rogan
- Desperation for growth
- Non-technical handicap

## Using the answers to the prompts come up with 10 post ideas:
- How to start a blog for $0
- How to get SEO traction in 12 weeks
- Cut these out of your marketing budget
- How to get backlinks for nothing
- How to run a zero budget marketing campaign
- How to make people want to link to you
- 10 things webmasters want to link to
- How I built X from nothing. 
- I wasted 50k on these marketing hacks, you shouldn’t.
- Get a search boost in 2 weeks with these hacks.

# Mood Tracker - November

__Time of update:__ 9PM - 10PM everyday

---

## Day-wise tracker

- Day 1: Morning was haphazard, but everything was normalized after I started work. 

- Day 2: Good day filled with learning opportunities and alone time.

- Day 3: Felt accomplished after working on a critical task all morning, and did some yoga. 

- Day 4: Productive day but was worried about an upcoming deadline. 

- Day 5: Wasted a lot of time overthinking about personal commitments, not great. 

- Day 6: Spent a lot of time working on personal commitments, not very productive.

- Day 7: Good day because I found someone to handle my work. 

- November 8: Nothing great or bad. A very average day spent mostly being semi productive. 

- Day 9: [late log] Nothing special, mostly fine, was a bit disappointing with my productivity.

- Day 10: Took the day off and relaxed at home watching movies and shows.

- Day 11: Good day, spent the entire day working on an important task and finished it. 

- Day 12: Productive day, slept well and maintained a good schedule. Good day.

- Day 13: [late log] Nothing special, mostly fine, was happy with my new phone.

- Day 14: Feel disappointed for sleeping during my productive hours. 

- Day 15: Average day with average productivity. 

- Day 16: [late log] Nothing special, mostly good, was happy with my sleep schedule.

- Day 17: Feel disappointed for over-eating at the office party.

- Day 18: Good day with nothing really going wrong. 

- Day 19: Could have been a better day, was not feeling great due to the weather.

- Day 20: Took the day off and slept through the day. Had difficulty sleeping at night.

- Day 21: Could have been a better day, was not feeling great due to the weather.

- Day 22: Productive day, slept well and ate healthy. Ideal state of operation.

- Day 23: [late log] Nothing special, mostly okay, was not happy with my productivity.

- Day 24: Perfect day spent at home with family and pets. 

- Day 25: Nice day to work and was highly productive in the morning session.

- Day 26: Not a good day, felt like the world was operating against me.

- Day 27: Feel disappointed for not doing well at a critical task, rest of the day was ok.

- Day 28: Could have been a better day, was not feeling great due to the weather.

- Day 29: [late log] Nothing special, mostly okay, was not happy with my productivity.

- Day 30: Decent day, but productivity wise not great. 

---

__Monthly overview:__ Good month with some downs, definitely an improvement from last month.

__How to Improve:__ Employ a productivity method and use an app to manage diet.

## Hero Section:

Plan, schedule, do. Productivity on your terms. 

Routine is a workplace operating system where things get done. 

__CTA: Download App__

## Section 2:

### Knowledge Management

Get the best knowledge OS that can help you move faster as a team and ship more, faster.  

### Product Management

Manage your entire workflow out of one dashboard with our product management capabilities.

### Documentation

No need to store your documents in different places, maintain a single hub seamlessly with us. 

__CTA: Try Routine__

## Section 3:

> We don’t need 10 apps to manage our workspace, Routine has replaced them all!

__- Matt Stone, CEO @ SouthPark__

## Section 4:

### Multi-Device Support

Routine supports apps for most devices and operating systems including iOS, macOS, Windows, Android and Linux.

### Asynchronous 

Never worry about losing data you worked on, our automatic asynchronous technology ensures that your data is backed up to the cloud.

__CTA: Get Started__

## Section 5:

> Never felt the need to second guess Routine’s reliability. It is simply the best!

__- Trey Parker, CEO @ SouthPark__

__CTA: Download Routine Now__

__Date:__ 01.05.2024

__Time:__ 5:00 PM

__Mentor:__ Joe Trussell (Marketing Coach)

## Goals
- Identify gaps in the marketing funnel
- Get feedback on ad copies for Facebook.
- Get instructions on how to go about community marketing.

## Points of Discussion
- Facebook seems to be lagging behind other platforms. 
- Twitter has growth potential but reach is limited due to automation. 
- Need to get verified and create common usernames for social profiles. ‘
- Ad campaigns need to be better structured and not run till it is sorted. 
- Website loading speed is not optimal. Check with Roshan. 
- SEO could be improved with highly targeted keywords.

## Feedback
- The marketing funnel seems to be disorganized. I need to take a first principles approach. 
- SEO seems to be high converting but gets the lowest investment. 
- Ad copies are fine but need to induce more urgency for better conversions. 
- Ad designs should be put through A/B testing before amplification. 
- Not the right time for community marketing, revisit post Q1 2025. 

## Action Items
- Get ad designs on A/B testing campaigns by tomorrow.
- Add urgency keywords on ad copies by EOW
- Get verified on social platforms by Feb 20.  
- Restructure ad campaigns on Facebook by EOW.
- Check with Roshan on website loading speed and sort it. 

__Next Meeting Date:__ 15.05.2024

# Conan O’Brien

__Email:__ conan@nbc.com
__Address:__ 30 Rockefeller Plaza, Manhattan, New York City

I am a recent graduate with a keen interest and credentials in project management. My academic track record of successfully completing multiple projects on time and across domains, make me a good candidate for your company. 

## Projects

### Block Chain Project to Manage Attendance
- Worked with a team of 18 students.
- Learned basics of Solidity within 6 weeks.
- Executed project within 8 weeks. 

### Todo App in Flutter
- Designed a To-do app for teachers. 
- Developed the app in Flutter.
- Created marketing and promotional campaigns. 
- Performed ASO on both AppStore and Playstore.

### SurveyMonkey Backend Architecture Report
- Created a comprehensive study of SurveyMonkey’s backend tech. 
- Earned the Chairman’s Medal for Best Report.

## Education

__Masters in Computer Science__
3.9 CGPA
Harvard University

__Bachelor of Mathematics__
3.8 CGPA
Yale University

## Key Skills

- Android Development
- iOS Development
- Solidity
- ASO
- SEO
- Problem Solving

The above mentioned information is true to the best of my knowledge. Please feel free to verify and scrutinize the claims as you deem necessary.

__Date:__ 05.08.2024

__Time:__ 6:00 AM

## Prompt 1: Things you’re grateful for.  
- Family
- Work
- Health
- Finances
- Friends
- Nature
- Hobbies

## Prompt 2: What’s been on your mind?
- Startup Ideas
- Self-Improvement
- Work Promotion
- Travel Plans
- Professional Development
- Upskilling

## Prompt 3: Dreams from last night.
- Things you saw, what might they mean?
- Things you saw, what could you learn?

## Prompt 4: Ambitions for the future.
- Career Advancement
- Career Improvement
- Financial Independence
- Starting a Family
- Growing a Family

## Prompt 5: Frustrations both short & long-term.
- Lack of Professional Growth
- Lack of Self-Improvement
- Bad Financial Situation

## Prompt 6: Fears that occupy mindspace.
- Health Complications
- Job Uncertainties

## Prompt 7: Ideas that get you excited.
- Travelling
- Hobbies
- Self-Improvement
- Mental Health
- Product Ideas
- Potential Relationships
- Professional Networking

## Prompt 8: What you’re looking forward to in the near future?
- Promotion
- Family Event
- Travel
- Investment

# Marketing Strategy 2025

## Overview 
Build a marketing strategy for the year 2025 with an additional focus on digital channels. 

## Goals
Grow our revenue by 50% by EOY through innovative campaigns through both paid and earned channels. 

## Marketing Leadership Team
- Jerry Seinfeld - Director of Marketing
- George Costanza - Design Lead
- Elaine Benes - Content Lead
- Cosmo Kramer - Marketing Operations Lead

## Channels
- Facebook
- Instagram
- TikTok
- X
- YouTube [Videos + Shorts]
- LinkedIn
- Public Relations
- Community

## Points of Discussion
- Deploy Facebook campaigns with remarketing capabilities.
- Start an influencer marketing program on Instagram. 
- Reimagine content strategy on TikTok based on data. 
- Actively engage with verified accounts and post more positive content. 
- Republish content from Instagram and TikTok to YouTube Shorts. 
- Create long-form tutorial content for YouTube. 
- Build thought leadership content for the founders
- Create a 12-month calendar based on launches and PR stories. 
- Open a Discord community for our most engaged users.
- Hire talent for both design and content teams.

## Key Metrics
- Total impressions across platforms
- Total footfall in our stores
- Total website
- Total sales

All the points of discussion will be shared with attendees by Jerry Seinfeld.

__Company Name:__ Acme CRM

__Vision Statement:__ Help sales representatives crack more deals through automation.

__Value Proposition:__ Ability to automate redundant CRM tasks.

## Target Market
- __Geography:__ NAR
- __Profession:__ Sales managers & director of sales
- __Sector:__ Software technology
- __Demography:__ 23 to 50 years old

## Product Market Dynamic
- __Situation:__ Low value & low customer understanding
- __Action:__ Help customers understand your product through videos and demonstrate value through case studies.

- __Situation:__ High value & low customer understanding
- __Action:__ Help customers understand your product through videos and live demos.

- __Situation:__ High value & high customer understanding
- __Action:__ Emphasize value addition through case studies and success stories.

- __Situation:__ Low value & high customer understanding
- __Action:__ Survey users on what would improve their experience with your product.

## Competition

### Competitor 1 - Roadrunner CRM

- __Strength:__ Low Pricing
- __Action:__ Offer a Lite plan for price sensitive customers

- __Weakness:__ No marketing
- __Action:__ Bid on their brand keywords using Google Search advertising.

### Competitor 2 - Willie Coyote CRM

- __Strength:__ Great support and after sales service.
- __Action:__ Add AI support to manage low priority tickets and redirect staff to high priority tickets.

- __Weakness:__ No third-party integrations.
- __Action:__ Build integration features with common sales tools.

## Channel Strategy
Use Google Ads, SEO & product-led growth strategies.

## Pricing Strategy
Offer standard plan, along with lite plan for price sensitive users. Enterprises can be offered custom pricing if necessary.

Date: 10.02.2024

## Vision for the future: 
I want a life where my emotions are stable, my body is healthy, my family is content and my job is fulfilling. I believe that in 36 months, I would be able to settle on a career path that plays to my strengths and am able to achieve expertise in it. I want to also run my day to day efficiently with fewer bad decisions.

## Key goals to achieve:
- Manage your emotions better
- Keep your body fit
- Help family become happier
- Find and excel at a fulfilling career

## Feeling of achieving your vision:
It would be some of the best moments of my life to be able to achieve my vision, both personally and professionally. I would be super delighted and fulfilled to be able to work a job in which I am great at while contributing to society. The feeling of contentment knowing that my family’s security and happiness is secured would be second to none. 

## Obstacles or fears:
- Lack of focus - Unable to focus on one singular goal at any given time and being constantly distracted.
- Procrastination - Unable to get things done on time and waiting until the last minute and ending up with a hurried product that is not up to my expectations.
- Self-sabotage - Often falling into a cycle of getting in my own way through fear of failure and potential loss of social credibility. 
- Overwhelm - Getting bogged down under the weight of multiple tasks and unable to make significant progress on any of them at the right time. 
- Ego - Unable to seek assistance because of my age and seniority in my career and afraid of stepping outside my comfort zone over the fear of failure.

## How to overcome obstacles:
- Lack of focus - Use a simple productivity system like Pomodoro Timer and the Ivy Lee method that can help me cut down distractions and focus. 
- Procrastination - Time blocking on my calendar for important tasks and getting an accountability buddy to keep me on track for those tasks.
- Self-sabotage - Seeking counseling from a trained psychologist and identifying sabotage patterns and proactively working to not fallback into older destructive habits. 
- Overwhelm - Breaking down larger tasks into smaller ones and then chunking similar tasks together so that it is easier to do in a state of flow or otherwise. 
- Ego - Identifying small steps that I can take to transition into the career I want where the risk of failure is small and not overtly fatal. 

## Next steps:
- Set up pomodoro and Ivy Lee method into my calendar.
- Time block for important tasks and activities (personal and professional).
- Seek counseling from a psychologist.
- Practice mindfulness mediation and yoga for mood regulation.
- Take small steps towards career transition.

## Context

The dating app has been facing drop off especially from new signups.

## Goals

Increase engagement for new signups and keep them using the app.

## KPI
- Increase Time Spent
- Increase DAU
- Increase WAU
- Decrease Uninstall Rate

## Constraints
- No major features should be added.
- Use 2 developer resources at most.
- Build primarily for the SEA market.

## Assumptions
- Users are uninstalling because they don’t understand the flow. 
- Users are not using the app because they run out of likes.
- Users uninstall because they are not finding interesting profiles.

## Dependencies
- UI designer will need to give a new onboarding flow.
- The ML team needs to fine tune recommendations to new users.
- SEA team will provide primary data

## Timeline
- Features set to be approved by May 6, 2025.
- Building will span until August 15, 2025.
- Testing will conclude on August 31, 2025.
- Deployment starts on September 1, 2025.	
- Reports will be assessed for the time period Sep 1 - October 15, 2025.

# Influencer Strategy for Product Launch

__Time Period:__ July 31, 2024 - September 30, 2024

__POC:__ Jim Collins

## Other Members:
- Jonathan Mark
- Tom Selleck
- Luigi Santonio

## Channels
- YouTube
- Twitter
- LinkedIn

__Budget:__ 55,000 USD

__Status:__ Planning

## Goals & Objectives

Drive relevant traffic to the new product launch of our new Android app. 

## Key Metrics
- __Impressions:__ Total number of profiles reached [Goal - 1,000,000]
- __Traffic:__ Total number of clicks to the launch page [Goal - 5,00,000]
- __Downloads:__ Total number of downloads from the campaign [Goal - 1,00,000]
- __DAU after 1 week:__ Number of users active daily, 7 days after download. [Goal - 50,000]

## Channel Strategy
### YouTube Target [100k subs or more]:
- Android app reviewers and content creators.
- Productivity app reviewers
- Productivity content creators
- Student’s related content creators

### Twitter Target [100k followers or more]:
- App reviewers
- Productivity influencers

### LinkedIn Target [10000 followers or more]:
- Productivity Influencers

## Prospective Influencers 

### Jim Brown
- __Type:__ YouTube App Reviewer
- __Cost:__ 10000
- __Reach:__ 1,000,000
- __Status:__ Consideration

### James Cavizel
- __Type:__ LinkedIn Influencer
- __Cost:__ 2,000
- __Reach:__ 200,000
- __Status:__ Closed

### Jon Busquets
- __Type:__ Twitter Tech Influencer
- __Cost:__ 5000
- __Reach:__ 50000
- __Status:__ Not moving forward

### Paulo Perriera
- __Type:__ YouTuber
- __Cost:__  25000
- __Reach:__ 3,000,000
- __Status:__ Consideration

### Mel Torme
- __Type:__ YouTube Productivity Influencer
- __Cost:__ 40000
- __Reach:__ 10,000,000
- __Status:__ Negotiation

Next follow-up/status update: August 3, 2024

__Date:__ 01.01.2025

__Time:__ 05:30 AM

__Sleep Score:__ 8/10

__Body Comfort Score:__ 6/10

__Yesterday’s Action Score:__ 8/10

## What do you need to do today?
- Finish signing up for passport renewal.
- Clear out your old files and documents. 
- Get approval for your holidays. 
- Finish processing the Acme file.

## What did you learn from yesterday?
- Do not drink a lot of water before meetings. 
- Reduce usage of mobile during meetings. 
- Excessive clutter leads to bad decisions. 

## What did you accomplish yesterday?
- Finished 3 client meetings.
- Scheduled 8 sales meetings for next week. 
- Booked tickets for the holidays. 
- Organized by digital workspace. 

## What task will give you the most benefit?
Finish processing the Acme file. 

## [Optional] Any dreams you want to expand on?
I dreamt about falling down on a steep mountain while riding a bicycle. The whole location felt very familiar and the bicycle too looked very similar to the one I owned as a child. 

### Context:
- __Sleep Score__ - How well did you sleep last night?
- __Body Comfort Score__ - How comfortable does your body feel as soon as you wake up?
- __Yesterday’s Action Score__ - How much of yesterday’s plan were you able to accomplish?

# SEO Blog Content Checklist

- [ ] Title

Ensure the title has the main keyword

- [ ] Meta Description

Ensure the meta description has LSI keywords

- [ ] URL Slug

Keep the URL short

- [ ] Word Count

Keep the word count between 600-2000 words

- [ ] Goal

Clearly go after 1 or maximum 2 goals

- [ ] Unique Angle

Identify 1 or maximum 2 unique angles for the blog

- [ ] CTA

Add up to 2 calls to action based on context.

- [ ] User Search Intent

Identify the most important search intent of the user

- [ ] H1 Optimisation 

Add the main term a couple of times to H1 headings

- [ ] LSI Keyword Optimisation

Add LSI keywords across the post

- [ ] ICP

List the people who might be interested in this post

- [ ] Images

Ensure images are clean and are size optimised

- [ ] References or Outlinks

Identify opportunities for outlinking to authoritative links

- [ ] Internal Linking Opportunities

Add links to relevant pages and prioritize orphaned pages

# Sales Digest for the Week of February 20, 2024

## What we closed this week?
- New Subscriptions - 800 [USD 183,000]
- Individual Upgrades - 300 [USD 3000]
- Business Subscriptions - 350 [USD 30000]
- Team Subscriptions -150 [USD 150000]

## What’s new at Acme Saas Co?
- Custom types feature
- Launch of Acme Saas LITE plan 
- Bootstrapping the SaaS sales academy

## Team Updates
- Rohit is on holiday from Feb 22 - 28. 
- Email for enterprise support has been changed to es@acmesaas.com
- New accounting software has been implemented.

## Action Items
- [] Close all pending enterprise support tickets
- [] Review subscription details for new upgrades for returning customers
- [] Post the job opening on LinkedIn for the “Sales Associate” for the Amsterdam office.

## Upcoming Events:
- Melanie’s Farewell on @22.02.2024
- Enterprise Support training on @25.02.2024
- Off-site on @26.02.2024
- Monthly Sales Review Meeting on @01.03.2024
- Randy’s birthday on @02.03.2024

__Date:__ 12.12.2024

__Attendees:__ Glen Mcgrath (Dev Lead), Shane Warne (Design Lead), & Andrew Symonds (Incoming QA Lead)

## Introduction
- Each member/attendees introduce themselves
- Set the agenda of the meeting as project hand-off meeting

## Project Overview
- Redesign the whole site and add a customer portal to handle complaints/requests.
- Reimagine login, account creation, ticket filing, support processes. 

## Status Update
- Portal design has been approved. 
- The login screen is currently being worked upon by the dev team. 
- Ticket creation is slow and currently being investigated. 
- We are almost done gathering feedback on the account creation process.

## Action Plan
- Shane Watson will conduct the final user feedback interviews for the account creation process. 
- Micheal Clark will issue approvals for the login screen when ready for deployment. 
- The ticket creation process will be re-examined by the QA team. 

## Documentation
- All relevant documentation has been created on the internal knowledge base and access has been shared with all stakeholders. 
- For any requests or additional information, stakeholders are requested to reach out to kb@routineinc.com.
- JIRA and GitHub repositories have been shared with Andrew Symonds and his team.

## Discussion
- Shane has requested 4 extra working days to finish interview analysis and it has been granted. 
- Clark has been asked to create a list of documentation the team might need from the Knowledge Base team. 

## Next Steps
- Shane will finish the user feedback analysis. 
- Clark will get the approvals for login screens. 
- Clark will create a documentation request list.

# Amazon Prime SWOT Analysis

__Date:__ 05.07.2024

__Time:__ 4:00 PM

## Strengths

- __Strength:__ High customer loyalty to the brand.
- __Action Plan:__ Send regular reminders to customers with high value deals to increase average order value and showcase ROI for the user. 

- __Strength:__ Higher likelihood of purchase when competing across brands.
- __Action Plan:__ Price-match with competition in cases where the prices on our store is significantly lower than others. 

## Weakness

- __Weakness:__ Discounted delivery charges will eat into profits.
- __Action Plan:__ Combine deliveries to certain pincodes and optimize with delivery partners.

- __Weakness:__ Creating a tiered hierarchy of customer service functions.
- __Action Plan:__ Offer the same customer service experience irrespective of the subscription tier. 

## Opportunities

- __Opportunities:__ Launch our own line of commonly ordered products.
- __Action Plan:__ Create home grown brands for high volume products and benefit from economies of scale.

- __Opportunities:__ Venture into lateral services like electronics repair.
- __Action Plan:__ Offer third-party repair services and make volume based deals to stay profitable.

## Threats

- __Threats:__ Competition copying the strategy.
- __Action Plan:__ Offer a discount when the user is renewing and offer a price match feature. 

- __Threats:__ Short-term delivery charges under-cutting by competitors. 
- __Action Plan:__ Offer free deliveries when the order value is above acceptable levels.

- __Threats:__ Additional resource allocation for non-focus segments like Prime Video & Audible.
- __Action Plan:__ Use third-party service managers for delivery and acqui-hire complementary teams.

## Follow up

We will conduct a follow-up meeting next Monday to be chaired by Elliot Spencer [Head of Strategy], and will focus on progress on the action items discussed today. 

# Topic: Cricket

## Introduction
- It started in England in the 16th century. 
- It is governed by ICC, currently headed by Jay Shah

## Format
- There are 3 types of matches
- Test: Played over 5 days, it is the oldest format.
- ODI: 50 over per team, the game starts and ends on the same day.
- T20: 20 over per team, the newest format and is very fast paced.

## Governing Bodies
- Headed by ICC worldwide.
- Each participating nation has a country level board (eg BCCI).

## Gear
- Flat faced bat made of willow.
- Red or white leather ball.
- Protective Gear
- Pads
- Helmet
- Abdomen Guards
- Stumps and bails made of wood.

## Main Rules
- Two teams with 11 players each. 

### Scoring
- Running: 1-6 Runs
- Boundary: 4 Runs
- Maximum: 6 Runs
- Wide Ball: 1 Run
- No Ball: 1 Run

### Batting
- Try to score by hitting the ball. 
- Get out by getting caught, bowled or run-out.

### Bowling
- Bowl 6-balls every over trying to get the batsman out or restrict from scoring.

### Fielding
- Secure without bounce to get batsman out. 
- Secure and hit the bails when the batsman is not in the crease.
- Prevent the ball from reaching the boundary.

## Main Competitions

### International Tournaments
- ICC ODI World Cup
- ICC Test World Cup
- ICC T20 World Cup
- Bi-lateral up to Quad-lateral Tournaments
- The Ashes
- The Border Gavaskar Trophy

### Domestic Competitions
- IPL
- BBL
- The Hundreds

## Most Popular Players

### Batsman
- Sachin Tendulkar
- Virat Kohli
- Donald Bradman

### Bowlers
- Dale Steyn
- Jasprit Bumrah
- Shane Warne

## Future Trends
- Popularity of shorter formats.
- Increased use of technology.
- Prominence of female-led leagues.

# Mindful Review of 2024

## Relationships
- Family: 5/10
- Friends: 6/10
- Dating: 4/10

## Finance
- Savings: 8/10
- Investments: 9/10
- Assets Appreciation: 5/10

## Hobbies
- Photography: 2/10
- Guitar: 4/10
- Travel: 9/10

## Health
- Mental Health: 8/10
- Physical Health: 4/10
- Diet: 6/10

## How would you describe this year in one sentence?

A year of learning and improvement with a lot of great personal moments. 

## What are you most grateful for this year?

I built up my finances pretty well this year, giving me the base to build a happy future. 

## What was your biggest learning?

I need to focus more on building relationships, this year was one where I learned the importance of being present for those close to you.

## Who were your favorite three people from the year?

- Mother
- Father
- Ceasar (Pet Dog)

## What are three moments that stood out to you this year?

- Reaching 250K USD in savings
- Paying off my student loan
- Traveling to Paris

## What were your favorite meals of the year?

- Butter Chicken by Mother
- Pizza at Naples
- Chicago Style Pizza in Chicago

## What fear did you overcome or moved closer to overcoming?

I started dating after 6 years of being single and having social anxiety issues. 

## What challenge did you take on and succeed?

I wanted to live a very frugal life so that I could pay off my student loan and I succeeded. 

What challenges did you try and fail to overcome? Any lessons?

Spending more time with family was a goal at the beginning of the year but I didn’t do a great job at it. The problem was not committing to it to go all in and treating it like it is just a mindset problem. 

## What is the most impressive thing you did this year?

Paid off my student loan by living frugally for 10 months. 

## What are you most proud of?

My self-discipline when it comes to saving money. It feels like a muscle that has been built pretty strong right now. 

## How do you feel about the coming year?

Hopeful and positive about moving forward and making progress on relationships and finance.

# Conan O’Brien

__Email:__ conan@nbc.com
__Address:__ 30 Rockefeller Plaza, Manhattan, New York City

I am a seasoned project manager with 18 years of experience in driving high performance teams mainly in the SaaS space using agile practices. Apart from being a people manager, I’ve also worked as a developer previously at Facebook & DuckDuckGo.

## Work Experience

__Vice President, Windows OS, Nokia__
Mar 2017 - Jun 2024
- Managed a team of 14 developers
- Shipped critical features part of Windows Mobile 11
- Awarded the Gates Award for Breakthrough Management

__Manager, Emerging Technologies, Google__
Mar 2015 - Feb 2017
- In charge of building MVPs for emerging technologies
- Managed a team of 8 developers
- Won the “Emerging Leader Award” in 2017

__Sr. Developer, Platforms, Facebook__
Mar 2010 - Jan 2015
- Worked on Facebook’s Gaming Platform
- Also was the Developer Evangelist

__Founding Engineer, DuckDuckGo__
Mar 2004 -  Dec 2009
- Was employee #2
- Part of team that developer DuckDuckGo engine
- Contributed to multiple search focused open source projects

## Education

__Masters in Computer Science__
3.9 CGPA
2003
Harvard University

__Bachelor of Mathematics__
3.8 CGPA
2001
Yale University

## Key Skills

- Leadership
- Agile Leadership
- Project Management
- Negotiation
- Communication
- Quality Management
- Problem Solving
- Change Management
- Crisis Management
- C++
- Java
- JavaScript
- Python
- UI Basics

The above mentioned information is true to the best of my knowledge. I consent to further scrutiny and verification as needed.

# Creative Assistant

## Responsibilities (in brief): 
- Create promotional collateral like videos and posts. 
- Prepare physical collateral for internal and external use. 
- Build templates that can be used for presentations and business cards. 

## Job Brief

We at Acme Marketing Solutions are looking for a creative assistant to join our marketing team in the promotion activity department.

Creative Assistant will be responsible for creating collateral both digital and physical to be used for various marketing and promotional activities. If you are keen to kickstart your career in marketing, this role might be perfect for you. 

In short, you will be critical in building marketing & branding collateral for both online and offline.

## Core Responsibilities

- Help design brochures and videos for events. 
- Prepare glossary and brand guidelines content. 
- Create multi-purpose templates for presentations & business cards. 
- Coordinate across teams like creatives, performance marketing, etc. 
- Maintain up to date records on collaterals including social and video assets. 
- Research and recommend new ideas for brand strengthening. 

## Requirements & Skillsets

- The ideal candidate would possess the following:
- Clear understanding of digital marketing basics. 
- Experience with offline marketing is a big plus. 
- Experience with editing tools like Adobe Photoshop and Figma. 
- Good taste in marketing campaigns (digital and offline).
- Excellent verbal and written skills.
- Familiar with copywriting.
- BSc in Marketing & Communication is a plus but not mandatory.

If you are interested and fit the criteria stated above, please reach out to our HR team at hiring@acmemarketing.com with your updated resume and a link to your LinkedIn profile. 

Thanks for your interest. 

# Acme Board Meeting January/2025

## Executive Summary

The year 2024 had a strong finish despite setbacks in terms of product development and market capture. We are on track to hit most of our strategic long-term goals, but we need to take the market conditions into consideration and act proactively. 

## Business Highlights
- Revenue grew by 10%, making it 50% growth YoY.
- Customer retention grew by 12%, making it 40% YoY
- 50% of the AI feature has passed production, we will ship the feature by April.

## Things that went well in Q4 2024
- Revenue growth due to YouTube as a strong acquisition channel.
- Partnerships with multiple YouTubers for influencer campaigns.
- Reduced CAC due to largely organic traffic.
- Hired a product head to also lead growth efforts.

## Things that didn’t go well in Q4 2024
- AI feature shipping to be delayed into Q2 of 2025. 
- Sudden departure of 2 backend engineers. 
- Customer retention fell 50% below expectations.

## Financials
- __Revenue:__ $25 million
- __Net income:__ $10 million
- __Cash reserve:__ $12 million

## Growth
- YoY 25% growth in customer base, and 20% growth in ARPU.
- Entered Switzerland and Zimbabwe markets adding $1 million to our revenue.

## Other Metrics
- Total employee headcount down by 5%. 
- NPS score dropped from 80 to 75, due to an influx of users from new markets.

## Q4 Review

### Growth
- __Previous Quarter Goal:__ 10% increase in user growth
- __Previous Quarter Result:__ 22% increase in user growth

### Financial
- __Previous Quarter Goal:__ $30 million in revenue
- __Previous Quarter Result:__ $25 million in revenue

## Q1/2025 

### Growth
- __Current Quarter Goal:__ Grow user base by 25%
- __Confidence Level:__ Yellow

### Financial
- __Current Quarter Goal:__ Grow revenue to $30 million
- __Confidence Level:__ Green

## Major Updates:
- New video based GTM strategy focussing on YouTube influencers.
- New pricing plan added for new markets.
- AI features tested positively with beta testers.
- A new Series A funded startup called “Willie” has entered the space.
- Wiblo has raised $125 million in their Series C round. 

# Landing Page Redesign [Pre-mortem]

__Hypothesis:__ We launched our redesigned landing page and it has failed miserably. 

__Goal:__ Discuss possible failure scenarios.

## Scenario 1: Landing page crashed on the day of the launch. 

__Impact:__ Medium
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__ 
- Ensure that the backend infrastructure is in place. 
- Test the site on multiple devices and browsers before public launch.

__Consequences:__
- Loss of reputation.
- Loss of first time visitors.

## Scenario 2: Landing page messaging was off the mark.

__Impact:__ Low
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Test the copy on a sample audience before launch. 
- Get cross-team feedback before launch.

__Consequences:__
- Misinformed leads. 
- Incorrect assumptions on the services and brand.

## Scenario 3: Landing page took too long to load.

__Impact:__ High
__Likelihood:__ High
__Reversibility:__ Medium

__How to fix:__
- Test before launch and ensure all settings are optimized for quick load times.

__Consequences:__
- Loss of potential customers.
- High intent customers possibly signing with a competition.

## Scenario 4: The landing page had too much text. 

__Impact:__ Low
__Likelihood:__ Medium
__Reversibility:__ High

__How to fix:__
- Check with a sample audience before launch.
- Get cross-functional teams’ feedback. 

__Consequences:__
- Messaging is not clear. 
- The user gets overwhelmed with irrelevant information.

## Scenario 5: Landing page was not optimized for conversions. 

__Impact:__ Medium
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Test copy on potential users as A/B tests before launch.

__Consequences:__
- Underutilized traffic that doesn’t convert. 

## Scenario 6: Landing page was not SEO optimized and crashed our traffic. 

__Impact:__ High
__Likelihood:__ Low
__Reversibility:__ Medium

__How to fix:__
- Do an SEO audit before deployment.

__Consequences:__
- Loss of traffic to important pages. 
- Long recovery time.

## Scenario 7: Landing page had some critical copy errors and ruined our reputation. 

__Impact:__ Low
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Put the page through grammar software before launch. 
- Get company-wide feedback on the copy before launch.

__Consequences:__
- Loss of reputation.

## Follow up
A copy of the pre-mortem report will be shared with all stakeholders via email by EOD.

## Title

How to Use the Pomodoro Technique

## Meta Description

The Pomodoro technique is one of the most popular productivity methods used by professionals who are serious about efficiency. In this article, we will look at how we can use the technique and some best practices to get the best out of it.

## URL Slug

routine.co/pomodoro-technique

## Word Count

800 words

## Goal

- Introduce the Pomodoro technique
- Describe benefits
- Showcase how it can be used on Routine

## Unique Angle

- Establish the science behind why Pomodoro technique works
- Showcase how Routine can help with the practice

## CTA

__Primary CTA:__ Download Routine
__Secondary CTA:__ Try Pomodoro with Routine

## User Search Intent:

- Keen on productivity
- Wants to learn the Pomodoro Technique
- Wants to put it into practice

## ICP

- Knowledge worker
- Founder/CXO
- Marketer
- Engineer
- 18-50 years old

## Image Descriptions

A 30 minute clock with 25 minutes marked as work and 5 minutes marked as break along with the words “Pomodoro Technique”.

## References or Outlinks

- Origins of Pomodoro technique
- Why Pomodoro Works
- How to use Routine [Video]

## Internal Linking Opportunities

- Routine’s feature pages
- Blog post on different time management techniques
- Blog post on taking strategic breaks

## Pitch 1:

Work can be chaotic irrespective of the industry you operate in or how good you are at your job. But an effective product management tool like Routine can improve your productivity and asynchronous communication. With Routine, professionals like me haven’t missed a deadline in years and if interested, I can show you how it can help you and your team. So why don’t you give me a call and I’ll take you through our product?

## Pitch 2:

Despite having a multitude of options to connect, 72% of people’s time is spent trying to coordinate and less than 25% is spent on actual skilled work? This could kill most modern companies and we built what I believe is the antidote to this - Routine for Product Management. By Implementing Routine, you can cut the time people spend on coordination by at least 60%, so do reach out for our product demo!

## Pitch 3:

Do you spend too much time at work? So many people we talk to feel the same way. You no longer have to work long hours to be the most productive person at work. A good project management tool like Routine can help you streamline processes, document tasks and automate redundant work with a few clicks! Call me for a quick demo.

## Pitch 4:

One of our clients recently transitioned her workforce to completely remote and needed an airtight project management tool to ensure their productivity didn’t drop. To her surprise, not only did Routine help her maintain productivity levels, there were even weeks where it shot up by 20%. We are able to do this primarily due to our extensive catalogue of extensions and integrations and if you are available this evening, you can join our product demo at 7pm!

# Investor Readiness Checklist

## Business Plan
- Mission statement
- Problem statement
- Management team
- Org structure
- Product description
- Value proposition
- TAM
- IP holdings (if any)
- Development plan
- Competitive landscape
- Risks & mitigation strategies
- Financial expenses
- Financial projections

## Supplementary Material
- Non-confidential pitch deck
- Executive summary document
- Hook content to summarize the investment opportunity
- Third-party review by lawyers, accountants, before dissemination

## Investment Specifics
- Objective for external capital
- Preferred deal structure
- Target amount
- Target pre-money valuation
- Justification for pre-money valuation
- Consideration of alternatives
- Impact of funding on cap table

## Strategy Fit
- Is the timing ideal for capital raising?
- What are the funds going to be used for?
- Are there cases or benchmarks?
- What are some possible exit scenarios?
- Best positioned team member for outreach?

__Product Idea:__ Add food delivery service to the Uber app

## Pilot Details:
__Location:__ NYC
__Demo:__ 22 - 50 years old
__Pricing:__ Charge restaurants 10% on order value
__Scope:__ Focus on 3-4 cuisines

Test the answers to each question with the intended user base.

## What problem does the product solve?
__Assumed Answer:__
- People want to get fed anytime they want without having to go to the restaurant themselves.
- Restaurants want to move inventory faster.

## How can you reach and retain customers?
__Assumed Answer:__
- Digital ads
- Targeted offline campaigns
- SEO

## How will the product make money?
__Assumed Answer:__
Charge 10% on order value from the restaurant.

## How will the product stand out from competitors?
__Assumed Answer:__
- Offer free deliveries to customers and charge the restaurant. 
- Combine the offering with Uber rides to explore synergies. 

## How can the product be improved over time?
__Assumed Answer:__
- Offer wider cuisine options.
- Order pooling.
- Higher discount on low demand inventory.

## How do you know people want the product?
__Assumed Answer:__
- People search for deliveries of food. 
- Chinese restaurants have pioneered the model.
- Restaurant inventory wastage reports and surveys.

## Is the product aligned with Uber’s strategy?
__Assumed Answer:__
- It relies on Uber’s expertise with logistics. 
- Uber has a ready fleet of operational vehicles.
- Uber can use its network of driver onboarding functions.

# An app to solve the supply chain delays

__Developed by Jack Welch, Supply Analyst__

The supply chain department should build a climate tracking app by July this year so that we can save over $2 million this year, while avoiding losses incurred due to weather conditions.

## Problem
Our supply chain has been disrupted by bad weather patterns in our supplier’s geography leading to a yearly loss of $4 million dollars, despite cautions to suppliers.
Every year, we are losing at least $4 million due to bad weather, if it is not addressed by Q2 this year, we might see a 30% increase in losses. 
Despite cautioning the suppliers, our supply chain team is not able to bring down the losses to acceptable levels and this problem will balloon if not addressed this year. 

## Approach
- Build a climate forecasting app that predicts circumstances with 80% accuracy. 
- In cases, where there is over 80% likelihood, we put a contingency supply plan and request stock cancellation/postponement from the supplier. 
- We instead get postponed stock after the weather conditions improve, thereby reducing our losses to less than $1 million.
- Get our supply analysis team to gain more insight by studying past 8 years of meteorological data for better forecasting. 

## Benefits

### Net Wastage
- __2023:__ 4000 tonnes
- __2024:__ 5000 tonnes (projected)
- __2025:__ 1000 tonnes (projected)

### Net losses
- __2023:__ $ 4,000,000
- __2024:__ $ 5,000,000 (projected)
- __2025:__ $ 1,000,000 (projected)

## Recommendation
The total cost of the project will cost $250,000 in resources and manpower and has a 12X potential upside within 1 year of implementation. 

## Hero Section:

Pricing Packages 

Get 15% off when you take the yearly plan.

__CTA: Create your site__

## Section 2

### Table 1

Free

- 2 pages
- 1 GB bandwidth
- yoursite.jumper.co domain

__CTA: Create for free__

### Table 2

Standard

- $10/month
- 10 pages
- 10 GB bandwidth
- Custom domain
- Password protected
- Free assets

__CTA: Create your site__

### Table 3

[Most Popular] 

Premium

- $20/month
- 20 pages
- 20 GB bandwidth
- Custom domain
- Password protected
- Free assets
- SEO Plugin
- CMS 
- AI content generator

__CTA: Create your site__

### Table 2

Enterprise

- Talk to sales
- Unlimited pages
- 100 GB bandwidth
- Custom domain
- Password protected
- Free assets
- 20 editors

__CTA: Talk to sales__

## FAQ

### Which plan is right for me?
All our plans are ideal depending on the stage of your operation. Most people who are starting a business choose the premium plan, and freelancers who do not have a lot of content generally go with the standard plan. 

Larger organizations tend to speak to our sales before signing up for an account. You can schedule a call here: acme.com/sales. 

### What happens if I go over a limit?
You will be informed when you are close to crossing the credit limit, so you can choose to upgrade for the month or upgrade your plan altogether going forward. We offer great flexibility in terms of how much you choose to use, no less. 

### How are extra editors billed?
All our plans except the enterprise plan come with standard 3 editors. If you need an extra editor there is an option to add one for $5 a month.

### What payment methods do you offer?
You can pay for your Acme subscription with a credit card or, in some regions, via PayPal. Alternatively, we also offer custom billing options, including credit cards or bank transfers, for Enterprise plans.

### What is your refund policy?
We offer a 30 day money back guarantee, for all our users. 

## Hero Section: Introduction
Hello.
I am Norm MacDonald, a seasoned freelance graphic designer based in Vienna, Austria. 

## Section 2: Value Proposition
I specialize in custom graphic design for the web including social media, digital ads and website assets.

__Social Media__ - Get proven engagement optimized designs for your brands social pages including LinkedIn & Instagram.

__Digital Ads__ - Improve your ROI on display ads with proven high CTR design templates that have been perfected over the past 8 years.

__Website Assets__ - Your website is your calling card, and I can help you make it look super premium with proven design templates.

## Section 3: Motivation

I started working on graphic design as a passion but over the years, it has developed into obsession with a keen focus on engagement and conversion. 

Having worked with companies of all sizes, I have understood the importance of customizing a solution to ensure that your hunt for a great ROI is optimized.

## Section 4: Past Work
__Metallix__ - Created and ran 100 display ad campaigns and improved CTA by 45% compared to industry benchmarks. 

__HoopSound__ - Created social media collateral for both the brand page and CEO/Founder’s profile and increased engagement by 3X and 8X respectively. 

__UnitTulips__ - Built the website brand guidelines and executed the rebrand across website, social and all other digital platforms thereby increasing brand awareness.

## Section 5: Contact
Interested in improving your website aesthetics and engagement without compromising on conversions? Drop me an email at norm@snl.com. 

# Acme Saas Co Positioning Framework

## Their Identity

Sales teams made up of sales managers, business development representatives, CRO, and CEO who need to communicate with potential cold and warm leads to close sales for their service/product.

## Our Purpose

Help the sales team communicate with potential leads, track lead journeys through the sales process, follow-up, and report on lead status and revenue to leadership.

## Their Want

A clean easy to use sales CRM that can help with:
- Logging lead data
- Send emails
- Update lead status
- Automate follow-up
- Generate reports

## Our Offer

- A simple CRM tool that:
- Automatically updates leads data
- Works with common email tools
- Has integrations with Zapier
- Configurable reporting dashboard

## Their Needs

- Sales Managers want overview of sales pipelines along with micro-level status data.
- SDRs want easy ways to communicate and follow-up with leads.
- The CRO wants an overview of the sales department with configurable report generation.
- The CEO wants an overview of revenue numbers and optimization opportunities. 

## Our Behaviour

- Sales managers can get an overview dashboard of weekly data and get daily status updates on email.
- SDRs can easily communicate using our interface with multiple email service providers.
- The CRO will get a dashboard overview at any time and a detailed report on email every week.
- The CEO gets a sales and revenue reporting dashboard along with AI recommended optimization opportunities in the sales process. 

---

## Company’s Brand Positioning

__Name:__ Acme SaaS Co

__Position Statement:__ An easy to use CRM tool that is team size & level agnostic.

__Offering:__ We are the only CRM to combine easy to use design with a wide range of integrations and an  intuitive data reporting capability. 

### Core Values:
- Accessibility
- Automation-friendly
- Easy Reporting

__Name:__ George Orwell

__Title:__ Author @ Penguin Publishing | Tech-Enthusiast

__Location:__ Philadelphia, USA

__Top Skills:__ Writing, Proofreading, Book Editing, Copywriting, Psychology

__About Me:__ Seasoned fiction writer who started as a paid marketer.

## Work Experience

### Role - Author
- __Company -__ Penguin Publishing
- __Jul 1983 -__ Jan 1986

__Description:__ Pivotal in the creation of the book called “1984”, which includes writing, proofreading, editing, dramatisation, etc. As part of the promotional duty, I also participated in press tours, TV appearances, book signings and more. 

__Skills:__ Writing, Proof reading, Editing, Public Relations

### Role - Marketing Director
- __Company -__ Apple Inc
- __Jun 1980 -__ Jun 1983

__Description:__ Started working on Apple’s Macintosh in the personal computers marketing department as their lead. Under my leadership, Apple launched multiple nation-wide campaigns both on digital platforms like TV and Radio but also on physical locations such as during the SuperBowl & World Series. 

__Skills:__ Digital Advertising, TV Advertising, Offline Activation, Radio Marketing

### Role - Paid Marketing Lead
- __Company -__ JWT Paperman
- __Jun 1975 -__ Apr 1980

__Description:__ Ran paid marketing campaigns for multiple clients based primarily in the NAR region mostly on TV programs in the late-night segment. 

__Skills:__ TV Advertising, Media Buying, Copywriting

## Education

### Masters in Literature
- Harvard University
- May 1968 - June 1971

Was one of the writers for the Harvard Crimson.

### Bachelors in English
- Yale University
- May 1966 - Apr 1968

President of the Yale Literary Club

## Licenses & certifications

__Silver Member -__ American Institute of Authors
__Gold Member -__ New Orleans Authorship Union

## Skills
Writing, Editing, Proofreading, Copywriting, Media Buying

__Date:__ 12.12.2024
__Time:__ 11:00 AM
__Location:__ Sydney
__Coordinator:__ Mark Russo
__Onboarded Employee:__ Jamie Redknapp
__Department:__ Marketing
__Reporting Manager:__ Susie Collins

## Introduction
- Welcome Mark to the onboarding event. 
- Your designation and tenure at Routine Inc.
- How long the onboarding process will take.
- Ask Mark to introduce himself.

## Culture & Values
- Goal of building cutting-edge software for modern enterprises. 
- Core values on integrity, efficiency and responsibility.
- Yearly innovator summit and what happens there. 
- Our values like bias for action and empathetic collaboration.

## Job Role & Expectations
- Main responsibilities as Marketing Manager including creating social media calendars, creative marketing, content creation, etc.
- Next few days of meetings with key players in the team and discussion on milestones. 
- Training sessions designed for Mark.
- Expectations for the first 90 days as set forth by his reporting Manager. 

## Resources
- List of tools he will be using and for what. 
- He will get all login information from the IT team.
- IT POC: help@routineinc.com
- Meeting with his manager at 5:00 PM.

## POCs and Team Structure
- Susie currently heads the Marketing Department (susie@routineinc.com).
- Elaine manages content creation (elaine@routineinc.com).
- Jerry helps with design and social publishing (jerry@routineinc.com)
- The team meets every week for a recap meeting on Mondays at 5:00PM. 

## Policy & Procedures
- Hybrid work policy with 2-day remote work option.
- Operating hours are 9:00 AM - 6:00 PM. 
- Dresscode is smart casuals.
- Leave policy as per US law. 

## Follow-up
- Send summary of notes by EOD
- Check-in on the deliverables by 24.12.2024

# Topic: Big Foot Sightings
__Date:__ 02.12.2024
__Class/Source:__ Cultural Ideas

## Notes Section (Detailed Notes on the Topic):

### Background
- Also known as Sasquatch, Bigfoot is a mythical ape-like figure believed to live in the forests of North America. 
- It was popularized after the first alleged sighting in the 1950s.
- There are multiple references to similar creatures in Native American legends.

### Famous Cases
- The most famous and debated sighting was that by Patterson-Gimlin in 1967. 
- There have been multiple sightings reported in Mount St.Helens, Washington. 

### Key Characteristics of the Subject
- 7-9 foot tall, hairy creature. 
- Footprints measuring close to 25 inches. 

### Critical/Skeptical View
- Mistaken sightings of large bears. 
- Hoaxes based on general fear of the forest. 
- No physical evidence like DNA or bones.

### Cultural Relevance
- Multiple movies based on the legend. 
- Adopted as a symbol of wilderness and mystery. 

## Cue Section (Key Questions, Prompts and Keywords)
- Origins of the Big foot legend
- What are some famous sightings?
- Why do skeptics dispute?
- Cultural relevance of Bigfoot. 

## Summary (Brief Summarization of the Notes)

Bigfoot is a 7-9 foot hairy creature with 25-inch footprints allegedly living in North American forest and it was popularized starting in the 1950s. The most popular sightings were from Patterson-Gimlin Film in 1967 and Mt. St. Helens, Washington. Bigfoot’s existence is disputed because there is no physical evidence like DNA or bones and is mostly considered a misattribution of bear sightings. The legend is a staple of American folklore in movies and is a symbol of wilderness and mystery. 

__Date:__ 01.12.2024

__Time:__ 05:00 PM

__Company:__ Acmellion Inc

__Role:__ Marketing Manager

## Mistakes
- Didn’t answer questions around Google Analytics well. 
- Some questions were not helpful in arriving at a solution. 
- Took too long to answer questions around my previous work.

## Achievements
- Clearly established what I will be bringing to the table. 
- Ensured that my flexibility around equity is clear.
- Answered all SEO related questions. 

## Things to Remember
- Brush up on Google Analytics, especially real-time analytics. 
- Clearly formulate questions and ensure they will help you with the solution. 
- Have answers for questions regarding past work and gaps in your resume. 

## Next Steps
- Shortlist YouTube videos for real-time section on Google Analytics.
- Practice mindful querying and create a process of pausing during interviews. 
- Create standard answers and first degree supporting answers around past work.

__Result:__ Unsuccessful. 

__Overall Rating:__ 3 out of 5

# Trip Planning for August 2025

## Scenario:
- 4 days break
- 8 people
- Self-driving

## Ideal Conditions
- Mountain Hikes
- Cold weather
- Boating
- Affordable accommodations
- Close to Bangalore
- Cool downtown areas
- Fairly priced food

## Possible Destinations
- Ooty
- Wayanad
- Conoor
- Yercaud
- Munnar

## Destination Breakdown

### Ooty

__Pros__
- Relatively close
- Nice cold weather
- Boating opportunities
- Nice downtown area

__Cons__
- Expensive accommodation
- Limited food options

### Wayanad

__Pros__
- Fairly price accommodation
- Nice downtown area

__Cons__
- No boating
- Far from Bangalore
- Very cold and raining all the time
- Bad food options

### Conoor

__Pros__
- Affordable accommodation
- Good boating options
- Mountain hikes

__Cons__
- Bad downtown scenes
- Bad food options

### Yercaud

__Pros__
- Nice cold weather
- Good boating options
- Good food
- Affordable accommodation
- Close to Bangalore

__Cons__
- No mountain hikes

### Munnar

__Pros__
- Affordable accommodations
- Decent weather

__Cons__
- Far from Bangalore
- No hiking
- No good food

__Outcome:__ After discussion, we finalised Coonoor as the destination.

## Itinerary

### Day 1
- Drive to Conoor
- Rest
- Camp fire dinner

### Day 2
- Hike mountains
- Rest
- Camp fire dinner

### Day 3
- Boating
- Shopping in downtown
- Rest
- Mountain Party 

### Day 4
- Visit famous breakfast spot
- Lunch
- Drive back to Bangalore

## Budget for 8
- __Accommodation__: $1000
- __Fuel__: $250
- __Boating__: $300
- __Hiking__: $250
- __Food__: $300
- __Shopping__: As per need

## Conclusion
A 4-day trip to Conoor will cost roughly $300/person which will include boating and hiking along with food, transportation and accommodation.

__Company Name:__ MoonTea

__Founded:__ March 18, 2008

## Key components of the statement:
- Commitment to on the ground work. 
- Emphasis on single-origin tea leaves.
- Clear definition of the geography we serve. 
- Mention of “blends” our core product.
- Making tea access easy for the average person.
- Bring about the idea of socialization through tea.

__Vision Theme:__ Concept-based

__Vision Statement:__ Bring people closer through tea.

## Mission
We are on the ground everyday in search of the best, single-origin tea leaves and bring it to our SEA community. We are constantly driving towards new frontiers with our blends and making it super simple for our customers to discover, explore and socialize better through the tea blends money can buy.

__Date:__ 02.11.2024

__Time:__ 9:00 PM

__Overall Feeling:__ A good day to be thankful for. 

## I feel great about:
- Woke up feeling refreshed after a good night of sleep.
- Got help from colleagues at work. 
- Was able to stick to my intermittent fasting plan. 
- Kept up with my workout schedule.
- Had a good conversation with my spouse about the future. 

## I learned from:
- Spent too much time doom scrolling LinkedIn.
- Ate items high in sugar due to a colleague's birthday celebration. 
- Started using social media right after waking up. 
- Had a small argument with my boss about deadlines. 
- Had a typo on my presentation that should have been double checked.

## I am thankful for:
- Spouse
- Healthy body
- Finances
- Good sleep
- Good job
- Home
- Colleagues

# Brand Strategy for Acme SaaS Co

## Mission

Democratizing sales enabling tech to SMEs.

## Brand Purpose

Acme SaaS Co believes that even small businesses need MNC grade sales enablement tools and processes to elevate their business to the next level.

## Brand Narrative

Our goal is to emerge as the top brand for affordable sales enabling software providers in France. To achieve this, we will
- Work with local business communities
- Innovate drastically on our product
- Built economies of scale to lower prices
- Be customer-driven at the core

## Positioning

For highly aspirational SMEs that want to leverage the latest technology in sales and marketing enablement to grow and improve their processes exponentially. 

Acme SaaS Co will be the technology partner that is reliable, flexible and affordable to empower SMEs on their journey to hyper efficiency. 

Acme will focus on building economies of scale to drive down the price of our cutting-edge sales enablement software and bring it to even the remotest corners of French commerce.

## Core Values

- __Reliability:__ Our products will be battle-tested and scrutinised before deployment.
- __Adaptability:__ The tool will be customizable to the customer.
- __Scale:__ We will produce and test quality products at scale.
- __Affordability:__ Pass on the benefits of economies of scale to our customers.

## Next Steps:
- Brand Tone
- Brand Color Palette

## Debate Topic

Should social platforms be regulated by the state?

## Debate topic in context

Since the purchase of X by Elon Musk, there have been multiple calls by governments to regulate speech on social platforms. 

## Motion

Yes, they should be regulated by the government.

## Opening Statement

In the age of social media misinformation, the ability to ensure accuracy and decorum in the content we consume is a direct function of the government chosen by the people.

## Key Arguments
- Social media platforms can spread harmful information.[1] 
- Regulation can protect against hateful speech.
- The government can protect people against data scrapping and breaches.
- The state can ensure protection from astro-turfing. [2]

## Anticipated Counter Arguments
- Regulation will stifle freedom of speech.
- Regulation will promote censorship and an autocratic state. [3]
- Self-regulation exists amongst social companies already.

## Supporting Evidence
- Berkeley Study 2014
- Harvard Study 2008
- NEMJ Survey 2010

## Closing Statement

Unregulated social content has already put our civilization at risk and has widened the gap between different cultures and groups. Not regulating them will be the end of a civilised society. 

## Possible Interrogation
When have companies successfully regulated themselves?
If only what is illegal is regulated, where does the free speech issue come from?
How will the government detect and neutralize threats if it doesn’t have adequate data?

## Body Language Checklist

- [ ] Audible tone
- [ ] Jargon-free language
- [ ] Open hand gestures
- [ ] Upright posture
- [ ] Steady Eye Contact

# Q4 Investor Meeting

__Type of Meeting:__ Review

__Goal of Meeting:__ Review Q4 performance and strategy for Q2 & Q3.

__Location:__ Nokia, Bangalore

__Date:__ 20.03.2024

__Time:__ 3:00 PM

## Participants:
- Megan Rice - Chairman
- Dylan Peterson - Limited Partner
- Jonathan Prince - Limited Partner
- Eddie Bravo - CEO of Acme Startup
- Sam Sisson - CFO of Acme Startup
- Julia Tao (Analyst)

__Note-taker:__ Julia Tao

## Agenda:
- Financial Statements of Acme Startup
- Marketing Performance for Q4
- Hiring updates
- Change of strategy to target B2B
- Marketing Channels for consideration
- Budget allocation
- Compliance benefits

Please review the agenda above and feel free to email back for any queries. Thanks for your interest and I look forward to meeting you on the 20th.

# Investor Outreach Checklist

## Pre-prospecting
- Set a clear fundraising goal.
- Prepare a list of non-negotiables.
- Market research on investor types.
- Identity investor x Venture fit.

## Prospecting
- Build a criteria list.
- Build investor entities list.
- Identify the right investor to reach out in each company.

## Outreach
- Draft a clear and concise email.
- Prepare your marketing materials.
- Brainstorm your pitch deck. 
- Customize it to specific investors/groups.
- Decide on a tool to manage communication.
- Send customized email.
- Bonus: A/B test with different copies to see effectiveness.

## Follow-up
- Ask for feedback after a week if not received already.
- Ask if you can send monthly progress updates.
- Connect on LinkedIn to keep in touch.

# On-Page SEO Checklist

- [ ] Fix missing title tags
- [ ] Fix duplicated title tags
- [ ] Fix truncated title tags
- [ ] Fix missing meta descriptions
- [ ] Fix duplicated meta descriptions
- [ ] Find incorrectly used h1 tags
- [ ] Fix all h1 tags mistakes
- [ ] Use keyword in the URL
- [ ] Use shorter URLs
- [ ] Add title tag modifiers (if applicable)
- [ ] Add LSI keywords to page content
- [ ] Add main keyword to title tags
- [ ] Add LSI keywords to meta descriptions
- [ ] Add main keyword to h1 and h2 tags
- [ ] Run a content audit
- [ ] Identify the worst performers and prune them
- [ ] Optimize the sizes of images’ used
- [ ] Organize topic clusters and create categories
- [ ] Updated outdated content
- [ ] Improve readability
- [ ] Link out to other good pages on your site 
- [ ] Link out to authoritative pages

# Creative Director

Responsibilities (in brief): 
Create promotional and marketing strategies.
Prepare an execution plan for both offline and online mediums. 
Build strong marketing and promotional teams.

## Job Brief

We at Acme Marketing Solutions are looking for an experienced creative director to head our marketing and promotions department.

Creative Director will be responsible for formulating digital and offline promotional and marketing strategies. If you are keen on building and leading high performing teams and drive growth for a customer-obsessed company, then this role is for you. 

In short, you will be critical in leading and managing all promotional and marketing efforts.

## Core Responsibilities

- Help formulate design guidelines for collaterals including videos and brochures.
- Prepare quarter-wise content strategy.
- Create an approval process for brand collaterals. 
- Manage cross team talent and processes. 
- Maintain strict records on team performance. 
- Research and recommend new strategies to strengthen the brand.

## Requirements & Skillsets

- The ideal candidate would possess the following:
- Expertise in marketing strategies and leadership.
- Experience with B2B agencies is a big plus.
- 4+ years of Experience with institutional sales.
- Excellent leadership skills.
- Msc/MA in Marketing & Communication from a tier-1 institute is a plus.

If you are interested and fit the criteria stated above, please reach out to our HR team at leadership@acmemarketing.com with your updated CV and a link to your LinkedIn profile. 

Thanks for your interest. 

__From:__

__Mark Thompson__
3, South Street, Kensington
Kentucky, 10045
+91 93838383838
mark@routineinc.com
routineinc.com

__Invoice Number:
Invoice Date:
Due Date:__

__To:__

__Acme Routine Inc__
3, North Street, Wilmington
Wisconsin, 10045

### Service Details:
- Social media management (22 Hrs) @ $25 per hour - $550
- Graphic Design (10 Hrs) @ $25 per hour - $250
- Total Tax (10% of total amount) - $80
- Total Payable (Service Charge + Tax) - $880

### Payment Instruction:
- Modes - Bank transfer, cheque, & Paypal.
- Bank Account - 12311324234312 [Bank of America]
- PayPal Email - mark@routineinc.com

Thank you for your business. Feel free to contact me if you have any questions. 

__Date:__ 12.12.2024
__Time:__ 11:00 AM
__Location:__ Sunnyvale, California
__Coordinator:__ Steven Gerrard (Customer Service Deck)

## Introduction
- Welcome note by Steven Gerrard.
- Introduction to head of departments (marketing, sales and CS).
- __Meeting Goal:__ Gather and analyze feedback to improve CS process

## Overview
- __Collection Methods:__ Surveys, interviews, support tickets and social media mentions.
- __Problem Areas:__ Usability of the product, loading speed especially payment screens, and the huge backlog of email support tickets.

## Exploring Common Themes
- __Bad Usability Experience:__ Users find the app generally hard to use and navigate.
- __Loading Speed:__ The servers are not located locally, hence the loading speed is slow. 
- __Ticket Backlog:__ Fewer people assigned to manage tickets on email, so there is a build up of a backlog. 

## Feedback Prioritization
- Ticket backlog is the main bottleneck, so that will be handled first. 
- Loading speed is a low-handing fruit, so that will be next. 
- Product usability will be taken on last. 

## Plan of Action
- Reassign people from social media support to handle email tickets to reduce the backlog. 
- Move to more local servers for better loading speeds. 
- Hire an external UX expert to review the tool for usability.

## Assignment
- Fernando Torres will handle talent reassignment with respect to email ticket backlog. 
- Luis Suarez will kickstart the transition process to local servers. 
- Robbie Fowler will be in charge of hiring the UX expert and presenting a usability report to leadership.

## Conclusion
- Summary of decisions will be shared via email by EOD. 
- The same team will review progress in next Monday’s meeting. 

__Title:__ You’ve Got Mail

__Run-time:__ 1 hour 59 minutes

__Viewing Date:__ Nov 14, 2025

## Plot:
The plot was a rather simple romance story of a man and a woman meeting each other (virtually) and starting off as enemies only to eventually fall in love. The idea of a story that is centered around email was revolutionary when the movie originally came out but now it feels very dated and nostalgic. 

For a subject that has been explored thousands of times, the plot was surprisingly fast-paced and interesting. The entire idea of two people not meeting each other or knowing each other’s original identity till the end keeps you on the edge of your seat. 

All said, the script was fast paced, fun, logical and pretty realistic.

## Cast: 
Tom Hanks and Meg Ryan were brilliant in their roles as protagonists. The leads are very likeable as Joe Fox and Kathleen Kelly supported by a competent supporting cast who have since then done very well for themselves. Overall, it is a grade A casting supported by an excellent plot. 

## Visuals:
Many things tried out in this movie were revolutionary at the time of its release, including the opening credits, split screens and more. The movie really brought the NYC during Christmas vibe to life. 

## Music Score:
Both the OST and incorporated sound tracks especially during crunch moments were excellent. The music played really well on both modernity and nostalgia. 

## Overall Feel:
A very upbeat and breezy love story that will pull your heart strings and reward you bountifully for waiting patiently to a predictable but welcome climax.

__Ratings: 4.5 out of 5__

__Name:__ Kathleen Kelly

__Date:__ 12.12.2024

__Time:__ 7:00 PM

__Location:__ Café Lalo

## Overview
Meet Kathleen for dinner at Café Lalo and show her parts of New York you most enjoy. 

## Things to remember
- Kathleen is not a fan of big book stores, so keep her away from Fox Books.
- She likes to talk about the Luddite movement. 
- She is allergic to peanuts, so be mindful of your orders. 

## Activities
- Dinner at Café Lalo.
- Visit the “Shop around the corner”
- Walk around the Central Park

## Attire
- Semi-casual

## Confirmations
- Confirm the reservations at Café Lalo. 
- Ensure that the “Shop Around the Corner” is open post 8:00 PM.

## Notes
- After the date, send her a message on how you feel. 
- Call after 24 hours to set up the next date. 

__Date:__ 01.01.2025

__Time:__ 11:30 PM

__Mood for the day:__ Neutral with mostly good feelings about tomorrow.

__Positivity Score:__ 4/5

## Things I learned:
- Do not share print designs without checking their size. 
- Store your invoices for easy discovery during taxes.
- Clear items from your downloads and documents folder at least once a week.

## Things I enjoyed:
- Light vegan lunch that was presented to me by my co-founder. 
- Quick walk around the co-working space in the evening.
- Improving my design skills.

## Things I accomplished:
- Finished the final designs of marketing collateral. 
- Raised necessary invoices for vendors. 
- I took regular walks to improve my health and mood. 

## Things I need to let go:
- Disagreements with my partner, we are both still there for each other.  
- Lost a good client due to an error, better opportunities will come. 
- My team lost their best player to injury, he will come back later. 

__No Screen Time Starting:__ 11:45 PM

__Date:__ 12.12.2024
__Coordinator:__ Mark Thompson
__Team Present:__ Marketing & Human Resources

## Introduction
Hello, I am Mark and I will be coordinating this session. Today we will look to implement multiple “what if” templates to question some assumptions and try to see if we are able to land on some probable actions we can take to grow our company. 

__Template: What if we could achieve [X] by changing/adding/removing [Y]?__

### Marketing:
What if we could grow by 10% by adding a monthly subscription plan?
What if we could reduce our churn by removing automatic unsubscription due to non-payment?

### HR: 
What if we could hire faster by expanding our search to Latin America?
What if we could cut employee costs by choosing a hybrid work policy?

__Template: What if we partnered with [X] to achieve [Y]?__

### Marketing 
What if we partnered with SaaS conferences to grow B2B sales?
What if we partnered with complementing products to grow referrals?

### HR
What if we partnered with social causes to boost employee engagement?
What if we partnered with coupon vendors to reduce tax burden on employees?

__Template: What if we expanded our [X] to new [Y]?__

### Marketing
- What if we expanded our SaaS offering to Latin America?
- What if we expanded our SaaS support to social platforms like Twitter?

### HR
- What if we expanded our talent search to the Philippines?
- What if we expanded our leave policy to include paternal leave?

## Conclusion
Thanks for coming to our brainstorming session. You all will receive notes on what was discussed today via email by EOD.

__Date:__ 04.01.2024

__Time to Bed:__ 11:00 PM

__Time of sleeping:__ 11:30 PM

__Times I woke up:__ 2 times

__Time of Waking:__ 07:00 AM

__Total Sleep:__ 7.5 hours

__Quality of sleep:__ 5/10

## Dreams (if applicable)

There was an empty town where I felt paranoid about being left back to fend for myself. Then I saw a tiger that was living in the house at the end of the street and how I should not make any noise or even think about going to that part of the town.

## Feeling for the first 2-hours of the day

It was hard to be productive since I felt a little groggy on waking up. That was fixed with 2 glasses of water and a quick shower. I found that eating just steak and eggs gives me a power up early in the morning, especially if I have had a not so great time sleeping.

## Factors that affected my sleep

- Going to sleep late, I should have been in bed at 10.
- Working close to bed time
- Eating close to bedtime made me feel heavy
- Drinking lots of fluids after dinner made me get up during the night for urination.

## All-hands Meeting Agenda [Sep 20, 2024]

### Goals for Q1, 2025
- Increase user retention by 25%.
- Launch Google Adwords campaign. 
- Hire 2 performance marketers to the team.

### Critical Metrics
- Grew total revenue to $450,000 from $375,000 in Q2.
- Website visitors grew to 100,000/per month.
- NPS of 93%. 

### Milestone Progress
- Implemented a new feedback process
- Product launch delayed due to hiring difficulties.
- The new CRM has been integrated to unify sales processes. 

### Wins
- Moved all data to a more secured cloud infrastructure.
- Increase NPS by 8 points.
- Opened 2 new positions in the marketing team. 

### Q&A
- How to improve NPS?
- How to find and hire performance marketing talent?
- How to track feedback on the new CRM?

__Title:__ A Hundred Suns

__Author:__ William Park

__Genre:__ Fantasy

## Summary

Set in 1970s Japan, the story follows Hakaru on this journey of avenging the organization that harmed his family and took them away. Hakaru’s life takes a turn when a bounty hunter takes away his family and leaves him to be raised by a village that has been ravaged. 

Determined to avenge his family, Hikaru goes through the 100 planets that will lead him to the abductor of his family and possibly reunite with them. On his journey he figures out who he really is and meets the love of his life only to lose her because of his goal of avenging his parents. 

He later discovered that the organization he was chasing after was not the ones who took his parents and he then finds the corrupt individual and avenges his parents. 

## Characters

- Hakaru is a well written complex character with many inherent flaws that make him seem more human than the average fantasy protagonist. 
- Sia as Hakaru’s wife is a rounded character whose loyalty lies with her partner first and her tribe next. 
- Mojara as Hakaru’s mentor is a character with dark undertones and the hook between Hakaru and his destiny. 

## Themes
- Revenge
- Sacrifice
- Betrayal
- Deceit

## Strengths
- Strong protagonist
- Ample twists
- Multiple cliffhangers

## Weaknesses
- Violence
- Lack of strong female characters

__Overall Rating: 8 out of 10__

## Visa Checklist

### Pre-Application Checklist
- Visa Type: Determine the type of visa best suited for your goal. In case of leisure travel it would be the B1/B2 visa.
- Required Documents: Passport, 4-photographs, DS-160 form filled, visa fees, sustenance proof, proof of economic ties to home country and travel dates. 

### Application process
- Fill form: Ensure that all the fields are filled and answered to the best of your knowledge. In case of doubts, write to the embassy or consulate in your country.
- Pay Fees: Find and pay the appropriate fee for the visa type using credit card or netbanking. Double check bank balance for a smooth transaction. 

### Interview
- Book appointment: Identify travel dates and book the visa appointment at least 4-5 weeks ahead of the date of intended travel. Allow buffer room for appeal in case of visa denial. 

### Preparation
- Mock Questions: Gather mock questions usually asked by the consulate/immigration officer for your profile type.
- Supporting Documents: Gather supporting documents that might be asked for based on your profile type. 

### Day of the Interview
- Arrival: Be at least 45-minutes early to the visa interview venue and check in with the staff on the timelines for the day.
- Attire: Semi-formal or formal clothing would give the ideal impression to the visa officer. 
- Attitude: Keep your tone friendly and assertive when conversing with the officer. 

### Post-Interview
- Track: Once the application is made and the interview is done successfully, the decision is shared immediately, so track the return of your passport. 
- Decision: If the visa is denied, talk to a visa expert and file for an appeal within 30 days of the interview with relevant supporting documents. 

### Travel Prep
- Valid Dates: Check the validity of the visa to ensure that they align with your trip dates. 
- Proof of Sustenance: Gather proof of sustenance that you might be asked for when trying to enter the US. 
- Additional Precautions: Check for appropriate precautions you might need to take in respect to vaccinations, customs and more.

# Keyword Research Checklist

- [ ] Identify your ideal user
- [ ] Identity their pain points
- [ ] Identity your closest competitor
- [ ] Do a keyword gap analysis
- [ ] Identify “high purchase intent” keywords
- [ ] Identity the intent of pages that currently rank for these HPIK
- [ ] Find long-tail keywords using Google search suggestions
- [ ] Find long-tail keywords from communities like Reddit’s r/SEO
- [ ] Identity low competition keywords using Ahrefs or Semrush
- [ ] Find question keywords using “AnswerThePublic”
- [ ] Create a keyword map
- [ ] Prioritize keywords by intent
- [ ] Prioritize keywords by volume
- [ ] Prioritize keywords by search difficulty

__Name:__ Cosmo Kramer
__Fitness Level:__ Intermediate 
__Goal:__ Improve cardiovascular using HIIT

__Weekly Schedule:__ 4 times (Monday, Wednesday, Friday, Saturday)

## Warm-up Routine (Common for all days)
- Jumping jacks (1 minute)
- Arm Circles (50 on each side)
- High Knees (1 minute)
- Dynamic Stretching (4 repetitions)

## Cool-off Routine (Common for all days)
- Child’s Pose – 1 minute
- Cat-Cow Stretch – 1 minute
- Hamstring Stretch – 30 seconds per leg
- Quad Stretch – 30 seconds per leg
- Chest Opener Stretch – 1 minute

## Workout Routine:

### Day 1: 
- Warm-up 
- Pushups (20)
- Body weight squats (15)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (20)
- Burpees (10)
- Cool-off

### Day 2: 
- Warm-up 
- Pushups (25)
- Body weight squats (15)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (25)
- Burpees (10)
- Cool-off

### Day 3: 
- Warm-up 
- Pushups (25)
- Body weight squats (20)
- Straight Plank (2 minutes)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (25)
- Burpees (10)
- Cool-off

### Day 4: 
- Warm-up 
- Pushups (30)
- Body weight squats (20)
- Straight Plank (2 minutes)
- Side Plank (1 minute each side)
- Jumping lunges (20)
- Mountain climbers (25)
- Burpees (15)
- Cool-off

For additional benefit practice intermittent fasting under the 16-8 schedule.

# Digital Marketing Workshop

__Date:__ 12.07.2024

__Time:__ 5:00 PM - 8:00 PM

__Venue:__ Google France, Paris

## Agenda
- This is a hands-on digital marketing workshop that will take you from beginner to advanced concepts through real examples. Some of the topics covered will include: 
- Introduction to Digital marketing
- Types of marketing channels
- Different schools of thought on digital marketing
- Learning plan from beginning to advanced
- KPIs & Reporting
- Conclusion

## Ideal Attendees
- Marketing professionals
- Founders & Entrepreneurs
- Consultants
- Marketing Students

## Registration Process
- Sign up at google.fr/workshops
- Show the confirmation mail at the gate

## Pricing
- Free for students [College/School ID card is mandatory]
- $150 for everyone else

## Venue Rules
- No 4-wheeler parking available
- Semi-formal dresscode
- Bring your own device
- Snacks is subject to availability

## Organizer Information
- Sam, Events Head @ Digital Plato
- Phone: +7310203930
- Email: sam@digitalplato.fr

__Date:__ 12.12.2024
__Time:__ 05:00 PM
__Planner:__ Steve Vaugh
__Birthday Of:__ Mark Vaugh

## Pre-Planning
- Venue - Choose a venue that is closer to most people on the guest list and can accommodate them.
- Guest List - Build a list of guests who can show up including parents of children who go to Mark’s school, sports camp, and his old baseball team. Also add people from Steve and Maggie’s friends and coworkers who might be interested.
- Invitations - Design invitations that can appeal to everyone and not just kids and mail it to people who you won’t be able to personally meet anytime soon. 
- Theme - Choose a theme that is appropriate and interesting to Mark. Cricket or Baseball should be on the top of the list and get decorations based on the theme.
- F&B - Serve baseball game snacks instead of regular birthday snacks and have a Yankee Stadium style birthday cake.
- Entertainment - Arrange for speakers and compile Mark’s favorite tracks and also plan a game of Trivia based on Baseball and Cricket.  

## Day of the Event
- Setup - Start setting up the venue at around 3:00PM and ensure that the food and beverages arrive not later than 30 minutes before the party. 
- Guest Arrival -  Put out a lawn sign to help guests find the home and have Daniel to greet incoming guests at the door. 
- Coordinate - Ensure that everyone in charge of activities is doing his/her job and make sure that you have a 15-minute buffer between events.

## After the Party
- Thank Guests - After the event, thank the guests for showing up and share a small handwritten thank you note to tell them how much this means to you. 
- Clean Up - Put the kids to bed and then clean up the house and have large garbage bags handy to dispose of the trash. 
- Expense Tracking - Create an excel spreadsheet to track the expenses and check if all the things that were paid for were utilized, else raise a dispute for a refund. 

__Date:__ 03.10.2024

__Time:__ 8:00 PM

## Core Habits Tracking:
- Meditation: Yes
- Morning Journaling: Yes
- Decluttering: No
- Mindful Walking: No
- Mindful Eating: No
- No-Phone Mornings: No
- 50:10 Work Breaks: Yes
- Zero Sugar Intake: No
- Gratitude Journaling: Yes
- Mindful Stretching: Yes

## Reflection: 
Today was a decent day as far as habits go. I was able to keep up with some of my more important habits like meditation and journaling which really help me with my mental health and overall mood. 

I missed decluttering my desk and my laptop because it was a bit too much accumulated from last week and my day was pretty hectic, but I hope I can get it cleared out tomorrow. The habits I am most disappointed in are the eating related, which was largely due to a colleague celebrating her work anniversary.

I need to do better on no-phone mornings, there is no excuse for this. Overall it was a decent day with a lot of scope for improvement. 

## New Habit Ideas: 
- Drink a glass of cold water as soon as I wake up.
- Switching to light music before sleep
- Switching off all lights an hour before sleeping. 
- No alcohol two hours before sleeping.
- No phones two hours before sleeping. 
- No food three hours before sleeping. 

# Trip Planning for July 2025

## Scenario
- 2-day weekend
- 50 students
- Traveling using school bus
- Parent/Guardian sponsored

## Conditions Wishlist
- Historical significance
- Pleasant weather
- Affordable accommodation
- Close to Bangalore

## Possible Destinations
- Mangalore
- Hosur
- Conoor
- Mysore

## Destination Breakdown

### Mangalore

__Pros__
- Nice pleasant weather

__Cons__
- Expensive accommodation
- Far from Bangalore
- Few heritage/historical sites

### Hosur

__Pros__
- Close to Bangalore
- Nice pleasant weather

__Cons__
- Few heritage/historical sites
- Slightly expensive accommodation

### Conoor

__Pros__
- Affordable accommodation
- Good boating options
- Mountain hikes

__Cons__
- Bad downtown scenes
- Bad food options

### Mysore

__Pros__
- Nice pleasant weather
- Affordable accommodation
- Close to Bangalore
- Historically significant

__Cons__
- Might be redundant to past visitors

__Outcome:__ After discussion, we finalised Mysore as the destination.

## Itinerary

### Day 1:
- Start towards Mysore at 5:00 PM
- Rest
- Attend Mysore Habba

### Day 2
- Visit Chamundeeshwari Hills
- Rest
- Mysore Palace tour

### Day 3
- Tour Mysore zoo
- Tour historical shopping street
- Leave for Bangalore at 4:00 PM

## Budget [for 8]
- Accommodation - $550
- Fuel - $150
- Food - $100
- Shopping - As per need

## Conclusion
A weekend trip to Mysore will cost roughly $16/person which will include all historical tours along with food, transportation and accommodation.

__Podcast:__ Cheese on the Moon

__Language:__ English

__Publishers:__ Independent

__Manager:__ Jesse Lee Peterson

__Operation Years:__ 2015 - Present

__Talent:__ Eddie Bravo & Sam Musk

## About the Podcast

A fun filled podcast that deals with silly and often humorous takes on conspiracy theories. The hosts Eddie and Sam are veterans from the radio industry and used to host “The Sam & Eddie Show” a shock jock daily show on the SiriusXM network and have cultivated a thriving audience. 

The podcast is a two-time Earpiece Award winner and their episode about the American Sasquatch is currently part of the national archives in the US. The podcast attracts a wide range of audience with almost 80% residing in the 3 cities of New York, Los Angeles & Austin and the average age of their listeners is 33 years. 

They are currently distributed on all free audio streaming and podcasting platforms, plus they have a premium subscription plan on Patreon for supporters. As per Nielsen, they have an audience of 200,000 average per episode. 

## Sponsorship Tiers:

### Platinum [$1800]: 
- 30 second ad read natively by one of the hosts
- Re-mentioned at the end of the episode 
- Links added to podcast description

### Gold [$1000]:
- Pre-read 20 second ad
- Links added to podcast description

### Silver [$700]:
- 5-second mention at the end of the episode
- Link added to podcast description

__Contact:__ For queries please contact official agent JL Peterson [ID:1233213]  at jlp@unitedartists.com or call on +1843254245234.

# Technical SEO Checklist

- [ ] Check for crawling errors on GSC
- [ ] Check for indexing errors on GSC
- [ ] Use “Inspect URL” in GSC
- [ ] Ensure your site is device friendly
- [ ] Use schema markup
- [ ] Check “PageSpeed Insights”
- [ ] Ensure you are on “HTTPS” protocol
- [ ] Check for canonical tags
- [ ] Check and remove duplicate versions of site
- [ ] Fix broken and dead links
- [ ] Link out to orphaned pages
- [ ] Find and fix LCP issues
- [ ] Find and fix INP issues
- [ ] Find and fix CLS issues
- [ ] Find and fix FCP issues
- [ ] Find and fix TTFB issues

__Date:__ 31.03.2024

__Goal:__ Build following and engagement on social media to drive more consulting opportunities.

## Core Competencies:
- Branding
- Design
- SEO
- Content Marketing
- Copywriting

## Who should you reach? 
- CEO/Founder
- CMO
- Marketing Heads
- Marketing Managers

## Channels for Consideration
- LinkedIn - High number of decision makers and high signal community.
- Twitter - High number of startup decision makers but low signal community. 
- YouTube Shorts - Ideal for visual intensive content & decent number of decision makers.

## LinkedIn Strategy:
- Create content series on branding and design at the strategy level.
- Ideally use carousels and long-form text posts.
- Add a CTA to book a free appointment.
- Topics: Brand, design and content strategy. 

## Twitter [X] Strategy:
- Create X threads on SEO and Copywriting at execution level.
- Ideally use a good creative on the base tweet. 
- Add a CTA pointing towards a free consulting appointment.
- Topics: Copywriting & SEO.

## YouTube Shorts
- Create 30 second videos on SEO, Copywriting and Design Content.
- Ideally show screens to demonstrate practicality. 
- Ask people to subscribe and pin a CTA to your site.
- Topics: Copywriting, design and SEO.

__Bonus:__ Push all video content to IG Reels & TikTok. 

__KPI Metrics:__ Impressions & Booked Appointments.

# Sam’s Birthday Dinner

__Date:__ 25.11.2024

__Time:__ 7:30 PM

__Venue:__ Jack’s Barbecue, Austin

We’re happy to invite you (+1) to our friend Sam Balfour’s 26th birthday party!

The party will include people from Sam’s close circle of friends and family and we are excited to have you join us. 

We have a fun evening planned for you, which include:
- Ice breakers
- Board games
- Dance floor
- Snack bar
- Dinner

If you can make it, please confirm your attendance by sending a text message to +1 34243243243 with “Yes”. Confirmation will help us manage reservations at the venue.

If you have any questions, please reach out to Jacob @ +1 989324328 via text or call. 

Regards,
Sam’s Family

# Product Launch Checklist

## Research
- [ ] Build a buyer persona
- [ ] Identify the ICP
- [ ] Identify the ICPs wants and needs
- [ ] Identify the ICPs fears

## Objective
- [ ] Define your goal
- [ ] Define what a successful launch looks like 
- [ ] Define the key metrics of success

## Beta Testing
- [ ] Test the product with a QA
- [ ] Test the product with beta users
- [ ] Check if the landing page is working

## Marketing
- [ ] Create marketing materials for launch
- [ ] Check the copy for mistakes
- [ ] Test the copy on sample audience

## Support
- [ ] Identify support in charge on launch day
- [ ] List possible FAQs and answers
- [ ] Assign team members who can respond to user queries

## Upsell
- [ ] Add any upsell opportunities if possible.
- [ ] Add sales hook on your website

## Launch Event
- [ ] Set the launch 
- [ ] Schedule the social posts
- [ ] Schedule all communication including email

## Post-Mortem
- [ ] Identify points of success
- [ ] Identify points of improvement
- [ ] Share the report with the team