How to Write an Email When You Need to Request a Partnership with Another Company

In this blog post, we will look at common practices, hacks and one sample email requesting partnership to help you with this scenario. Keep reading.

Shiva Prabhakaran

Shiva Prabhakaran

Marketing Expert at Routine
Published on

03/13/2024

Reaching out to companies when you see an opportunity for growth is one of the best ways to do business development. It is critical that you make a good first impression to take the idea any further.

In this blog post, we will look at common practices, hacks and one sample email requesting partnership to help you with this scenario. Keep reading.

Tips to Remember

  • Be very clear from the get-go that you are looking for a partnership and on what scale.

  • The more specific you are about how both companies can collaborate, the better the chances that the other person would take it further.

  • Keep the tone polite, so that you develop a good relationship with the other person even if the partnership proposal does not go through.

  • Communicate professionally without letting your emotions get the best of you and end up showing too much enthusiasm.

Best Practices

  • Research the company you are going to propose the partnership with and understand how you can synergize for better outcomes.

  • Customize your email based on the strengths and weaknesses of you and the company you are profiling. Keeping it specific will indicate that you have done your research before reaching out.

  • Highlight mutual benefits and give them a glimpse into what the future might hold for both of you if the partnership is successful.

  • End with CTA and share contact details so that the other party can contact you at their convenience and you can take things further.

Sample

Subject: Partnership Proposal with [Your Company Name]

Dear [Recipient’s Name],

Hope this email finds you well. My name is [Your Name], [Designation] at [Your Company] and I am writing this email to explore a potential partnership with your company.

We specialize in [Your Company’s Strengths and Specialities] and we have been following your business especially your [Department of Interest] which has grown quite a bit and still has a lot of potential.

We believe that our [Your Product/Service for Partnering] would work extremely well with your [Product/Service of Interest] and this could be a partnership that could be of great value to both our companies.

If you would are interested in discussing this further, feel free to reach out to me at [Your Email] or you can call me at [Your Phone Number] during weekdays between 9 AM and 7 PM.

Thank you for taking the time to consider our proposal. I look forward to hearing from you.

Warm regards,

[Your Name]

[Designation]

Conclusion

You can’t do business development without reaching out to companies for partnerships and synergies and by using the above sample and best practices you should be able to communicate well through email.

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